Roxanne Beaubien's guest appearances

Roxanne Beaubien

PodCatalyst: The Official Podcast of IABC

Annex Business Media: Podcasts

Adam Grant

Celeste Headlee

Chris Lee

David Hyde

Michael Benson

Paul Johnson

David Murray

Soledad O'Brien

Bryan Smith

Rita Zonius

Patrick Armstrong

Marc Saltzman

Steve Koenig

Andrew White

Julie Davis

OwlTail

How would you rate your media relations as your service continues to manage the impacts of COVID-19? What about the bigger branding picture? Or internal mental health campaigns?For another special bonus episodes, Blue Line, The Podcast welcomes Roxanne Beaubien to the mic. She is an award-winning strategist and former journalist with more than 20 years of policing communications experience at the local, provincial and national level. Starting as a former crime reporter, she was most recently the corporate communications and media relations manager with the London Police Service. She now owns and operates Duty Calls Communications, which offers strategic communications and media relations for emergency services.We talk about the value added by a communications professional and how she thinks the majority of Canadian law enforcement agencies have done with the maintenance of pandemic communications and messaging. Additionally, we tap into her thoughts on what the future might hold for communications and media relations for emergency services.

How would you rate your media relations as your service continues to manage the impacts of COVID-19? What about the bigger branding picture? Or internal mental health campaigns? For another special bonus episodes, Blue Line, The Podcast welcomes Roxanne Beaubien to the mic. She is an award-winning strategist and former journalist with more than 20 years of policing communications experience at the local, provincial and national level. Starting as a former crime reporter, she was most recently the corporate communications and media relations manager with the London Police Service. She now owns and operates Duty Calls Communications, which offers strategic communications and media relations for emergency services. We talk about the value added by a communications professional and how she thinks the majority of Canadian law enforcement agencies have done with the maintenance of pandemic communications and messaging. Additionally, we tap into her thoughts on what the future might hold for communications and media relations for emergency services.

Blue Line, The Podcast: Bonus episode • Roxanne Beaubien, Duty Calls Communications

Welcome to episode 223 of the IABC International Podcast. On this episode we're speaking with Roxanne Beaubien about the Stronger than you Know campaign which has been recognised in this year's IABC Gold Quill Awards. The project was an internal mental health initiative designed to increase awareness and understanding about mental wellness and to reduce stigma associated with seeking help when experiencing a mental wellness struggle. The three-pronged anti-stigma campaign centred on testimonials from two members with lived experience, messaging from trusted leaders and a pledge project for all employees. Tactics included videos, a microsite, posters, magnets and a launch event. A post-campaign survey proved the campaign’s success in reducing stigma, improving opinions about those with mental wellness issues and influencing some to seek help if they were to experience a mental health challenge. -- Registration is now open for the virtual 2020 IABC World Conference! Times have changed quickly. But you still need connection and insights, and to be ready for what comes next as a communication professional. #IABC20 has all that and more! Link to registration: https://wc.iabc.com/registration-is-now-open-for-the-2020-virtual-iabc-world-conference/ -- Thanks for listening to this episode. Please share this with your professional communication and marketing colleagues. Music is from Joakim Karud (soundcloud.com/joakimkarud) and Ikson (soundcloud.com/ikson)  Presented and produced by Dan Gold  This is an IABC production.    ---   Send in a voice message: https://podcasters.spotify.com/pod/show/iabc/message

Welcome to episode 223 of the <a href="https://iabc.com" rel="nofollow" target="_blank">IABC </a>International Podcast. On this episode we're speaking with <a href="https://www.linkedin.com/in/roxanne-beaubien-26718723/" rel="nofollow" target="_blank">Roxanne Beaubien</a> about the <a href="https://london.iabc.com/news/roxanne-beaubien-wins-iabc-gold-quill-award-of-excellence/" rel="nofollow" target="_blank">Stronger than you Know</a> campaign which has been recognised in this year's <a href="gq.iabc.com" rel="nofollow" target="_blank">IABC Gold Quill Awards.</a> The project was an internal mental health initiative designed to increase awareness and understanding about mental wellness and to reduce stigma associated with seeking help when experiencing a mental wellness struggle. The three-pronged anti-stigma campaign centred on testimonials from two members with lived experience, messaging from trusted leaders and a pledge project for all employees. Tactics included videos, a microsite, posters, magnets and a launch event. A post-campaign survey proved the campaign’s success in reducing stigma, improving opinions about those with mental wellness issues and influencing some to seek help if they were to experience a mental health challenge. -- Registration is now open for the virtual 2020 IABC World Conference! Times have changed quickly. But you still need connection and insights, and to be ready for what comes next as a communication professional. #IABC20 has all that and more! Link to registration: <a href="https://wc.iabc.com/registration-is-now-open-for-the-2020-virtual-iabc-world-conference/" rel="nofollow" target="_blank">https://wc.iabc.com/registration-is-now-open-for-the-2020-virtual-iabc-world-conference/</a> -- Thanks for listening to this episode. Please share this with your professional communication and marketing colleagues. Music is from Joakim Karud (<a href="soundcloud.com/joakimkarud" rel="nofollow" target="_blank">soundcloud.com/joakimkarud</a>) and Ikson (<a href="soundcloud.com/ikson" rel="nofollow" target="_blank">soundcloud.com/ikson</a>) Presented and produced by <a href="linkedin.com/in/dangoldmedia" rel="nofollow" target="_blank">Dan Gold</a> This is an IABC production.   --- Send in a voice message: <a href="https://podcasters.spotify.com/pod/show/iabc/message" rel="nofollow" target="_blank">https://podcasters.spotify.com/pod/show/iabc/message</a>

London Police Service's anti-stigma campaign wins IABC Gold Quill Award. Roxanne Beaubien explains how it came together and its impact. Ep. 223 