Bill Hague's guest appearances

Bill Hague

Televisionation

Brand Story Inc

Eddie Young

Halsey Minor

Steve Greenberg

James Joyce

Andrew Bolton

Sheri Salata

Brian Greene

Darren Rovell

Craig Robinson

Andy Grammer

Randy Frisch

Jeff Miller

Mike Chen

Michael Smith

Nik Wallenda

OwlTail

Content is shaped by great ideas; great ideas are informed by strategy founded in thorough research. On this week's Brand Story, Inc., we're joined by Bill Hague of Magid Associates, THE leader in media research and strategy consulting, to discuss content measurement, TV's not-so-distant future, and what opportunities lie on the horizon.

Magid - Bill Hague

ITVT is pleased to present another episode of “Televisionation,” our new video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era.This episode features Bill Hague, EVP at prominent research company, Magid. Among other things, he discusses how local broadcasters are addressing the challenges—and taking advantage of the opportunities—posed by the pandemic; shares findings from Magid’s weekly tracking research that cast light on how consumers are interacting with their local TV stations, and on how their attitudes towards local advertising and news coverage are evolving; and explains how advertisers need to adapt their messaging and their campaign strategies in light of these ongoing changes in consumer attitudes. (Note: If you would like to share your thoughts on how the Coronavirus/Covid-19 crisis will change the TV and advertising industries, and tell us what your company—or you yourself—are doing to prepare for this new reality, please contact us at tracyswedlow@gmail.com.) Subscrive for free http://itvt.com/subscribe

ITVT is pleased to present another episode of “Televisionation,” our new video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era. This episode features Bill Hague, EVP at prominent research company, Magid. Among other things, he discusses how local broadcasters are addressing the challenges—and taking advantage of the opportunities—posed by the pandemic; shares findings from Magid’s weekly tracking research that cast light on how consumers are interacting with their local TV stations, and on how their attitudes towards local advertising and news coverage are evolving; and explains how advertisers need to adapt their messaging and their campaign strategies in light of these ongoing changes in consumer attitudes. (Note: If you would like to share your thoughts on how the Coronavirus/Covid-19 crisis will change the TV and advertising industries, and tell us what your company—or you yourself—are doing to prepare for this new reality, please contact us at <a href="mailto:tracyswedlow@gmail.com">tracyswedlow@gmail.com</a>.) Subscrive for free <a href="http://itvt.com/subscribe" rel="noopener nofollow" target="_blank">http://itvt.com/subscribe</a>

Televisionation: Magid’s Bill Hague