Kevin Hauswirth's guest appearances

Kevin Hauswirth

Inside Social Media: Small Business Social Media Strategies for Today’s Entrepreneur

Money Matters Top Tips with Adam Torres

Laura Wasser

Chris Ducker

Chris Denson

Atta Tarki

Ron Price

Michael Hyatt

Keller Williams

Gary Vaynerchuk

Andrew Smith

Kevin Bupp

Damion Lupo

Dave Daley

Antoine Martel

Mark Mascia

Matthew Sullivan

OwlTail

Kevin Hauswirth Principal at Hauswirth/Co is interviewed in this episode. H/co stands beside big iconic brands, non-profit organizations, and visionary leaders to activate the power of purpose. Follow Adam on Instagram at Ask Adam Torres for up to date information on book releases and tour schedule. Apply to become a featured co-author in one of Adam's upcoming books: https://www.moneymatterstoptips.com/coauthor--- Support this podcast: https://podcasters.spotify.com/pod/show/moneymatters/support

Kevin Hauswirth Principal at Hauswirth/Co is interviewed in this episode. H/co stands beside big iconic brands, non-profit organizations, and visionary leaders to activate the power of purpose. Follow Adam on Instagram at <a href="https://www.instagram.com/askadamtorres/" rel="nofollow" target="_blank">Ask Adam Torres</a> for up to date information on book releases and tour schedule. Apply to become a featured co-author in one of Adam's upcoming books: <a href="https://www.moneymatterstoptips.com/coauthor" rel="nofollow" target="_blank">https://www.moneymatterstoptips.com/coauthor</a>--- Support this podcast: <a href="https://podcasters.spotify.com/pod/show/moneymatters/support" rel="payment nofollow" target="_blank">https://podcasters.spotify.com/pod/show/moneymatters/support</a>

Kevin Hauswirth Principal at Hauswirth/Co

Kevin Hauswirth, Director of Social Media for the city of Chicago, is my guest this week on The Inside Social Media Podcast. Click here to subscribe to the podcast on iTunes In the few weeks between when Kevin and I sat down to talk, Kevin actually left the mayor’s office and moved over to a political strategy firm in the private sector called Purple Strategies. Having been appointed to his position of Director of Social Media by Mayor Emmanuel when he took office, such a move after two years can be common in the political world. I’m excited to bring you a different “big brand” perspective with this discussion because thanks to Kevin and his team, Chicago is one of the most forward thinking cities in the US when it comes to social media.  (Living in LA, I wish they’d learn a thing or two from what Kevin and his team are doing)   He gives us a unique insight into how one of the biggest cities in the country uses social media to make itself more efficient and accessible to the residents of Chicago. And as entrepreneurs and business owners there’s a lot we can learn from Chicago’s approach to social media that Kevin talks about today. In addition to Kevin’s insight and tips, we also discuss unique case studies and real life examples of how Chicago is using social media.  Here are the top tips and strategies that Kevin and I discuss, that you can take and put into action immediately for your own business:  If you’re not listening to your customers you’re missing the point of social media (notice a trend?  This has come up in every discussion so far).    It’s about your customers and what they want.  It’s not about you.  It’s also about the relationship you want to foster with them.  What does that look like?  How do people interact with you and what do they want from you?  And then give that to them in the way they want it. How can you use your customers’ feedback and turn it into a tip a day on Twitter or on Vine or a blog post?  Leverage the information you know your customers want/need and use appropriate social media channels to give it to them. Don’t treat social media like a mega-phone.  Listen, engage, and connect. When measuring social media efforts, look at what you’re tying to get in your business.  Then, see what social channels align with that goal as opposed to getting too bogged down with analytics and numbers.  It’s about the quality of social media engagement. Show who you are with social media rather than telling what you do.  Consider how you already successfully market your business offline and look to replicate that through social media.  Look at your business niche and come up with a way for how you can be helpful to that niche, even if it’s outside of your exact business.  It shows you care and positions you as an authority.  How can you as a small business leverage public data and build something that benefits your city/town as a civic duty?  Right-click here to download the MP3 of this episode Links discussed during the interview Follow the city of Chicago on Twitter: @ChicagosMayor  Chicago makes itself awesomely accessible with its digital hub: Chicago Digital Hub Let Kevin know how much you enjoyed his insight by tweeting to him here! iTunes Review + Rating If you enjoyed this podcast, I’d be extremely grateful if you would take a second and leave me a review and rating over on iTunes.  Your taking a minute to do this allows me to help more people with this podcast, so I really appreciate it. Simply click here to leave a review and rating Transcript Click here for a PDF transcript of this episode  Thanks very much! Until next time, keep rockin’. -Rick The post ISM Episode 4: Kevin Hauswirth, recent Director of Social Media for the city of Chicago appeared first on Rick Mulready.

<a href="https://rickmulready.com/wp-content/uploads/2013/03/Podcast-Artwork-for-Blog-Posts.jpg" rel="nofollow" target="_blank"></a>Kevin Hauswirth, Director of Social Media for the city of Chicago, is my guest this week on The Inside Social Media Podcast. <a href="https://itunes.apple.com/us/podcast/inside-social-media-podcast/id627489143" rel="noopener noreferrer nofollow" target="_blank">Click here to subscribe to the podcast on iTunes</a> In the few weeks between when Kevin and I sat down to talk, Kevin actually left the mayor’s office and moved over to a political strategy firm in the private sector called Purple Strategies. Having been appointed to his position of Director of Social Media by Mayor Emmanuel when he took office, such a move after two years can be common in the political world. I’m excited to bring you a different “big brand” perspective with this discussion because thanks to Kevin and his team, Chicago is one of the most forward thinking cities in the US when it comes to social media.  (Living in LA, I wish they’d learn a thing or two from what Kevin and his team are doing)   He gives us a unique insight into how one of the biggest cities in the country uses social media to make itself more efficient and accessible to the residents of Chicago. And as entrepreneurs and business owners there’s a lot we can learn from Chicago’s approach to social media that Kevin talks about today. In addition to Kevin’s insight and tips, we also discuss unique case studies and real life examples of how Chicago is using social media.  Here are the top tips and strategies that Kevin and I discuss, that you can take and put into action immediately for your own business: <ul> <li>If you’re not listening to your customers you’re missing the point of social media (notice a trend?  This has come up in every discussion so far).   </li> <li>It’s about your customers and what they want.  It’s not about you.  It’s also about the relationship you want to foster with them.  What does that look like?  How do people interact with you and what do they want from you?  And then give that to them in the way they want it.</li> <li>How can you use your customers’ feedback and turn it into a tip a day on Twitter or on Vine or a blog post?  Leverage the information you know your customers want/need and use appropriate social media channels to give it to them.</li> <li>Don’t treat social media like a mega-phone.  Listen, engage, and connect.</li> <li>When measuring social media efforts, look at what you’re tying to get in your business.  Then, see what social channels align with that goal as opposed to getting too bogged down with analytics and numbers.  It’s about the quality of social media engagement.</li> <li>Show who you are with social media rather than telling what you do.  Consider how you already successfully market your business offline and look to replicate that through social media. </li> <li>Look at your business niche and come up with a way for how you can be helpful to that niche, even if it’s outside of your exact business.  It shows you care and positions you as an authority.  How can you as a small business leverage public data and build something that benefits your city/town as a civic duty?</li> </ul> <a href="https://traffic.libsyn.com/rickmulready/ISM_Episode_4.mp3" rel="noopener noreferrer nofollow" target="_blank">Right-click here to download the MP3 of this episode</a> <h2>Links discussed during the interview</h2> Follow the city of Chicago on Twitter: <a href="https://twitter.com/ChicagosMayor" rel="noopener noreferrer nofollow" target="_blank">@ChicagosMayor</a><a href="https://twitter.com/ScottMonty" rel="noopener noreferrer nofollow" target="_blank"> </a> Chicago makes itself awesomely accessible with its digital hub: <a href="http://digital.cityofchicago.org/" rel="noopener noreferrer nofollow" target="_blank">Chicago Digital Hub</a> Let Kevin know how much you enjoyed his insight by <a href="http://clicktotweet.com/ifhoH" rel="noopener noreferrer nofollow" target="_blank">tweeting to him here</a>! iTunes Review + Rating If you enjoyed this podcast, I’d be extremely grateful if you would take a second and leave me a review and rating over on iTunes.  Your taking a minute to do this allows me to help more people with this podcast, so I really appreciate it. <a href="https://itunes.apple.com/us/podcast/inside-social-media-podcast/id627489143" rel="noopener noreferrer nofollow" target="_blank">Simply click here to leave a review and rating</a> <h2>Transcript</h2> <a href="https://s3.amazonaws.com/RickMulready.com/Kevin+Hauswirth+Director+of+Social+Media+City+of+Chicago+Interview+Transcription.pdf" rel="noopener noreferrer nofollow" target="_blank">Click here for a PDF transcript of this episode </a> Thanks very much! Until next time, keep rockin’. -Rick The post <a href="https://rickmulready.com/ism-episode-4-kevin-hauswirth-recent-director-of-social-media-for-the-city-of-chicago/" rel="nofollow" target="_blank">ISM Episode 4: Kevin Hauswirth, recent Director of Social Media for the city of Chicago</a> appeared first on <a href="https://rickmulready.com" rel="nofollow" target="_blank">Rick Mulready</a>.

ISM Episode 4: Kevin Hauswirth, recent Director of Social Media for the city of Chicago