Ashley Stirrup's guest appearances

Ashley Stirrup

Marketing Trends

Ryan Green

Steve Robinson

Kai Wright

Karen Wickre

Grant Johnson

Stu Heinecke

Brian Rothenberg

Geoffrey Miller

Travis Chambers

Jay Baer

Jaleh Rezaei

Joe Chernov

Kurt Stoll

Jason Rose

Sean Whiteley

OwlTail

Algolia

How much content has your company generated? And where does it all live? Could you find it if you wanted to? Well, you could if you were using Algolia’s products. Having a powerful search engine is critical to bringing to light content that will help build your company’s brand and credibility. Ashley Stirrup knows this, and as the CMO of Algolia, he’s helping to make sure that other companies know it, too. He talks about the power of search, the importance of building credibility and so much more on this episode of Marketing Trends.  3 Takeaways:  You have to build credibility in order to build trust and create sales Having a powerful search engine provides an opportunity to promote and make available content that would otherwise disappear into the dark hole of the internet  You need to figure out how to build campaigns that touch different customers in different ways  --- Marketing Trends podcast is brought to you by Salesforce. Discover marketing built on the world’s number one CRM: Salesforce. Put your customer at the center of every interaction. Automate engagement with each customer. And build your marketing strategy around the entire customer journey. Salesforce. We bring marketing and engagement together. Learn more at salesforce.com/marketing.  To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.

How much content has your company generated? And where does it all live? Could you find it if you wanted to? Well, you could if you were using <a href="https://www.algolia.com/" rel="nofollow" target="_blank">Algolia’s</a> products. Having a powerful search engine is critical to bringing to light content that will help build your company’s brand and credibility. <a href="https://www.linkedin.com/in/ashleystirrup/" rel="nofollow" target="_blank">Ashley Stirrup</a> knows this, and as the CMO of Algolia, he’s helping to make sure that other companies know it, too. He talks about the power of search, the importance of building credibility and so much more on this episode of Marketing Trends.  3 Takeaways: <ul> <li>You have to build credibility in order to build trust and create sales</li> <li>Having a powerful search engine provides an opportunity to promote and make available content that would otherwise disappear into the dark hole of the internet </li> <li>You need to figure out how to build campaigns that touch different customers in different ways</li> </ul> --- Marketing Trends podcast is brought to you by Salesforce. Discover marketing built on the world’s number one CRM: Salesforce. Put your customer at the center of every interaction. Automate engagement with each customer. And build your marketing strategy around the entire customer journey. Salesforce. We bring marketing and engagement together. Learn more at <a href="https://www.salesforce.com/solutions/by-role/salesforce-for-marketing/?d=sfdc-redirect-116&amp;internal=true" rel="nofollow" target="_blank">salesforce.com/marketing. </a> To learn more or subscribe to our weekly newsletter, visit <a href="http://bit.ly/2DF9f55" rel="nofollow" target="_blank">MarketingTrends.com</a>.

The Power of Search and Credibility with Ashley Stirrup, CMO of Algolia