Rhonda Vaccaro's guest appearances

Rhonda Vaccaro

Destination On The Left

Drew McLellan

Rick Antonson

Paula White

Mike Rea

Sarah Morris

David Gilbert

Eric Patrick

Stacy Jones

Joe Pulizzi

Richard Arnold

Dalene Heck

Gary Murphy

Jay Smith

David Holder

Larry Broughton

OwlTail

Today’s podcast is a little different from our regular episodes. We are talking to one of the Break the Ice Media team members on another team-cast episode, Rhonda Vaccaro. We are going to dive into a topic that is a favorite of Rhonda’s- creating successful FIT itineraries. Rhonda is a Vice President and Senior Consultant at Break the Ice Media. She brings more than 20 years of sales and new business development to her role at Break the Ice. She’s a master at creating relationships and has a deep understanding of sales strategies, creating win-win opportunities for BTI’s tourism clients. Rhonda assists our DMO clients with travel trade marketing strategies, product development, sales outreach, trade show representation, getting products in catalogs and on the shelf, with tour operators, receptive operators, and other trade companies. She also provides tracking and reporting and of course, closing sales successfully. Rhonda currently holds several volunteer positions within the industry. She serves on ABA’s 2018 Marketplace Education Committee, I Love New York’s China Ready Committee, the New York State Tourism Industry Association’s Empire State Tourism Conference Scholarship Committee, I Love New York’s Canadian Roadshow Committee and a co-chair of the Professional Women of the Finger Lakes’ Women of Distinction Awards Committee. Rhonda is 2005 past chairperson of the Visitor Industry Council and a former Digital Rochester board member, where she was the director of major events.

Today’s podcast is a little different from our regular episodes. We are talking to one of the Break the Ice Media team members on another team-cast episode, Rhonda Vaccaro. We are going to dive into a topic that is a favorite of Rhonda’s- creating successful FIT itineraries. Rhonda is a Vice President and Senior Consultant at Break the Ice Media. She brings more than 20 years of sales and new business development to her role at Break the Ice. She’s a master at creating relationships and has a deep understanding of sales strategies, creating win-win opportunities for BTI’s tourism clients. Rhonda assists our DMO clients with travel trade marketing strategies, product development, sales outreach, trade show representation, getting products in catalogs and on the shelf, with tour operators, receptive operators, and other trade companies. She also provides tracking and reporting and of course, closing sales successfully. Rhonda currently holds several volunteer positions within the industry. She serves on ABA’s 2018 Marketplace Education Committee, I Love New York’s China Ready Committee, the New York State Tourism Industry Association’s Empire State Tourism Conference Scholarship Committee, I Love New York’s Canadian Roadshow Committee and a co-chair of the Professional Women of the Finger Lakes’ Women of Distinction Awards Committee. Rhonda is 2005 past chairperson of the Visitor Industry Council and a former Digital Rochester board member, where she was the director of major events.

Episode 95: How to Create Successful FIT Itineraries for Overseas Visitors, with Rhonda Vaccaro

In this episode, you will learn about collaboration across county lines with a FAM tour from Rhonda Vaccaro, Vice President and Senior Consultant at Break The Ice Media. Today Rhonda brings more than 20 years of sales and new business development to the table. She's a master at creating relationships and has a deep understanding of sales strategies, creating win-win opportunities for BTI's tourism clients. Rhonda and her staff are able to act as a much-needed sales arm for Convention and Visitors Bureaus (CVBs), providing management, tracking and reporting, and of course-- closing those sales successfully. With her easy-going personality and high attention to detail, Rhonda is able to put her management skills to work as BTI's HR person, and Office and Operations manager. A transcript of this episode is available here: destinationontheleft.com/rhonda-vaccaro-fam-tour

In this episode, you will learn about collaboration across county lines with a FAM tour from Rhonda Vaccaro, Vice President and Senior Consultant at Break The Ice Media. Today Rhonda brings more than 20 years of sales and new business development to the table. She's a master at creating relationships and has a deep understanding of sales strategies, creating win-win opportunities for BTI's tourism clients. Rhonda and her staff are able to act as a much-needed sales arm for Convention and Visitors Bureaus (CVBs), providing management, tracking and reporting, and of course-- closing those sales successfully. With her easy-going personality and high attention to detail, Rhonda is able to put her management skills to work as BTI's HR person, and Office and Operations manager. A transcript of this episode is available here: <a href="http://destinationontheleft.com/rhonda-vaccaro-fam-tour/" rel="nofollow" target="_blank">destinationontheleft.com/rhonda-vaccaro-fam-tour</a>

Episode 37: Strengthen Key Relationships with a FAM Tour, with Rhonda Vaccaro

In this episode, you will learn about destination marketing strategies, the benefits of FAM trips, and strategies for businesses to prepare for groups from Rhonda Vaccaro, Vice President and Senior Consultant at Break The Ice Media. Rhonda has more than 20 years sales and new business development experience. She has worked in technology, environmental services and hospitality and travel industries. She is a master at creating relationships, working with prospects and turning them into sales for Break The Ice Media’s tourism clients. She has a deep understating of sales strategies, relationship development and creating win-win opportunities. What you’ll learn about in this episode:  What Rhonda does at Break The Ice Media How Rhonda works with receptive operators to make their lives easier Marketing and sales tactics that Rhonda uses with receptive operators The proper follow-up and why it’s important in marketing Why Rhonda loves FAM tours The importance of educating everyone involved on how they will benefit from a FAM tour Why communication is key for a successful FAM How to treat your FAM guests as VIPs Remembering to have fun during a FAM tour What a business needs to do before they’re group ready  Resources:  Rhonda’s blog: breaktheicemedia.com/collaboration-in-tourism Rhonda’s blog: breaktheicemedia.com/increase-foot-traffic-with-motorcoach-business-10-ways-to-become-group-ready 

In this episode, you will learn about destination marketing strategies, the benefits of FAM trips, and strategies for businesses to prepare for groups from Rhonda Vaccaro, Vice President and Senior Consultant at Break The Ice Media. Rhonda has more than 20 years sales and new business development experience. She has worked in technology, environmental services and hospitality and travel industries. She is a master at creating relationships, working with prospects and turning them into sales for Break The Ice Media’s tourism clients. She has a deep understating of sales strategies, relationship development and creating win-win opportunities. What you’ll learn about in this episode: <ul> <li>What Rhonda does at Break The Ice Media</li> <li>How Rhonda works with receptive operators to make their lives easier</li> <li>Marketing and sales tactics that Rhonda uses with receptive operators</li> <li>The proper follow-up and why it’s important in marketing</li> <li>Why Rhonda loves FAM tours</li> <li>The importance of educating everyone involved on how they will benefit from a FAM tour</li> <li>Why communication is key for a successful FAM</li> <li>How to treat your FAM guests as VIPs</li> <li>Remembering to have fun during a FAM tour</li> <li>What a business needs to do before they’re group ready</li> </ul> Resources: <ul> <li>Rhonda’s blog: <a href="http://breaktheicemedia.com/collaboration-in-tourism/" rel="nofollow" target="_blank">breaktheicemedia.com/collaboration-in-tourism</a></li> <li>Rhonda’s blog: <a href="http://breaktheicemedia.com/increase-foot-traffic-with-motorcoach-business-10-ways-to-become-group-ready/" rel="nofollow" target="_blank">breaktheicemedia.com/increase-foot-traffic-with-motorcoach-business-10-ways-to-become-group-ready</a></li> </ul>