Stephan Bajaio's guest appearances

Stephan Bajaio

Branded Search (and Beyond) with Jason Barnard

Suds & Search | Interviews With Today's Search Marketing Experts

🏹 Agency Growth Mastermind Podcast

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Stephan Bajaio talks with Jason Barnard about supply &amp; demand of the SERPS.Stephan Bajaio is an entrepreneur, marketer, innovator, seasoned global speaker, insightful leader, global brand consultant, passionate podcaster, webcaster, with over 15 years of experience in search engine marketing with a focus on search engine optimization (SEO). He is currently the chief marketing officer at TurnoverBnB. Special notice: this episode starts with a short conversation with Anton Shulke, who was at that time in Kyiv in the middle of the Russian invasion of Ukraine. It ends with an appeal for help and support for Ukraine.In an Economics mindset, supply and demand are key (in that order), and some say the same goes for products and services, right? But according to Stephan Bajaio in SEO it is clear that demand leads supply… and they key to SEO, and indeed digital marketing, is connecting the dots. How do we do that? On the SERP!If you understand the search queries of your target market, your audience, and the users on your Brand SERP, then you can understand their needs (demand). Once you have done that, you can look at supply through Google. In SEO, Google is the trusted third party that provides the information your audience needs, the answers for their search queries (the supply). In that situation, your products and services need to be part of the SERP so that it is your supply that meets the users' demand. Simple!Stephan's insights make for yet another incredibly insightful episode that focusses on demand and supply as a model for SEO, and also addresses multiple other related questions such as breaking down communication silos, which is important for any business, SEO, or digital marketer.As always the show ends with passing the baton… the rather fantastic Stephan Bajaio passes the virtual baton to next week’s super awesome guest, Tom Shapiro.What you’ll learn from Stephan Bajaio00:00 Anton Shulke and Jason Barnard00:10 the Situation for Anton in Kyiv04:40 Real Ways You Can Help With Ukraine as a Foreigner05:15 Stephan Bajaio and Jason Barnard08:59 Stephan Bajaio’s Brand SERP09:34 Why a Particular Video Appears in the SERPs11:24 Entity Authority14:22 Demand in the SERP (Queries) as a Proxy to Egotistical SEO Approach15:47 Understanding the Way People Search Means Understanding Their Demand15:56 Nobody Lies to Their Search Bars16:44 Supply in the SERPs18:20 SERP: Branding Opportunity20:40 Spy Search Presence Intelligence Concept22:05 Communication Silo28:01 Products have Brand SERPs32:37 Supply Creates its Own Demand36:09 Passing the Baton: Stephan Bajaio to Tom ShapiroThis episode was recorded live on video March 1st 2022Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now &gt;&gt;

Stephan Bajaio talks with Jason Barnard about supply &amp; demand of the SERPS. Stephan Bajaio is an entrepreneur, marketer, innovator, seasoned global speaker, insightful leader, global brand consultant, passionate podcaster, webcaster, with over 15 years of experience in search engine marketing with a focus on search engine optimization (SEO). He is currently the chief marketing officer at TurnoverBnB. Special notice: this episode starts with a short conversation with Anton Shulke, who was at that time in Kyiv in the middle of the Russian invasion of Ukraine. It ends with an appeal for help and support for Ukraine. In an Economics mindset, supply and demand are key (in that order), and some say the same goes for products and services, right? But according to Stephan Bajaio in SEO it is clear that demand leads supply… and they key to SEO, and indeed digital marketing, is connecting the dots. How do we do that? On the SERP! If you understand the search queries of your target market, your audience, and the users on your Brand SERP, then you can understand their needs (demand). Once you have done that, you can look at supply through Google. In SEO, Google is the trusted third party that provides the information your audience needs, the answers for their search queries (the supply). In that situation, your products and services need to be part of the SERP so that it is your supply that meets the users' demand. Simple! Stephan's insights make for yet another incredibly insightful episode that focusses on demand and supply as a model for SEO, and also addresses multiple other related questions such as breaking down communication silos, which is important for any business, SEO, or digital marketer. As always the show ends with passing the baton… the rather fantastic Stephan Bajaio passes the virtual baton to next week’s super awesome guest, Tom Shapiro. What you’ll learn from Stephan Bajaio 00:00 Anton Shulke and Jason Barnard00:10 the Situation for Anton in Kyiv04:40 Real Ways You Can Help With Ukraine as a Foreigner05:15 Stephan Bajaio and Jason Barnard08:59 Stephan Bajaio’s Brand SERP09:34 Why a Particular Video Appears in the SERPs11:24 Entity Authority14:22 Demand in the SERP (Queries) as a Proxy to Egotistical SEO Approach15:47 Understanding the Way People Search Means Understanding Their Demand15:56 Nobody Lies to Their Search Bars16:44 Supply in the SERPs18:20 SERP: Branding Opportunity20:40 Spy Search Presence Intelligence Concept22:05 Communication Silo28:01 Products have Brand SERPs32:37 Supply Creates its Own Demand36:09 Passing the Baton: Stephan Bajaio to Tom Shapiro This episode was recorded live on video March 1st 2022 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now &gt;&gt;

Supply & Demand of the SERPS (Stephan Bajaio and Jason Barnard)

My guest on this episode of Suds &amp; Search is Sephan Bajaio. Stephan is the Chief Evangelist and Co-founder of Conductor, a search and content intelligence platform that helps marketers create and optimize content to improve visibility online. Stephan has a well-earned reputation for being one of the really good guys in our industry. He is an in-demand speaker, podcaster, and SEO expert. He co-hosts the extremely impressive podcast Search of Tap and the equally impressive webcast Search from Home. His company, Conductor, puts on the C3 conference and the annual Searchie Awards. Stephan has a gift for identifying problems. He has an innate sense of when things aren’t working right. I’m going to start our conversation asking him about some of those problems and how SEOs might begin to solve them.   One problem he’s noticed is a lack of access to decision-makers. Simply put, SEOs don’t have a seat at the table where decisions are made. Stephan notes that SEOs often have access to data that can help every facet of an organization but for some reason, they remain several degrees removed from the c-suite. He’ll explain how SEOs can evangelize for their data.   We’ll also have a frank conversation about problems with the SEO industry. Stephan is fond of the phrase, “If you’re not helping people you’re just selling stuff.” There’s even a t-shirt. I love that phrase and Stephan’s laser-focus on value. We’re going to spend some time talking about the responsibility SEOs have to use the data at our fingertips to create value.Grab a beverage and join me for a conversation with the extremely interesting Stephan Bajaio. , We’ll talk about where SEO belongs inside of a large organization, how SEOs can add value to virtually every facet of a company, and I’m going to ask him what a Chief Evangelist does.   Listen to Suds &amp; Search Podcasts:Google Podcast:https://podcasts.google.com/feed/aHR0cHM6Ly9teXNvdW5kd2lzZS5jb20vcnNzLzE1OTUzNTQ3MjgwNTZzApple Podcast:https://podcasts.apple.com/us/podcast/suds-search-interviews-todays-search-marketing-experts/id1526688363Spotify Podcast:https://open.spotify.com/show/5ALxRpeDgIvg63bK6eoUTeSearchLab1801 W Belle PlaineSuite 107Chicago, IL 60613(312) 256-1574Catch SearchLab on these platforms:https://www.linkedin.com/company/searchlabdigital/ https://www.facebook.com/SearchLabDigital https://twitter.com/SearchLabAgency https://www.youtube.com/channel/UC3kf-yP3bwhI6YvFFeKfegASuds and Search Video Serieshttps://www.youtube.com/playlist?list=PLqSrUsIw8Jit8A6IwPpFw7IPKuuyGF0IiLocal Search Tuesdays Video Serieshttps://www.youtube.com/playlist?list=PLqSrUsIw8JiuxY0eDWZr7Us_WgNNP-GDnSubscribe to Suds &amp; Search | Interviews With Today's Search Marketing Experts on Soundwise

My guest on this episode of Suds &amp; Search is Sephan Bajaio. Stephan is the Chief Evangelist and Co-founder of Conductor, a search and content intelligence platform that helps marketers create and optimize content to improve visibility online. Stephan has a well-earned reputation for being one of the really good guys in our industry. He is an in-demand speaker, podcaster, and SEO expert. He co-hosts the extremely impressive podcast Search of Tap and the equally impressive webcast Search from Home. His company, Conductor, puts on the C3 conference and the annual Searchie Awards. Stephan has a gift for identifying problems. He has an innate sense of when things aren’t working right. I’m going to start our conversation asking him about some of those problems and how SEOs might begin to solve them. One problem he’s noticed is a lack of access to decision-makers. Simply put, SEOs don’t have a seat at the table where decisions are made. Stephan notes that SEOs often have access to data that can help every facet of an organization but for some reason, they remain several degrees removed from the c-suite. He’ll explain how SEOs can evangelize for their data. We’ll also have a frank conversation about problems with the SEO industry. Stephan is fond of the phrase, “If you’re not helping people you’re just selling stuff.” There’s even a t-shirt. I love that phrase and Stephan’s laser-focus on value. We’re going to spend some time talking about the responsibility SEOs have to use the data at our fingertips to create value. Grab a beverage and join me for a conversation with the extremely interesting Stephan Bajaio. , We’ll talk about where SEO belongs inside of a large organization, how SEOs can add value to virtually every facet of a company, and I’m going to ask him what a Chief Evangelist does. Listen to Suds &amp; Search Podcasts: Google Podcast: <a href="https://podcasts.google.com/feed/aHR0cHM6Ly9teXNvdW5kd2lzZS5jb20vcnNzLzE1OTUzNTQ3MjgwNTZz" rel="nofollow" target="_blank">https://podcasts.google.com/feed/aHR0cHM6Ly9teXNvdW5kd2lzZS5jb20vcnNzLzE1OTUzNTQ3MjgwNTZz</a> Apple Podcast: <a href="https://podcasts.apple.com/us/podcast/suds-search-interviews-todays-search-marketing-experts/id1526688363" rel="nofollow" target="_blank">https://podcasts.apple.com/us/podcast/suds-search-interviews-todays-search-marketing-experts/id1526688363</a> Spotify Podcast: <a href="https://open.spotify.com/show/5ALxRpeDgIvg63bK6eoUTe" rel="nofollow" target="_blank">https://open.spotify.com/show/5ALxRpeDgIvg63bK6eoUTe</a> SearchLab 1801 W Belle Plaine Suite 107 Chicago, IL 60613 (312) 256-1574 Catch SearchLab on these platforms: <a href="https://www.linkedin.com/company/searchlabdigital/" rel="nofollow" target="_blank">https://www.linkedin.com/company/searchlabdigital/</a> <a href="https://www.facebook.com/SearchLabDigital" rel="nofollow" target="_blank">https://www.facebook.com/SearchLabDigital</a> <a href="https://twitter.com/SearchLabAgency" rel="nofollow" target="_blank">https://twitter.com/SearchLabAgency</a> <a href="https://www.youtube.com/channel/UC3kf-yP3bwhI6YvFFeKfegA" rel="nofollow" target="_blank">https://www.youtube.com/channel/UC3kf-yP3bwhI6YvFFeKfegA</a> Suds and Search Video Series <a href="https://www.youtube.com/playlist?list=PLqSrUsIw8Jit8A6IwPpFw7IPKuuyGF0Ii" rel="nofollow" target="_blank">https://www.youtube.com/playlist?list=PLqSrUsIw8Jit8A6IwPpFw7IPKuuyGF0Ii</a> Local Search Tuesdays Video Series <a href="https://www.youtube.com/playlist?list=PLqSrUsIw8JiuxY0eDWZr7Us_WgNNP-GDn" rel="nofollow" target="_blank">https://www.youtube.com/playlist?list=PLqSrUsIw8JiuxY0eDWZr7Us_WgNNP-GDn</a>Subscribe to <a href="https://mysoundwise.com/soundcasts/1595354728056s" rel="nofollow" target="_blank">Suds &amp; Search | Interviews With Today's Search Marketing Experts</a> on <a href="https://mysoundwise.com/soundcasts/1595354728056s" rel="nofollow" target="_blank">Soundwise</a>

🍺🔍  Suds and Search 45 | Stephan Bajaio, Chief Evangelist and Co-founder of Conductor

In this episode, Tim talks with Stephan Bajaio from Conductor about bringing growth and value into the culture of the workplace.

In this episode, Tim talks with Stephan Bajaio from Conductor about bringing growth and value into the culture of the workplace.