Kirk Wakefield's guest appearances

Kirk Wakefield

SicEm365 Podcast

The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast

Sports Tech Feed

Faith Driven Athlete

Michael Broughton

Lenny Goh

Bill Hancock

Richard Ayers

James Madison

Michael Conley

John Shumate

John Collins

Jesse Cole

Jim Kean

Kevin Kulp

John Barrows

Max Altschuler

David MacKay

Brian Watson

OwlTail

Dr. Kirk Wakefield is the founder and Chief Research Officer of Wakefield Research Partners, a research firm measuring partnership and brand impact for over 20 pro teams. He is also the Edwin W. Streetman Professor of Retail Marketing at Baylor University, where he is the Executive Director of the Sports Strategy &amp; Sales (S3) program and author of the book Team Sports Marketing.  Kirk is a regular contributor to Sports Money on Forbes.com and his scholarly works appear in the Journal of Marketing, Journal of Consumer Research, Journal of the Academy of Marketing Science. https://sportstechworldseries.com/podcast

Dr. Kirk Wakefield is the founder and Chief Research Officer of Wakefield Research Partners, a research firm measuring partnership and brand impact for over 20 pro teams. He is also the Edwin W. Streetman Professor of Retail Marketing at Baylor University, where he is the Executive Director of the Sports Strategy &amp; Sales (S3) program and author of the book Team Sports Marketing.  Kirk is a regular contributor to Sports Money on <a href="http://Forbes.com" rel="nofollow" target="_blank">Forbes.com</a> and his scholarly works appear in the Journal of Marketing, Journal of Consumer Research, Journal of the Academy of Marketing Science. <a href="https://sportstechworldseries.com/podcast" rel="nofollow" target="_blank">https://sportstechworldseries.com/podcast</a>

Can data tell if sport sponsorship changes what fans think, feel and do? Dr. Kirk Wakefield, Wakefield Research Partners

Sports is a billion dollar industry. And while we all watch our favorite team on TV, few of us really know all the work that is going on behind-the-scenes to make that happen. Today, we’re talking to two professors who are preparing students for jobs in the professional sports world. Darin White is the Executive Director of the Center for Sports Analytics and Samford University and Kirk Wakefield is the Executive Director of the Sports, Strategy, and Sales program at Baylor University. Together, they’re going to walk about the money behind the game and the future men and women who are about to enter this profession…Useful Links:Darin White TwitterS3 Major at BaylorSamford Center for Sports Analytics

Sports is a billion dollar industry. And while we all watch our favorite team on TV, few of us really know all the work that is going on behind-the-scenes to make that happen. Today, we’re talking to two professors who are preparing students for jobs in the professional sports world. <a href="www.faithdrivenathlete.org/bios/darin-white" rel="nofollow" target="_blank">Darin White</a> is the Executive Director of the Center for Sports Analytics and Samford University and <a href="www.faithdrivenathlete.org/bios/kirk-wakefield" rel="nofollow" target="_blank">Kirk Wakefield</a> is the Executive Director of the Sports, Strategy, and Sales program at Baylor University. Together, they’re going to walk about the money behind the game and the future men and women who are about to enter this profession…Useful Links:<a href="https://twitter.com/Sports_Biz_Prof?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor" rel="nofollow" target="_blank">Darin White Twitter</a><a href="https://www.baylor.edu/business/marketing/index.php?id=93587" rel="nofollow" target="_blank">S3 Major at Baylor</a><a href="https://www.samford.edu/sports-analytics/" rel="nofollow" target="_blank">Samford Center for Sports Analytics</a>

Episode 27 - Staffing a Billion Dollar Industry with Darin White and Kirk Wakefield

The Baylor S3 program aims to be completely unparallelled in its instruction compared to most academic sports management classes out there. Focusing on Sports, Sales and Sponsorship as its top three core programming components, it's Executive Director Kirk Wakefield feels that there is a shift in the paradigm toward the discrimination that most sports management programs have. Typically because there is a focus on actually selling the sports product, rather than merely talking about it. Wakefield presents his argument for changing the attitudes of students, to help them understand that being a paid spectator is not a viable option in the sports world, as well as bringing forth new ideas to ensure that the students that graduate from the Baylor S3 program at the forefront of new methodology and technology for the sports industry. Twitter: @KirkWakefield

The Baylor S3 program aims to be completely unparallelled in its instruction compared to most academic sports management classes out there. Focusing on Sports, Sales and Sponsorship as its top three core programming components, it's Executive Director Kirk Wakefield feels that there is a shift in the paradigm toward the discrimination that most sports management programs have. Typically because there is a focus on actually selling the sports product, rather than merely talking about it. Wakefield presents his argument for changing the attitudes of students, to help them understand that being a paid spectator is not a viable option in the sports world, as well as bringing forth new ideas to ensure that the students that graduate from the Baylor S3 program at the forefront of new methodology and technology for the sports industry. Twitter: @KirkWakefield

Ep. 425 - Dr. Kirk Wakefield (Executive Director, Baylor S3)