Betty Adamou
12 Podcast Episodes
Betty Adamou, "Games and Gamification in Market Research: Increasing Consumer Engagement in Research for Business Success" (Kogan Page, 2018)
Betty Adamou, "Games and Gamification in Market Research: Increasing Consumer Engagement in Research for Business Success" (Kogan Page, 2018)
Games are the most engaging medium of all time: they harness storytelling and heuristics, drive emotion and push the evo... Read more
31 Jul 2023
•
54mins
Betty Adamou, "Games and Gamification in Market Research: Increasing Consumer Engagement in Research for Business Success" (Kogan Page, 2018)
Betty Adamou, "Games and Gamification in Market Research: Increasing Consumer Engagement in Research for Business Success" (Kogan Page, 2018)
Games are the most engaging medium of all time: they harness storytelling and heuristics, drive emotion and push the evo... Read more
31 Jul 2023
•
54mins
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Betty Adamou, "Games and Gamification in Market Research: Increasing Consumer Engagement in Research for Business Success" (Kogan Page, 2018)
Betty Adamou, "Games and Gamification in Market Research: Increasing Consumer Engagement in Research for Business Success" (Kogan Page, 2018)
Games are the most engaging medium of all time: they harness storytelling and heuristics, drive emotion and push the evo... Read more
31 Jul 2023
•
54mins
Betty Adamou, "Games and Gamification in Market Research: Increasing Consumer Engagement in Research for Business Success" (Kogan Page, 2018)
Betty Adamou, "Games and Gamification in Market Research: Increasing Consumer Engagement in Research for Business Success" (Kogan Page, 2018)
Games are the most engaging medium of all time: they harness storytelling and heuristics, drive emotion and push the evo... Read more
31 Jul 2023
•
54mins
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Book Review with Betty Adamou
Book Review with Betty Adamou
Ray Poynter interviews Betty Adamou about her book Games and Gamification in Market Research. The chat covers the book, ... Read more
5 May 2021
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40mins
Market Research, Games, Gamification and Betty Adamou | Episode 079
Market Research, Games, Gamification and Betty Adamou | Episode 079
Betty Adamou is the Founder of Research Through Gaming, Author of Games and Gamification in Market Research (Kogan Page ... Read more
29 Apr 2019
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40mins
Betty Adamou – Research Through Gaming | Ep. 035
Betty Adamou – Research Through Gaming | Ep. 035
On today’s episode, Betty Adamou sits with Sima Vasa to talk about games as tools for market research. She is the CEO an... Read more
23 Oct 2018
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23mins
LBC James O'Brien talks with Betty Adamou Mon 11th June 2018
LBC James O'Brien talks with Betty Adamou Mon 11th June 2018
James O'Brien opened up a segment on his show about videogame addiction, specifically the large numbers of people report... Read more
13 Aug 2018
•
5mins
Games for Research + Betty Adamou + 013
Games for Research + Betty Adamou + 013
This week I am talking with Betty Adamou about her firm Research Through Gaming. What she does is a mix of psychology, g... Read more
25 Sep 2017
•
1hr 5mins
Betty Adamou Podcast #3 On Weds 4th Jan 2017
Betty Adamou Podcast #3 On Weds 4th Jan 2017
This podcast goes a way to make up for the last 2 Friday's I've missed due to the holidays - although this was recorded ... Read more
4 Jan 2017
•
1hr 4mins
