Martina Lauchengco
9 Podcast Episodes
Loved, with Martina Lauchengco
Loved, with Martina Lauchengco
This episode is the first in a series on product marketing. In my opinion, this is one of the toughest roles someone can... Read more
2 Jan 2023
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45mins
013 Martina Lauchengco Product marketers are made not born (well, of course they’re born)
013 Martina Lauchengco Product marketers are made not born (well, of course they’re born)
In this episode, I talk to Martina Lauchengco, author of “Loved: How to Rethink Marketing for Tech Products.” Martina is... Read more
22 Nov 2022
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Getting Customers to LOVE your Product with Great Product Marketing (with Martina Lauchengco, author ”Loved”)
Getting Customers to LOVE your Product with Great Product Marketing (with Martina Lauchengco, author ”Loved”)
About the EpisodeAn interview with Martina Lauchengco. Martina is a product marketing guru who once worked on MS Office ... Read more
10 Jul 2022
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42mins
Product Marketing’s Essential Purpose with Martina Lauchengco, Author of LOVED
Product Marketing’s Essential Purpose with Martina Lauchengco, Author of LOVED
In today’s world, building a great product isn’t enough. You have to master your go-to-market strategy by telling a stor... Read more
14 Jun 2022
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37mins
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Kevin Hart
Terry Crews
Mike Tyson
115: Strategic Marketing of Tech Products (ft. Martina Lauchengco)
115: Strategic Marketing of Tech Products (ft. Martina Lauchengco)
Building a great product is only half the battle. Strong product marketing helps direct how the product gets to market a... Read more
31 May 2022
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45mins
From Functional to Strategic with Martina Lauchengco
From Functional to Strategic with Martina Lauchengco
If you are a functional or technical specialist who is wondering what it takes to get promoted to the next level, this i... Read more
20 May 2022
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54mins
Martina Lauchengco: LOVED, Lessons, Modern Marketing Leadership | Turn the Lens #20
Martina Lauchengco: LOVED, Lessons, Modern Marketing Leadership | Turn the Lens #20
Martina Lauchengco is a fantastic B2B tech marketer, who learned from some of the brightest in the business, on a few of... Read more
11 May 2022
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50mins
#44 The power of great product marketing - with Martina Lauchengco, Partner @Silicon Valley Group
#44 The power of great product marketing - with Martina Lauchengco, Partner @Silicon Valley Group
Martina Lauchengco started her career in product management for Microsoft Office and has worked in and taught product an... Read more
15 Apr 2021
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45mins
P506 - Good to Great Product Marketing: The Four Essentials That Get You There, with Martina Lauchengco, Partner at Costanoa Ventures and Silicon Valley Product Group
P506 - Good to Great Product Marketing: The Four Essentials That Get You There, with Martina Lauchengco, Partner at Costanoa Ventures and Silicon Valley Product Group
Martina Lauchengco is a Partner at venture capital firm Costanoa Ventures, and also a Partner at Silicon Valley Product ... Read more
25 Nov 2020
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29mins
