Melvin Roberson's guest appearances

Melvin Roberson

Fort Worth Food Stories

The Forrager Podcast for Cottage Food Businesses

BTX BizCast

The Bamgboshe Happy Hour

Elon Musk

Tom Hanks

Kevin Hart

Keller Williams

Howard Stern

Jennifer Lopez

Elizabeth Scott

Jack Parsons

Pete Davidson

Serena Williams

Juan Rodriguez

Eric Sorensen

Jack Del Rio

James Patterson

Ben Barber

OwlTail

Interview with CEO of Dough Boy Donuts Melvin Roberson

Interview with CEO of Dough Boy Donuts Melvin Roberson

Interview with Melvin Roberson CEO of Dough Boy Donuts

In this episode of the BTX BizCast, Melvin Roberson, owner of Dough Boy Donuts, sits down with Alex Philips to discuss how he got his start in the baking business and his excitement about their grand opening at The Standard at Chisenhall later this month on May 28.

Melvin Roberson - Owner, Dough Boy Donuts

These days, Dough Boy Donuts is a popular gourmet donut shop that is bustling with customers and employees, but it all started from very humble beginnings. In 2014, Melvin Roberson used Texas’ cottage food law to start his donut business from his home kitchen. A year later, he expanded to a food truck, and eventually, to a brick-and-mortar location in Fort Worth, TX (now relocated to Burleson, TX). Melvin has faced plenty of obstacles along the way, including negative customers, family feuds, and a failed Kickstarter campaign. But through perseverance, sacrifice, and plenty of hard work, he has built a loyal customer base that keeps coming back for one of his unique signature donuts, like the Sriracha Maple Bacon or The Last Call. Melvin has a tremendous amount of experience in the food industry… before building a successful food business through three different stages (from home, food truck, storefront), he held just about every food service position available, ultimately managing hundreds of employees as the kitchen manager at a popular steakhouse. What You’ll Learn Why Melvin chose to start a gourmet donut shop, despite having no prior experience making donutsHow the “Dough Boy Difference” sets Melvin’s donut business apart from the restWhy his Kickstarter campaign failed, and what he would do differently if trying it againHow to persist and overcome the obstacles and challenges that inevitably ariseWhat Melvin has had to sacrifice to get to where he is todayWhy Melvin considered giving up “every other week”The logistics of starting a food truckWhether you should start a food truck before opening a brick-and-mortar storefrontWhy Melvin kept his day job while starting his donut business on the sidePricing based on total customer experience, rather than just the final productThe importance of having food industry experience before starting a food businessDifferent marketing approaches for a cottage food business vs a food truck vs a storefrontHow to use your website to build a personal connection with your customers Resources Dough Boy Donuts Website Facebook Page / Instagram Feed Failed Kickstarter Campaign Texas Cottage Food Law Get full show notes and transcript here: https://forrager.com/podcast/21

These days, Dough Boy Donuts is a popular gourmet donut shop that is bustling with customers and employees, but it all started from very humble beginnings. In 2014, Melvin Roberson used Texas’ cottage food law to start his donut business from his home kitchen. A year later, he expanded to a food truck, and eventually, to a brick-and-mortar location in Fort Worth, TX (now relocated to Burleson, TX). Melvin has faced plenty of obstacles along the way, including negative customers, family feuds, and a failed Kickstarter campaign. But through perseverance, sacrifice, and plenty of hard work, he has built a loyal customer base that keeps coming back for one of his unique signature donuts, like the Sriracha Maple Bacon or The Last Call. Melvin has a tremendous amount of experience in the food industry… before building a successful food business through three different stages (from home, food truck, storefront), he held just about every food service position available, ultimately managing hundreds of employees as the kitchen manager at a popular steakhouse. <h2>What You’ll Learn</h2> <ul><li>Why Melvin chose to start a gourmet donut shop, despite having no prior experience making donuts</li><li>How the “Dough Boy Difference” sets Melvin’s donut business apart from the rest</li><li>Why his Kickstarter campaign failed, and what he would do differently if trying it again</li><li>How to persist and overcome the obstacles and challenges that inevitably arise</li><li>What Melvin has had to sacrifice to get to where he is today</li><li>Why Melvin considered giving up “every other week”</li><li>The logistics of starting a food truck</li><li>Whether you should start a food truck before opening a brick-and-mortar storefront</li><li>Why Melvin kept his day job while starting his donut business on the side</li><li>Pricing based on total customer experience, rather than just the final product</li><li>The importance of having food industry experience before starting a food business</li><li>Different marketing approaches for a cottage food business vs a food truck vs a storefront</li><li>How to use your website to build a personal connection with your customers</li></ul> <h2>Resources</h2> <a href="https://www.doughboydonuts.net/" rel="noreferrer noopener nofollow" target="_blank">Dough Boy Donuts Website</a> <a href="https://www.facebook.com/DoughBoyDonutsDFW" rel="noreferrer noopener nofollow" target="_blank">Facebook Page</a> / <a href="https://www.instagram.com/doughboydonuts/" rel="noreferrer noopener nofollow" target="_blank">Instagram Feed</a> <a href="https://www.kickstarter.com/projects/371608386/dough-boy-donuts" rel="noreferrer noopener nofollow" target="_blank">Failed Kickstarter Campaign</a> <a href="https://forrager.com/law/texas/" rel="noreferrer noopener nofollow" target="_blank">Texas Cottage Food Law</a> Get full show notes and transcript here: <a href="https://forrager.com/podcast/21" rel="nofollow" target="_blank">https://forrager.com/podcast/21</a>

From Failed Kickstarter to Successful Storefront with Melvin Roberson

On this week's episode, Melvin Roberson (Dough Boy Donuts) joins the podcast to talk about his start with the food truck, moving to a brick-and-mortar location, and being given a great honor by Fort Worth Magazine."Punch on the TV" performed by Bruno Freitas on www.hooksounds.com.Check out our website: www.fwfoodstories.com/For more information about The Culinary School of Fort Worth's programs, visit: www.csftw.edu/

On this week's episode, Melvin Roberson (Dough Boy Donuts) joins the podcast to talk about his start with the food truck, moving to a brick-and-mortar location, and being given a great honor by Fort Worth Magazine. "Punch on the TV" performed by Bruno Freitas on <a href="http://www.hooksounds.com" rel="nofollow" target="_blank">www.hooksounds.com</a>. Check out our website: <a href="http://www.fwfoodstories.com/" rel="nofollow" target="_blank">www.fwfoodstories.com/</a> For more information about The Culinary School of Fort Worth's programs, visit: <a href="http://www.csftw.edu/" rel="nofollow" target="_blank">www.csftw.edu/</a>