Ross Tipograph's guest appearances

Ross Tipograph

Immersion Nation Podcast

Patrick Mueller

Monica Miklas

Pete Billington

Justin Fyles

Allie Jorde

Billy Angel

Ben Cox

Amy Rubenstein

Andrew Hoepfner

Noah Nelson

Risa Puno

Jeromy Barber

Cameron Cooper

Steve Boyle

Spencer Williams

OwlTail

By now, we all know, It’s all about connection. So why am I coming back to this topic here? Because connection can be manifested in so many different ways. It struck me when going through the first section of this interview. It seems like the way Ross cultivates connection is by seeing a spark in someone else, and lending himself to that spark in order to meet that person where they are, to speak to that person in their language. Depending on what part of the immersive world you occupy, that might sound obvious…? But, to be able to do that on every level from the experience participant to the producing executive is, I think, pretty exceptional. Today we dig deeper into how this idea of connection works in every part of the immersive design process, from vetting collaborators to the money math of big brands. This is the second part of my conversation with immersive experience designer, Ross Tipograph but! It is okay to jump in here. (Though of course, I would suggest you listen to both.) For context: Ross was recently named on the Forbes 30 under 30 list for his work in experiential marketing and has worked on projects like the Amazon immersive experiences for the television shows The Expanse and Carnival Row at San Diego Comic-Con, in 2019. In his under 30 years, he’s been busy. Selected Links:Ross Tipograph-Linkedin-Facebook-Instagram8 PlayersForbes 30 under 30Giant SpoonThe aforementioned Amazon Activations:The ExpanseCarnival RowBook: The Director’s Voice Saint Anne’s warehouseUnder the radar festivalShow Notes:“For guests walking out of one of your experiences, what kind of reactions are you looking for?” [2:57]The exclusivity of a shared moment: The good and the bad [4:21]If ross had one month to prepare someone for directing an immersive experience [6:54]1- Reconnect with your why [7:23]2- Get ready to work with actors [8:42]3- Vet your collaborators [9:51]Preparing for collaboration [11:06]How Ross thinks about the macro of experiential and immersive [12:23]Why immersive makes sense for large brands [14:49]Making immersive viable, seeing the barrier clearly [17:13]Desperation and financially viability 101 [18:29]Excitement for the future [20:42]What needs to change; a fair but spicy take [22:35]Immersive about the here and now [24:21]Another alternative to nostalgia [25:55]A final note for creators [28:20]

By now, we all know, It’s all about connection.  So why am I coming back to this topic here?  Because connection can be manifested in so many different ways. It struck me when going through the first section of this interview. It seems like the way Ross cultivates connection is by seeing a spark in someone else, and lending himself to that spark in order to meet that person where they are, to speak to that person in their language. Depending on what part of the immersive world you occupy, that might sound obvious…? But, to be able to do that on every level from the experience participant to the producing executive is, I think, pretty exceptional. Today we dig deeper into how this idea of connection works in every part of the immersive design process, from vetting collaborators to the money math of big brands. This is the second part of my conversation with immersive experience designer, Ross Tipograph but! It is okay to jump in here. (Though of course, I would suggest you listen to both.) For context: Ross was recently named on the Forbes 30 under 30 list for his work in experiential marketing and has worked on projects like the Amazon immersive experiences for the television shows The Expanse and Carnival Row at San Diego Comic-Con, in 2019. In his under 30 years, he’s been busy. Selected Links:<ul><li><a href="http://www.rosstipograph.com/" rel="nofollow" target="_blank">Ross Tipograph</a></li><li><a href="https://www.linkedin.com/in/ross-tipograph/" rel="nofollow" target="_blank">-Linkedin</a></li><li><a href="https://www.facebook.com/ross.tipograph" rel="nofollow" target="_blank">-Facebook</a></li><li><a href="https://www.instagram.com/rosstipograph/" rel="nofollow" target="_blank">-Instagram</a></li><li><a href="http://www.8players.com/" rel="nofollow" target="_blank">8 Players</a> </li><li><a href="https://www.forbes.com/profile/ross-tipograph/#2ad82eda72fc" rel="nofollow" target="_blank">Forbes 30 under 30</a></li><li><a href="https://www.giantspoon.com/" rel="nofollow" target="_blank">Giant Spoon</a></li><li>The aforementioned Amazon Activations:<ul><li><a href="https://www.youtube.com/watch?v=mpnHupQ2V80" rel="nofollow" target="_blank">The Expanse</a></li><li><a href="https://fansided.com/2019/07/25/comic-con-2019-carnival-row/" rel="nofollow" target="_blank">Carnival Row</a></li></ul></li><li><a href="https://books.google.com/books/about/The_Director_s_Voice.html?id=mvtTAAAAMAAJ&amp;source=kp_book_description" rel="nofollow" target="_blank">Book: The Director’s Voice</a> </li><li><a href="https://stannswarehouse.org/" rel="nofollow" target="_blank">Saint Anne’s warehouse</a></li><li><a href="https://publictheater.org/programs/under-the-radar/under-the-radar/" rel="nofollow" target="_blank">Under the radar festival</a></li></ul> Show Notes:<ul><li>“For guests walking out of one of your experiences, what kind of reactions are you looking for?” [2:57]</li><li>The exclusivity of a shared moment: The good and the bad [4:21]</li><li>If ross had one month to prepare someone for directing an immersive experience [6:54]</li><li>1- Reconnect with your why [7:23]</li><li>2- Get ready to work with actors [8:42]</li><li>3- Vet your collaborators [9:51]</li><li>Preparing for collaboration [11:06]</li><li>How Ross thinks about the macro of experiential and immersive [12:23]</li><li>Why immersive makes sense for large brands [14:49]</li><li>Making immersive viable, seeing the barrier clearly [17:13]</li><li>Desperation and financially viability 101 [18:29]</li><li>Excitement for the future [20:42]</li><li>What needs to change; a fair but spicy take [22:35]</li><li>Immersive about the here and now [24:21]</li><li>Another alternative to nostalgia [25:55]</li><li>A final note for creators [28:20]</li></ul>

#36 Connection is the Secret Sauce with Ross Tipograph

We all have our superpowers. The set of unique experiences we have that make us uniquely suited for specific things. Often, our superpowers come from the combination of many different skills. Now, in our world, the world of immersive entertainment;  theater and marketing may seem like an obvious combination. But Ross is a perfect example of the way in which these skill sets can come together to become greater than the sum of their parts. Theater and Marketing, at their core, have one essential but elusive thing in common. Connection. In the next two episodes, we talk about how the combination of these two abilities led Ross Tipograph to found 8 players, work on 4 experiences for amazon studios, work with the experiential marketing powerhouse, Giant Spoon, and to represent the experiential and immersive world on the Forbes 30 under 30 list in 2020Selected Links:Ross Tipograph-Linkedin-Facebook-Instagram8 PlayersForbes 30 under 30Giant SpoonHBO’s Sharp ObjectsWindy City PlayhouseInfluences and inspirations: ScreamInfluences and inspirations: Haunted Mansion RideBook: The Haunted Mansion: Imagineering Book: How to operate a financially successful haunted house New York Immersive NightShow Notes:Ross’ chosen Fictional world to live in [2:44]Why we rescheduled [4:32]Ross awarded Forbes 30 Under 30 [6:02]Ross Tipograph: Origins [7:29]Disneyworld and the haunted mansion [9:20]The 2013 turning point [11:00]Creating 8 Players [13:40]“Sometimes it takes busting open a door” [16:23]Make it Immersive! Sharp Objects [20:00]2 ways to make a small audience work [27:12]

We all have our superpowers. The set of unique experiences we have that make us uniquely suited for specific things. Often, our superpowers come from the combination of many different skills. Now, in our world, the world of immersive entertainment;  theater and marketing may seem like an obvious combination. But Ross is a perfect example of the way in which these skill sets can come together to become greater than the sum of their parts. Theater and Marketing, at their core, have one essential but elusive thing in common. Connection. In the next two episodes, we talk about how the combination of these two abilities led Ross Tipograph to found 8 players, work on 4 experiences for amazon studios, work with the experiential marketing powerhouse, Giant Spoon, and to represent the experiential and immersive world on the Forbes 30 under 30 list in 2020Selected Links:<a href="http://www.rosstipograph.com/" rel="nofollow" target="_blank">Ross Tipograph</a> <a href="https://www.linkedin.com/in/ross-tipograph/" rel="nofollow" target="_blank">-Linkedin</a> <a href="https://www.facebook.com/ross.tipograph" rel="nofollow" target="_blank">-Facebook</a> <a href="https://www.instagram.com/rosstipograph/" rel="nofollow" target="_blank">-Instagram</a> <a href="http://www.8players.com/" rel="nofollow" target="_blank">8 Players</a> <a href="https://www.forbes.com/profile/ross-tipograph/#2ad82eda72fc" rel="nofollow" target="_blank">Forbes 30 under 30</a> <a href="https://www.giantspoon.com/" rel="nofollow" target="_blank">Giant Spoon</a> <a href="https://www.youtube.com/watch?v=_v8Fm3O8cp0" rel="nofollow" target="_blank">HBO’s Sharp Objects</a> <a href="https://windycityplayhouse.com/" rel="nofollow" target="_blank">Windy City Playhouse</a> <a href="https://www.imdb.com/title/tt0117571/" rel="nofollow" target="_blank">Influences and inspirations: Scream</a> <a href="https://www.youtube.com/watch?v=SwqGubih4GY" rel="nofollow" target="_blank">Influences and inspirations: Haunted Mansion Ride</a> <a href="https://books.google.com/books/about/The_Haunted_Mansion.html?id=dEvEoQEACAAJ&amp;source=kp_book_description" rel="nofollow" target="_blank">Book: The Haunted Mansion: Imagineering </a> <a href="https://books.google.com/books/about/How_to_Operate_a_Financially_Successful.html?id=6zGcAAAACAAJ&amp;source=kp_book_description" rel="nofollow" target="_blank">Book: How to operate a financially successful haunted house </a> <a href="https://www.eventbrite.com/e/new-york-immersive-night-tickets-67028390721#" rel="nofollow" target="_blank">New York Immersive Night</a> Show Notes:Ross’ chosen Fictional world to live in [2:44] Why we rescheduled [4:32] Ross awarded Forbes 30 Under 30 [6:02] Ross Tipograph: Origins [7:29] Disneyworld and the haunted mansion [9:20] The 2013 turning point [11:00] Creating 8 Players [13:40] “Sometimes it takes busting open a door” [16:23] Make it Immersive! Sharp Objects [20:00] 2 ways to make a small audience work [27:12]

#35 Inside the Mind of an Experience Designer with Ross Tipograph