Mark Mastrov's guest appearances

Mark Mastrov

Mind Pump: Raw Fitness Truth

Heroes in Business

Escape Your Limits

The Corp

Thirty Minute Mentors

All Things Fitness and Wellness

Tony Horton

Frank Zane

Terrell Davis

Patti Stanger

Gary Michelson

Kara Goldin

Keith Ferrazzi

Jillian Michaels

Jim Meskimen

Rich Karlgaard

Brian Scudamore

Mike McDerment

LeBron James

Justin Weatherill

Bill Clinton

OwlTail

Hit it hard, train like a MMA warrior. Mark Mastrov Founder 24-hour Fitness, CoOwner Sacramento Kings NBA, Founder CEO UFC Gym is interviewed by David Cogan, founder of Eliances entrepreneur community and famous celebrity host Eliances Heroes Radio Show broadcast on am fm, internet radio and online syndication.

Mark Mastrov Founder 24-hour Fitness, CoOwner Sacramento Kings NBA, Founder CEO UFC Gym

A pioneer in the fitness industry, Mark Mastrov is the founder of 24 Hour Fitness, which he sold for more than $1.6 billion, and UFC Gym, which he runs today. Mark joins Adam to share his journey building two highly successful fitness companies and the best lessons he has learned along the way. Mark and Adam discuss success, failure, leadership, entrepreneurship, health, fitness, and more.

A pioneer in the fitness industry, Mark Mastrov is the founder of 24 Hour Fitness, which he sold for more than $1.6 billion, and UFC Gym, which he runs today. Mark joins Adam to share his journey building two highly successful fitness companies and the best lessons he has learned along the way. Mark and Adam discuss success, failure, leadership, entrepreneurship, health, fitness, and more.

Episode 36: 24 Hour Fitness Founder Mark Mastrov

Mark Mastrov has done it all in fitness and beyond. Building an empire, including one of the biggest chains in the world, his involvement in brands and markets such as 24 Hour Fitness, UFC GYM, Crunch, NFL associated training centres, NBA ownership, eSports and countless others prove his model for success works and his work ethic cannot be beaten. Humble but determined, Mark Mastrov has written the manual on making money in the fitness business. With simple systems for personal training, operations, sales and management, he’s backed his teams around the world to grow careers and profit margins time and time again. There’s no better to talk to for episode 100 of the Escape Your Limits podcast! Watch the full episode on YouTube   Mark was told that he’d need to keep his knee in shape for his whole life after an injury in college. He started working at a small gym in return for free membership and soon fell in love with the business. An opportunity arose to invest in the gym with money he borrowed from his grandmother, which was the catalyst to building a career that would change the world of fitness forever. Following the development of programming software to manage gyms, Mark split the business to give the software side to his partner while he kept the acquired gyms and continued on a path of innovation. This saw him start creating new experiences for anyone that wanted to work out or work professionally in fitness. He has since gone on to build some of the biggest brands and cultivate the careers of countless fitpros around the world. With endless successes under his belt, this episode of Escape Your Limits delves into his past, the current state of fitness and what we can expect for the future.   Mark Mastrov is a pioneer of revolution and one of the greatest minds in business. Building one of the biggest fitness chains in the world servicing 3.5 million members and selling it for a record 1.6 billion dollars, he inspired culture as the foundation of a fitness empire that’s touched every corner of the industry. Launching more careers and developing more entrepreneurs in fitness around the world than anyone else, his name has come up on this podcast time and time again from guests attributing success to his influence. The man behind 24 Hour Fitness, UFC GYM, Crunch, NFL associated training centres, NBA ownership, eSports expansion and countless other entrepreneurial journeys that have grown ahead of the curve, please celebrate the 100th episode with us, welcoming the Godfather of Fitness, Mark Mastrov, to the Escape Your Limits podcast.   Episode highlights -    How taking advantage of opportunities that may have not originally been of interest can lead to creating a legacy founded on an ingrained ability to succeed. The development of software and first mag stripe sign in functionality that told operators whether members owed money or were up to date on payments before being allowed to enter the gym. The importance of business models and how the turning point of reoccurring revenue helped build the business into profitable progression and new credit line potential. Why collaboration is key and helping each other out can only improve the industry as a whole, even if it’s through talking to competitors. Success is all about execution. The importance of being able to give up control when you grow a business. You need to trust your staff and allow them to do the job, because you can’t do it all. How sales processes play such an important part in the consistency of service, and how Mark Mastrov developed these managerial programmes in the days where they hadn’t previously existed. Why Mark Mastrov chose to shelter his team from distractions and external issues such as legal complications, so that they can concentrate on their roles in providing the best experience for members and customers. The philosophy that a business is an upside down pyramid. Mark believes that he works for his employees, and it’s not the other way around. What the future of the fitness industry looks like for low cost, mid-market, high end, boutiques and franchise opportunities and ventures. What challenges come with international expansion, whether language differences and messages lost in translation, or political differences that arise from trying to promote teamwork between particular countries, and how to ‘crack the code’ with different markets or cultures. Why you need to decide on and write down your BHAGs – big, hairy, audacious goals – and how they’ll drive you to succeed in anything you do, whether it’s business or personal at any stage of your life.    Join Matthew Januszek in conversation with Mark Mastrov…

Mark Mastrov has done it all in fitness and beyond. Building an empire, including one of the biggest chains in the world, his involvement in brands and markets such as 24 Hour Fitness, UFC GYM, Crunch, NFL associated training centres, NBA ownership, eSports and countless others prove his model for success works and his work ethic cannot be beaten. Humble but determined, Mark Mastrov has written the manual on making money in the fitness business. With simple systems for personal training, operations, sales and management, he’s backed his teams around the world to grow careers and profit margins time and time again. There’s no better to talk to for episode 100 of the Escape Your Limits podcast! Watch the full episode on <a href="https://youtu.be/j8-C0LqoefU" rel="nofollow" target="_blank">YouTube</a> Mark was told that he’d need to keep his knee in shape for his whole life after an injury in college. He started working at a small gym in return for free membership and soon fell in love with the business. An opportunity arose to invest in the gym with money he borrowed from his grandmother, which was the catalyst to building a career that would change the world of fitness forever. Following the development of programming software to manage gyms, Mark split the business to give the software side to his partner while he kept the acquired gyms and continued on a path of innovation. This saw him start creating new experiences for anyone that wanted to work out or work professionally in fitness. He has since gone on to build some of the biggest brands and cultivate the careers of countless fitpros around the world. With endless successes under his belt, this episode of Escape Your Limits delves into his past, the current state of fitness and what we can expect for the future. Mark Mastrov is a pioneer of revolution and one of the greatest minds in business. Building one of the biggest fitness chains in the world servicing 3.5 million members and selling it for a record 1.6 billion dollars, he inspired culture as the foundation of a fitness empire that’s touched every corner of the industry. Launching more careers and developing more entrepreneurs in fitness around the world than anyone else, his name has come up on this podcast time and time again from guests attributing success to his influence. The man behind 24 Hour Fitness, UFC GYM, Crunch, NFL associated training centres, NBA ownership, eSports expansion and countless other entrepreneurial journeys that have grown ahead of the curve, please celebrate the 100th episode with us, welcoming the Godfather of Fitness, Mark Mastrov, to the Escape Your Limits podcast. Episode highlights -   <ul> <li>How taking advantage of opportunities that may have not originally been of interest can lead to creating a legacy founded on an ingrained ability to succeed.</li> <li>The development of software and first mag stripe sign in functionality that told operators whether members owed money or were up to date on payments before being allowed to enter the gym.</li> <li>The importance of business models and how the turning point of reoccurring revenue helped build the business into profitable progression and new credit line potential.</li> <li>Why collaboration is key and helping each other out can only improve the industry as a whole, even if it’s through talking to competitors. Success is all about execution.</li> <li>The importance of being able to give up control when you grow a business. You need to trust your staff and allow them to do the job, because you can’t do it all.</li> <li>How sales processes play such an important part in the consistency of service, and how Mark Mastrov developed these managerial programmes in the days where they hadn’t previously existed.</li> <li>Why Mark Mastrov chose to shelter his team from distractions and external issues such as legal complications, so that they can concentrate on their roles in providing the best experience for members and customers.</li> <li>The philosophy that a business is an upside down pyramid. Mark believes that he works for his employees, and it’s not the other way around.</li> <li>What the future of the fitness industry looks like for low cost, mid-market, high end, boutiques and franchise opportunities and ventures.</li> <li>What challenges come with international expansion, whether language differences and messages lost in translation, or political differences that arise from trying to promote teamwork between particular countries, and how to ‘crack the code’ with different markets or cultures.</li> <li>Why you need to decide on and write down your BHAGs – big, hairy, audacious goals – and how they’ll drive you to succeed in anything you do, whether it’s business or personal at any stage of your life.</li> </ul> Join Matthew Januszek in conversation with Mark Mastrov…

Ep.100 - Mark Mastrov: The man who wrote the manual on making money in fitness.

Mark Mastrov is the former chariman &amp; CEO and founder of 24 hour fitness as well as partial owner of the Sacramento Kings. We talk to Mark about the fitness world, how he created 24 hour fitness, the rapid growth of the company, and the challenges that come with that. 

Mark Mastrov is the former chariman &amp; CEO and founder of 24 hour fitness as well as partial owner of the Sacramento Kings. We talk to Mark about the fitness world, how he created 24 hour fitness, the rapid growth of the company, and the challenges that come with that.

Mark Mastrov is back in the Mind Pump Media studios to speak with Sal, Adam and Justin about his large scale projects in fitness, the NBA and Esports and the business philosophy that has led to his massive success.

 The fallout and response from their first podcast. (4:18) Does he think there will be a time when 24 Hour Fitness reaches back out to him to collaborate again? (6:02) What is the biggest challenge for running a big box gym today vs. 20 years ago? (7:09) Does he believe part of the formula for retaining members is by getting them into a nutrition program within the first 30 days? (9:42) Is a lot of the growth coming from ‘boutique’ gyms? (11:22) Why the key to the game is the referral network. (13:15) What is it that the gyms with the most usage do differently than others? (14:54) How big of a role do the sales or training staff play in terms of the success of the gym? (18:45) What makes him stay away from buying up Orangetheory’s or a region/area? (20:50) Where does he see the most exciting growth right now? (22:34) What does he think about the rise and decline of the US market for CrossFit? (25:12) What is the US doing wrong when it comes to being healthy? (26:42) His take on the rise of Esports and playing into the lack of activity. (29:50) What is his stake in the Esports market? How does he monetize it? Make a profit as an owner? (32:15) His take on ‘court vision’ and fans getting the in-game experience from the comfort of their own home. (36:04) What does it take to give him a business ‘boner’ today? (39:40) What percentages of memberships are being sold online now vs. in person? (43:15) His take on new media vs. old media marketing. (44:30) Does he see any current trends with gym equipment? (46:29) The controversy over a viral ‘alien’ billboard that said “when they come they will eat the fat ones first.” (47:57) What are some of the most successful campaigns that he has run? (51:06) Is there anybody in the fitness/gym industry that he just loved to just fuck with? (55:33) Are there any other CEO’s that impress him by the way they operate? (59:11) What does he think of one stop shop models, like Amazon, that can translate into the fitness industry? (1:04:19) What parallels does he see in building an NBA team vs. a gym one? (1:06:19) How does he focus his energy and mind space? (1:10:17) What does he attribute is leadership skills to? (1:13:56) What were some of his biggest turning points in terms of misses? (1:16:36) Does he have certain guys he calls when he has a problem? (1:18:32) Are there any investment opportunities that have been presented to him that he had a fear of missing out of? (1:20:52) Does he have a ‘checklist in life’ of how much he can support a business opportunity? (1:23:15)  People Mentioned:  Jason Khalipa (@jasonkhalipa)  Instagram Andy Miller (@amiller)  Twitter Alex Rodriguez (@arod)  Instagram Jennifer Lopez (@jlo)  Instagram  Products Mentioned:   March Promotion: MAPS Aesthetic is ½ off!!  Code “BLACK50” at checkout    Mind Pump Episode 842: The Steve Jobs of Fitness- Mark Mastrov Fitplan: Best Fitness Workout and Personal Trainer App 49ers Fit F45 Training: Life Changing Gym &amp; Functional Team Training  Mind Pump Episode 887: The Fastest Growing Sport in the World with NRG Esport Co-Founder Andy Miller  Life expectancy in North America in 2018 | Statistic The Overwatch League NBA 2K League  Future of sports viewing? Steve Ballmer and L.A. Clippers debut new augmented reality NBA experience  Persons of heft protest health club's ad - SFGate Life Time Healthy Way of Life | Join Life Time LA Fitness | Exercise Your Options ® | Gyms and Health Clubs  

Mark Mastrov is back in the Mind Pump Media studios to speak with Sal, Adam and Justin about his large scale projects in fitness, the NBA and Esports and the business philosophy that has led to his massive success. <ul> <li>The fallout and response from their first podcast. (4:18)</li> <li>Does he think there will be a time when 24 Hour Fitness reaches back out to him to collaborate again? (6:02)</li> <li>What is the biggest challenge for running a big box gym today vs. 20 years ago? (7:09)</li> <li>Does he believe part of the formula for retaining members is by getting them into a nutrition program within the first 30 days? (9:42)</li> <li>Is a lot of the growth coming from ‘boutique’ gyms? (11:22)</li> <li>Why the key to the game is the referral network. (13:15)</li> <li>What is it that the gyms with the most usage do differently than others? (14:54)</li> <li>How big of a role do the sales or training staff play in terms of the success of the gym? (18:45)</li> <li>What makes him stay away from buying up Orangetheory’s or a region/area? (20:50)</li> <li>Where does he see the most exciting growth right now? (22:34)</li> <li>What does he think about the rise and decline of the US market for CrossFit? (25:12)</li> <li>What is the US doing wrong when it comes to being healthy? (26:42)</li> <li>His take on the rise of Esports and playing into the lack of activity. (29:50)</li> <li>What is his stake in the Esports market? How does he monetize it? Make a profit as an owner? (32:15)</li> <li>His take on ‘court vision’ and fans getting the in-game experience from the comfort of their own home. (36:04)</li> <li>What does it take to give him a business ‘boner’ today? (39:40)</li> <li>What percentages of memberships are being sold online now vs. in person? (43:15)</li> <li>His take on new media vs. old media marketing. (44:30)</li> <li>Does he see any current trends with gym equipment? (46:29)</li> <li>The controversy over a viral ‘alien’ billboard that said “when they come they will eat the fat ones first.” (47:57)</li> <li>What are some of the most successful campaigns that he has run? (51:06)</li> <li>Is there anybody in the fitness/gym industry that he just loved to just fuck with? (55:33)</li> <li>Are there any other CEO’s that impress him by the way they operate? (59:11)</li> <li>What does he think of one stop shop models, like Amazon, that can translate into the fitness industry? (1:04:19)</li> <li>What parallels does he see in building an NBA team vs. a gym one? (1:06:19)</li> <li>How does he focus his energy and mind space? (1:10:17)</li> <li>What does he attribute is leadership skills to? (1:13:56)</li> <li>What were some of his biggest turning points in terms of misses? (1:16:36)</li> <li>Does he have certain guys he calls when he has a problem? (1:18:32)</li> <li>Are there any investment opportunities that have been presented to him that he had a fear of missing out of? (1:20:52)</li> <li>Does he have a ‘checklist in life’ of how much he can support a business opportunity? (1:23:15)</li> </ul> People Mentioned: <ul> <li>Jason Khalipa <a href="https://www.instagram.com/jasonkhalipa/" rel="nofollow" target="_blank">(@jasonkhalipa)  Instagram</a></li> <li>Andy Miller <a href="https://twitter.com/amiller" rel="nofollow" target="_blank">(@amiller)  Twitter</a></li> <li>Alex Rodriguez <a href="https://www.instagram.com/arod/" rel="nofollow" target="_blank">(@arod)  Instagram</a></li> <li>Jennifer Lopez <a href="https://www.instagram.com/jlo/" rel="nofollow" target="_blank">(@jlo)  Instagram</a></li> </ul> Products Mentioned: <ul> <li><a href="http://www.mapsfitnessproducts.com" rel="nofollow" target="_blank">March Promotion: MAPS Aesthetic is ½ off!!</a> <ul> <li>Code “BLACK50” at checkout</li> </ul> </li> <li><a href="https://www.mindpumpmedia.com/ep-842-The-Steve-Jobs-of-Fitness-%20Mark-Mastrov" rel="nofollow" target="_blank"> Mind Pump Episode 842: The Steve Jobs of Fitness- Mark Mastrov</a></li> <li><a href="https://www.fitplanapp.com/" rel="nofollow" target="_blank">Fitplan: Best Fitness Workout and Personal Trainer App</a></li> <li><a href="https://www.49erfit.com/" rel="nofollow" target="_blank">49ers Fit</a></li> <li><a href="https://f45training.com/" rel="nofollow" target="_blank">F45 Training: Life Changing Gym &amp; Functional Team Training</a></li> <li><a href="https://www.mindpumpmedia.com/ep-887-The-Fastest-Growing-Sport-in-the-World-with-NRG-Esport-Co-Founder-Andy-Miller" rel="nofollow" target="_blank"> Mind Pump Episode 887: The Fastest Growing Sport in the World with NRG Esport Co-Founder Andy Miller</a></li> <li><a href="https://www.statista.com/statistics/274513/life-expectancy-in-north-america/" rel="nofollow" target="_blank"> Life expectancy in North America in 2018 | Statistic</a></li> <li><a href="https://overwatchleague.com/en-us/" rel="nofollow" target="_blank">The Overwatch League</a></li> <li><a href="https://2kleague.nba.com/" rel="nofollow" target="_blank">NBA 2K League</a></li> <li><a href="https://www.geekwire.com/2018/future-sports-viewing-steve-ballmers-l-clippers-debut-new-augmented-reality-nba-experience/" rel="nofollow" target="_blank"> Future of sports viewing? Steve Ballmer and L.A. Clippers debut new augmented reality NBA experience</a></li> <li><a href="https://www.sfgate.com/news/article/Persons-of-heft-protest-health-club-s-ad-3305257.php" rel="nofollow" target="_blank"> Persons of heft protest health club's ad - SFGate</a></li> <li><a href="https://www.lifetime.life/" rel="nofollow" target="_blank">Life Time Healthy Way of Life | Join Life Time</a></li> <li><a href="https://www.lafitness.com/Pages/Default.aspx" rel="nofollow" target="_blank">LA Fitness | Exercise Your Options ® | Gyms and Health Clubs</a></li> </ul>

985: Mark Mastrov- Fitness Industry Empire Builder, NBA Owner & Original Mind Pump Mentor

In this episode, Sal, Adam &amp; Justin speak with 24 Hour Fitness founder and the man behind UFC, Hardcandy and a multitude of other successful gyms... Mark Mastrov. This is a very fun episode as the boys worked for Mark at the beginning of their fitness careers and have a high level of respect and admiration for him. Mark shares how he got his start and built 24 Hour Fitness into a $1billion+ empire as well as other fascinating stories, many of which he has never shared anyplace else. Enjoy!  Creating rock stars from the ground up. (9:05) How did he figure out how to turn gyms into a successful business model? (10:07) When did EFT come into effect? How important is it NOW to be successful? (14:35) What was the scaling process like? (18:55) When did the partnership with Nautilus begin? The story of how 24 got their name. (20:35) What were the growing pains like scaling from 1 gym to multiple? (22:30) From a verbal agreement, to dropping bombs. How did the merger happen between 24 Nautilus and Ray Wilson Family Fitness? (24:13) What is it like to merge company cultures? (27:50) Walking billboards. How did he have the foresight to create the personal training model? (30:45) How his mantra “If everyone is doing well, I’m doing well” was the key to his success. (33:00) Sal reflects on his first meeting with Mark. (35:00) The Steve Jobs of Fitness. How he developed the culture through his leadership and created the saying “bleed purple” with his employees. (37:20) The transition from his reign to the Carl Liebert era. (40:15) What is his take on the Costco Model? The importance of price point and is having the cheapest membership the best way to go. (51:00) His take on CrossFit and comparison to Curves. (54:00) Why you always keep your enemies close. The TRUE STORY on his exit from 24 Hour Fitness. (55:20) The importance of leadership and culture to create customers for life. (1:02:00) How satisfying is it to be competing with 24 Hour Fitness now? (1:04:40) What is the strategy now behind his umbrella of fitness gyms? (1:06:43) What drives him to continue to grow and expand? (1:12:43) What are the strongest bonds/relationships that have had the biggest impact on his career? (1:16:05) Where does he see the biggest growth opportunities now? (1:18:25) His take on nutrition and its impact on his life. (1:21:00) What is his take on social media as a marketing platform? (1:23:45) Mark Mastrov, Owner of Sacramento Kings. (1:28:25)  People Mentioned:  Gene Heckerman (@SGPGene)  Twitter Carl Liebert (@c3hoosier)  Twitter Cristiano Ronaldo (@Cristiano)  Twitter Lorenzo Fertitta (@lorenzofertitta)  Twitter  Related Links/Products Mentioned:  CheckFree Corporation Big Tex Gym: Train Like You Mean It Crunch Fitness | No Judgments  Crunch Partners with Cristiano Ronaldo to Open Gyms in Spain  UFC Gym's Mark Mastrov says new training centers target "blue-collar" types Peloton ® How Not to Die: Discover the Foods Scientifically Proven to Prevent and Reverse Disease - Book by Gene Stone and Michael Greger Generosity Water: pH10 Alkaline Water IGen: Why Today's Super-Connected Kids Are Growing Up Less Rebellious, More Tolerant, Less Happy--and Completely Unprepared for Adulthood--and What That Means for the Rest of Us - Book by Jean Twenge  Mark Mastrov Discusses New Ownership of NBA's Kings  Would you like to be coached by Sal, Adam &amp; Justin? You can get 30 days of virtual coaching from them for FREE at www.mindpumpmedia.com. Get our newest program, MAPS Split, an expertly programmed and phased muscle building and sculpting program designed to get your body stage ready. This is an advanced program and is not recommended for beginners. Get it at www.mapssplit.com! Get MAPS Prime, MAPS Anywhere, MAPS Anabolic, MAPS Performance, MAPS Aesthetic, the Butt Builder Blueprint, the Sexy Athlete Mod AND KB4A (The MAPS Super Bundle) packaged together at a substantial DISCOUNT at www.mindpumpmedia.com. Make EVERY workout better with MAPS Prime, the only pre-workout you need… it is now available at mindpumpmedia.com Also check out Thrive Market www.thrivemarket.com/mindpump! Thrive Market makes purchasing organic, non-GMO affordable. With prices up to 50% off retail, Thrive Market blows away most conventional, non-organic foods. PLUS, they offer a NO RISK way to get started which includes: 1. One FREE month’s membership 2. $20 Off your first three purchases of $49 or more (That’s $60 off total!) 3. Free shipping on orders of $49 or more You insure your car but do you insure YOU? If you don’t, and you are the primary breadwinner, you will likely leave your loved ones facing hardship and struggle if you die (harsh reality). Perhaps you think life insurance is expensive, but if you are fit and healthy, you can qualify for approved rates that are truly inexpensive and affordable. To find out if you qualify for the best rates in the industry, go get a quote at www.HealthIQ.com/mindpump Have Sal, Adam &amp; Justin personally train you via video instruction on our YouTube channel, Mind Pump TV. Be sure to Subscribe for updates. Get Organifi, certified organic greens, protein, probiotics, etc at www.organifi.com/mindpump Use the code “mindpump” for 20% off. Go to foursigmatic.com/mindpump and use the discount code “mindpump” for 15% off of your first order of health &amp; energy boosting mushroom products. Add to the incredible brain enhancing effect of Kimera Koffee with www.brain.fm/mindpump 10 Free sessions! Music for the brain for incredible focus, sleep and naps! Also includes 20% if you purchase! Please subscribe, rate and review this show! Each week our favorite reviewers are announced on the show and sent Mind Pump T-shirts! Have questions for Mind Pump? Each Monday on Instagram (@mindpumpmedia) look for the QUAH post and input your question there. (Sal, Adam &amp; Justin will answer as many questions as they can)

In this episode, Sal, Adam &amp; Justin speak with 24 Hour Fitness founder and the man behind UFC, Hardcandy and a multitude of other successful gyms... Mark Mastrov. This is a very fun episode as the boys worked for Mark at the beginning of their fitness careers and have a high level of respect and admiration for him. Mark shares how he got his start and built 24 Hour Fitness into a $1billion+ empire as well as other fascinating stories, many of which he has never shared anyplace else. Enjoy! <ul> <li>Creating rock stars from the ground up. (9:05)</li> <li>How did he figure out how to turn gyms into a successful business model? (10:07)</li> <li>When did EFT come into effect? How important is it NOW to be successful? (14:35)</li> <li>What was the scaling process like? (18:55)</li> <li>When did the partnership with Nautilus begin? The story of how 24 got their name. (20:35)</li> <li>What were the growing pains like scaling from 1 gym to multiple? (22:30)</li> <li>From a verbal agreement, to dropping bombs. How did the merger happen between 24 Nautilus and Ray Wilson Family Fitness? (24:13)</li> <li>What is it like to merge company cultures? (27:50)</li> <li>Walking billboards. How did he have the foresight to create the personal training model? (30:45)</li> <li>How his mantra “If everyone is doing well, I’m doing well” was the key to his success. (33:00)</li> <li>Sal reflects on his first meeting with Mark. (35:00)</li> <li>The Steve Jobs of Fitness. How he developed the culture through his leadership and created the saying “bleed purple” with his employees. (37:20)</li> <li>The transition from his reign to the Carl Liebert era. (40:15)</li> <li>What is his take on the Costco Model? The importance of price point and is having the cheapest membership the best way to go. (51:00)</li> <li>His take on CrossFit and comparison to Curves. (54:00)</li> <li>Why you always keep your enemies close. The TRUE STORY on his exit from 24 Hour Fitness. (55:20)</li> <li>The importance of leadership and culture to create customers for life. (1:02:00)</li> <li>How satisfying is it to be competing with 24 Hour Fitness now? (1:04:40)</li> <li>What is the strategy now behind his umbrella of fitness gyms? (1:06:43)</li> <li>What drives him to continue to grow and expand? (1:12:43)</li> <li>What are the strongest bonds/relationships that have had the biggest impact on his career? (1:16:05)</li> <li>Where does he see the biggest growth opportunities now? (1:18:25)</li> <li>His take on nutrition and its impact on his life. (1:21:00)</li> <li>What is his take on social media as a marketing platform? (1:23:45)</li> <li>Mark Mastrov, Owner of Sacramento Kings. (1:28:25)</li> </ul> People Mentioned: <ul> <li><a href="https://twitter.com/SGPGene" rel="nofollow" target="_blank">Gene Heckerman (@SGPGene)  Twitter</a></li> <li><a href="https://twitter.com/c3hoosier" rel="nofollow" target="_blank">Carl Liebert (@c3hoosier)  Twitter</a></li> <li><a href="https://twitter.com/Cristiano" rel="nofollow" target="_blank">Cristiano Ronaldo (@Cristiano)  Twitter</a></li> <li><a href="https://twitter.com/lorenzofertitta" rel="nofollow" target="_blank">Lorenzo Fertitta (@lorenzofertitta)  Twitter</a></li> </ul> Related Links/Products Mentioned: <ul> <li><a href="%20http:/www.checkfreecorp.com/cda/corp/" rel="nofollow" target="_blank">CheckFree Corporation</a></li> <li><a href="http://www.bigtexgym.com/" rel="nofollow" target="_blank">Big Tex Gym: Train Like You Mean It</a></li> <li><a href="https://www.crunch.com/" rel="nofollow" target="_blank">Crunch Fitness | No Judgments</a></li> <li><a href="https://clubsolutionsmagazine.com/2017/03/crunch-partners-with-cristiano-ronaldo-to-open-gyms-in-spain/" rel="nofollow" target="_blank"> Crunch Partners with Cristiano Ronaldo to Open Gyms in Spain</a></li> <li><a href="https://mmajunkie.com/2010/10/ufc-gyms-mark-mastrov-says-new-training-centers-target-blue-collar-types" rel="nofollow" target="_blank"> UFC Gym's Mark Mastrov says new training centers target "blue-collar" types</a></li> <li><a href="%20https:/www.onepeloton.com/" rel="nofollow" target="_blank">Peloton ®</a></li> <li><a href="https://amzn.to/2nYBy4v" rel="nofollow" target="_blank">How Not to Die: Discover the Foods Scientifically Proven to Prevent and Reverse Disease - Book by Gene Stone and Michael Greger</a></li> <li><a href="http://generositywater.com/" rel="nofollow" target="_blank">Generosity Water: pH10 Alkaline Water</a></li> <li><a href="https://amzn.to/2MJBqUB" rel="nofollow" target="_blank">IGen: Why Today's Super-Connected Kids Are Growing Up Less Rebellious, More Tolerant, Less Happy--and Completely Unprepared for Adulthood--and What That Means for the Rest of Us - Book by Jean Twenge</a></li> <li><a href="https://www.clubindustry.com/profits/mark-mastrov-discusses-new-ownership-nbas-kings" rel="nofollow" target="_blank"> Mark Mastrov Discusses New Ownership of NBA's Kings</a></li> </ul> Would you like to be coached by Sal, Adam &amp; Justin? You can get 30 days of virtual coaching from them for FREE at <a href="http://www.mindpumpmedia.com" rel="nofollow" target="_blank">www.mindpumpmedia.com</a>. Get our newest program, MAPS Split, an expertly programmed and phased muscle building and sculpting program designed to get your body stage ready. This is an advanced program and is not recommended for beginners. Get it at <a href="http://www.mapssplit.com" rel="nofollow" target="_blank">www.mapssplit.com</a>! Get MAPS Prime, MAPS Anywhere, MAPS Anabolic, MAPS Performance, MAPS Aesthetic, the Butt Builder Blueprint, the Sexy Athlete Mod AND KB4A (The MAPS Super Bundle) packaged together at a substantial DISCOUNT at <a href="http://www.mindpumpmedia.com" rel="nofollow" target="_blank">www.mindpumpmedia.com</a>. Make EVERY workout better with MAPS Prime, the only pre-workout you need… it is now available at <a href="http://mindpumpmedia.com" rel="nofollow" target="_blank">mindpumpmedia.com</a> Also check out Thrive Market <a href="http://www.thrivemarket.com/mindpump!" rel="nofollow" target="_blank">www.thrivemarket.com/mindpump!</a> Thrive Market makes purchasing organic, non-GMO affordable. With prices up to 50% off retail, Thrive Market blows away most conventional, non-organic foods. PLUS, they offer a NO RISK way to get started which includes: 1. One FREE month’s membership 2. $20 Off your first three purchases of $49 or more (That’s $60 off total!) 3. Free shipping on orders of $49 or more You insure your car but do you insure YOU? If you don’t, and you are the primary breadwinner, you will likely leave your loved ones facing hardship and struggle if you die (harsh reality). Perhaps you think life insurance is expensive, but if you are fit and healthy, you can qualify for approved rates that are truly inexpensive and affordable. To find out if you qualify for the best rates in the industry, go get a quote at <a href="http://www.HealthIQ.com/mindpump" rel="nofollow" target="_blank">www.HealthIQ.com/mindpump</a> Have Sal, Adam &amp; Justin personally train you via video instruction on our YouTube channel, Mind Pump TV. Be sure to Subscribe for updates. Get Organifi, certified organic greens, protein, probiotics, etc at <a href="http://www.organifi.com/mindpump" rel="nofollow" target="_blank">www.organifi.com/mindpump</a> Use the code “mindpump” for 20% off. Go to <a href="http://foursigmatic.com/mindpump" rel="nofollow" target="_blank">foursigmatic.com/mindpump</a> and use the discount code “mindpump” for 15% off of your first order of health &amp; energy boosting mushroom products. Add to the incredible brain enhancing effect of Kimera Koffee with <a href="http://www.brain.fm/mindpump" rel="nofollow" target="_blank">www.brain.fm/mindpump</a> 10 Free sessions! Music for the brain for incredible focus, sleep and naps! Also includes 20% if you purchase! Please subscribe, rate and review this show! Each week our favorite reviewers are announced on the show and sent Mind Pump T-shirts! Have questions for Mind Pump? Each Monday on Instagram (@mindpumpmedia) look for the QUAH post and input your question there. (Sal, Adam &amp; Justin will answer as many questions as they can)