Andrew McKechnie's guest appearances

Andrew McKechnie

Ad Age Ad Lib

The Modern Retail Podcast

Richard Edelman

John Seifert

Nick Brien

Jaime Robinson

Antonio Lucio

Jeff Goodby

Alicia Hatch

Leo Burnett

Wendy Clark

Anthony Marino

Keith Reinhard

Sarah Thompson

Bryan Wiener

Michael Ventura

Michael Wolff

OwlTail

For the past 18 months, Andrew McKechnie has been building Verizon’s in-house agency, 140. It’s no easy task. Networks, unlike the smartphones that run on them, are tough to make especially sexy. Still, he comes by the gig honestly. McKechnie had most recently served as global group creative director at Apple, after holding creative director titles at agencies including DDB, Y&amp;R and JWT. Andrew joins us to discuss the pros and cons of moving from adland to the brand side, the tension between creativity and technology, and the challenges specific to Verizon.

For the past 18 months, Andrew McKechnie has been building Verizon’s in-house agency, 140. It’s no easy task. Networks, unlike the smartphones that run on them, are tough to make especially sexy. Still, he comes by the gig honestly. McKechnie had most recently served as global group creative director at Apple, after holding creative director titles at agencies including DDB, Y&amp;R and JWT. Andrew joins us to discuss the pros and cons of moving from adland to the brand side, the tension between creativity and technology, and the challenges specific to Verizon.

Andrew McKechnie, chief creative officer at Verizon

In the Spring of 2017, Verizon brought on Andrew McKechnie to run its new, in-house creative agency after a long career at Apple and a handful of other agencies. In this episode, McKechnie talks about why creatives actually do want to work with brands, the in-house difference, and why staying true to the brand is especially important when working with outside agencies.

In the Spring of 2017, Verizon brought on Andrew McKechnie to run its new, in-house creative agency after a long career at Apple and a handful of other agencies. In this episode, McKechnie talks about why creatives actually do want to work with brands, the in-house difference, and why staying true to the brand is especially important when working with outside agencies.

Verizon's Andrew McKechnie: 'The agency model is pretty flawed'

Andrew McKechnie is the chief creative officer at Verizon, where he’s building the company’s in-house agency, 140. McKechnie, who last served as global group creative director at Apple, spent years on the agency side, which he says left him frustrated and more convinced than ever that the agency model as it stands is careening toward irrelevance. On this episode of Starting Out, McKechnie discusses his path to the industry, the problem with ego in advertising and the future of agencies.

Andrew McKechnie is the chief creative officer at Verizon, where he’s building the company’s in-house agency, 140. McKechnie, who last served as global group creative director at Apple, spent years on the agency side, which he says left him frustrated and more convinced than ever that the agency model as it stands is careening toward irrelevance. On this episode of Starting Out, McKechnie discusses his path to the industry, the problem with ego in advertising and the future of agencies.