Howard Kosky's guest appearances

Howard Kosky

Through the Line with Andy Bargery

PRmoment Podcast

PRCA's PRcast

The Leaders Council Podcast

Tamara Littleton

Tony Langham

Nicky Regazzoni

Francis Ingham

Martin Lawrence

Jill Thomas

Ben Miller

Richard Davies

Adam Hill

Mike Williams

Andrew Walker

Kyle Davies

James Dean

Tim Butler

Shalom Lloyd

OwlTail

Howard Kosky is the CEO and founder of markettiers4dc Group of Companies, an independent broadcast PR/marketing agency first established in 1994.

Howard Kosky is the CEO and founder of markettiers4dc Group of Companies, an independent broadcast PR/marketing agency first established in 1994.

In Conversation: Howard Kosky 

Podcasting has been enjoying a renaissance in the last few years. There's been an explosion in the number of new shows - some good and some bad. It's easy for marketers to think podcasting is a low-cost media, but in reality, a good podcast takes time, effort, skill and budget too. It might be better for some marketers to treat podcasts as an advertising medium rather than try and become a radio on demand production machine. In this show, I talk with Howard Kosky, CEO and Founder of 4DC, a strategic podcasting consultancy based in London. Howard and I explore what makes a good podcast from a production point of view, but also how brands should approach this medium. It's not as easy as putting six shows together and expecting to get listeners - if you build it, they might not come and probably won't unless you spend enough resource on the project. Listen and enjoy. Howard shares a ton of great thinking and ideas for podcasters and marketers. Whether you're producing a show or are a brand wanting to explore this channel, there's something in here for you. Howard is a real expert in this space.  To contact Howard:Howard 'at' 4dc.co.uk https://www.linkedin.com/in/howard-kosky/

Podcasting has been enjoying a renaissance in the last few years. There's been an explosion in the number of new shows - some good and some bad. It's easy for marketers to think podcasting is a low-cost media, but in reality, a good podcast takes time, effort, skill and budget too. It might be better for some marketers to treat podcasts as an advertising medium rather than try and become a radio on demand production machine. In this show, I talk with Howard Kosky, CEO and Founder of 4DC, a strategic podcasting consultancy based in London. Howard and I explore what makes a good podcast from a production point of view, but also how brands should approach this medium. It's not as easy as putting six shows together and expecting to get listeners - if you build it, they might not come and probably won't unless you spend enough resource on the project. Listen and enjoy. Howard shares a ton of great thinking and ideas for podcasters and marketers. Whether you're producing a show or are a brand wanting to explore this channel, there's something in here for you. Howard is a real expert in this space. To contact Howard: Howard 'at' <a href="http://4dc.co.uk" rel="nofollow" target="_blank">4dc.co.uk</a> <a href="https://www.linkedin.com/in/howard-kosky/" rel="nofollow" target="_blank">https://www.linkedin.com/in/howard-kosky/</a>

Building Brands through Podcasts with Howard Kosky

In our second podcast, we sat down with Howard Kosky, CEO &amp; Founder, markettiers4dc Group of Companies, to talk all things broadcast, and the impact of the Cairncross Review.  Reserve your place at our upcoming half-day Health Conference by clicking here.  PRcast is brought to listeners in association with markettiers, the leading broadcast specialist consultancy based in London, Manchester, and Dubai.

In our second podcast, we sat down with Howard Kosky, CEO &amp; Founder, markettiers4dc Group of Companies, to talk all things broadcast, and the impact of the Cairncross Review.  Reserve your place at our upcoming half-day Health Conference by <a href="https://www.prca.org.uk/event/3137/prca-health-conference%3A-better-communication%2C-better-engagement%2C-better-health" rel="noopener nofollow" target="_blank">clicking here</a>.  PRcast is brought to listeners in association with <a href="http://markettiers.com/" rel="nofollow" target="_blank">markettiers</a>, the leading broadcast specialist consultancy based in London, Manchester, and Dubai.

PRCA PRcast - Episode 2 - Howard Kosky

In a special PRmoment podcast I talk to Howard Kosky, CEO of 4DC, the recently launched podcast consultancy.   In a wide-ranging conversation about podcasts, here is a summary of what Howard and I discussed:   Why the rise in podcast popularity is linked to the continued popularity of radio 0.50 minsWhether the rise of podcasting is linked to consumers getting screen fatigue 1.42 minsThe trend of narrowcasting 2.20 minsThat 11% of UK adults listen to a podcast each week, average hours listening is just over 3.5 hours each week 3.15 minsHow the use of podcast in the UK has increased from 3.2 million adults to 5.9 million adults a week according to Ofcom's figures 3.45 minsWhat does a podcast need to be successful? 5.55 minsWhat are the opportunities for brands within podcasting as a channel 7.44 minsWhy it’s important not to underestimate the amount of production required to launch a podcast 8.35 minsShould brands appear on their own podcasts, or partner on another podcast? 10.25 minsHoward gives an insight into the “in play” opportunities in the US podcast market 11.40 minsWhy brands must be brave and committed to successfully launch a podcast 12.10 minsWhy poorly produced podcasts can negatively affect your brand 13.25 minsWhat type of brands should and should not produce podcasts 14 minsHow 49% of under 35 years olds in the UK listen to podcasts 14.25 minsHow the ease of access to podcasts has been an important part of their growth 15.20 minsWhy promotion of a podcast is the critical element of podcast production 16.10 mins and 19.08 minsThe average listenership of podcasts in the UK is 3.5 hours a week, radio is at about 22 hours a week (UK adult average) 17.05 minsThe average dwell time on a podcast is over 20 mins 17.25 minsHow consumers are interacting with podcasts as a channel 18 minsHoward tells us about his favourite podcasts 21.04 minsWhy brands normally require a lifestyle content strategy, not a product content strategy, for podcasts 24.50 mins and 28.05 minsHow consumers search for podcasts 22.15 mins and 29.38 minsWhich brands should not produce a podcast 26.30 minsHow podcast charts influence a consumer’s choice of podcasts 30.35 minsWhy how many downloads a podcast has is often a false metric 32 mins How brands can grow their podcast listenership 33.20 minsWhy many of the best podcasts include comedy 33.40 minsHow far brands are able to push podcast content depending on their tone of voice 36.15 minsWhy the PR sector needs to be careful about how they produce podcasts 39 minsWhether brands can experiment with podcasting as a channel, or whether they need to go all in 41.40 mins  

In a special PRmoment podcast I talk to Howard Kosky, CEO of 4DC, the recently launched podcast consultancy.   In a wide-ranging conversation about podcasts, here is a summary of what Howard and I discussed:   <ul><li>Why the rise in podcast popularity is linked to the continued popularity of radio 0.50 mins</li><li>Whether the rise of podcasting is linked to consumers getting screen fatigue 1.42 mins</li><li>The trend of narrowcasting 2.20 mins</li><li>That 11% of UK adults listen to a podcast each week, average hours listening is just over 3.5 hours each week 3.15 mins</li><li>How the use of podcast in the UK has increased from 3.2 million adults to 5.9 million adults a week according to Ofcom's figures 3.45 mins</li><li>What does a podcast need to be successful? 5.55 mins</li><li>What are the opportunities for brands within podcasting as a channel 7.44 mins</li><li>Why it’s important not to underestimate the amount of production required to launch a podcast 8.35 mins</li><li>Should brands appear on their own podcasts, or partner on another podcast? 10.25 mins</li><li>Howard gives an insight into the “in play” opportunities in the US podcast market 11.40 mins</li><li>Why brands must be brave and committed to successfully launch a podcast 12.10 mins</li><li>Why poorly produced podcasts can negatively affect your brand 13.25 mins</li><li>What type of brands should and should not produce podcasts 14 mins</li><li>How 49% of under 35 years olds in the UK listen to podcasts 14.25 mins</li><li>How the ease of access to podcasts has been an important part of their growth 15.20 mins</li><li>Why promotion of a podcast is the critical element of podcast production 16.10 mins and 19.08 mins</li><li>The average listenership of podcasts in the UK is 3.5 hours a week, radio is at about 22 hours a week (UK adult average) 17.05 mins</li><li>The average dwell time on a podcast is over 20 mins 17.25 mins</li><li>How consumers are interacting with podcasts as a channel 18 mins</li><li>Howard tells us about his favourite podcasts 21.04 mins</li><li>Why brands normally require a lifestyle content strategy, not a product content strategy, for podcasts 24.50 mins and 28.05 mins</li><li>How consumers search for podcasts 22.15 mins and 29.38 mins</li><li>Which brands should not produce a podcast 26.30 mins</li><li>How podcast charts influence a consumer’s choice of podcasts 30.35 mins</li><li>Why how many downloads a podcast has is often a false metric 32 mins </li><li>How brands can grow their podcast listenership 33.20 mins</li><li>Why many of the best podcasts include comedy 33.40 mins</li><li>How far brands are able to push podcast content depending on their tone of voice 36.15 mins</li><li>Why the PR sector needs to be careful about how they produce podcasts 39 mins</li><li>Whether brands can experiment with podcasting as a channel, or whether they need to go all in 41.40 mins  </li></ul>