Shweta Mani's guest appearances

Shweta Mani

PODCAST FROM IIMA

IIM V PODCAST

Anindya Ghose

Sandeep Nailwal

Will Mitchell

Rama Bijapurkar

Vishal Gupta

Chris Forman

Marco Iansiti

Karim Lakhani

Manish Shah

Anurag Agarwal

Amy Bernstein

Satish Deodhar

David Mulford

Sunetra Gupta

Elizabeth Cobbs

OwlTail

In the episode, Ms. Shweta Mani elaborates how storytelling is very different from routine communications and business communications. There are four various components of narrating a story that sets it apart from other forms of communication. One of them is the simplicity that storytelling provides and hence successfully garners more audience compared to other communication types. Ms. Shweta also talks about how individuals and businesses can use different narratives to their benefit. A strategic narrative allows the businesses to study the consumer journey from a different perspective and then use it to create a connection with potential consumers.

<p>In the episode, Ms. Shweta Mani elaborates how storytelling is very different from routine communications and business communications. There are four various components of narrating a story that sets it apart from other forms of communication. One of them is the simplicity that storytelling provides and hence successfully garners more audience compared to other communication types.</p> <p>Ms. Shweta also talks about how individuals and businesses can use different narratives to their benefit. A strategic narrative allows the businesses to study the consumer journey from a different perspective and then use it to create a connection with potential consumers.</p>

Episode 22 | Shweta Mani 

#IIMA Women Alumni Special Interest Group in conversation with Shweta Mani (PGP 1999), Founder, BuildMyStory.

In conversation with: Shweta Mani (PGP 1999)