Steven Forte's guest appearances

Steven Forte

Ecommerce Braintrust

My Amazon Guy

.NET Rocks!

Chris Fryburger

John Jonas

Doug Stephens

Brad Stone

Michael Erickson

James Thomson

Vita Coco

Robyn Johnson

Charlie Cole

Michael Maher

Dave Taylor

Ben Stein

Dan Pope

Matt Davis

Frederick Vallaeys

OwlTail

Today I’m speaking with Steven Forte, an intellectual property attorney with Smith &amp; Hopen, P.A. in Tampa, Florida. Steven is both a registered patent attorney with the United States Patent and Trademark Office (USPTO) and is a member of the Florida Bar. He devotes his career exclusively to the practice of intellectual property law, focusing on all aspects of patent, trademark, and copyright law.   An ongoing problem for us on Amazon is direct competitors taking our photographs directly from our product pages, and using them in their own product listings to sell similar products. When bringing the issue to Amazon's attention, the brand was told that they'd have to provide copyright registration or some kind of evidence that they are the owner of the copyright. The same brand has noticed their product images also showing up on other selling platforms. Steven talks about different options available to a brand to protect their copyright and the USPTO registration.  “They have their trademark and patent stuff, they are really shining that but copyright has really been left behind in Amazon, in my opinion.” Steven Forte Make sure to tune in! MENTIONED IN THIS EPISODE Connect with Kiri Masters Learn more about Bobsled Marketing Connect with Steven Forte Find out more about Smith &amp; Hopen Learn more about USPTO

Today I’m speaking with Steven Forte, an intellectual property attorney with Smith &amp; Hopen, P.A. in Tampa, Florida. Steven is both a registered patent attorney with the United States Patent and Trademark Office (USPTO) and is a member of the Florida Bar. He devotes his career exclusively to the practice of intellectual property law, focusing on all aspects of patent, trademark, and copyright law.   An ongoing problem for us on Amazon is direct competitors taking our photographs directly from our product pages, and using them in their own product listings to sell similar products. When bringing the issue to Amazon's attention, the brand was told that they'd have to provide copyright registration or some kind of evidence that they are the owner of the copyright. The same brand has noticed their product images also showing up on other selling platforms. Steven talks about different options available to a brand to protect their copyright and the USPTO registration.  “They have their trademark and patent stuff, they are really shining that but copyright has really been left behind in Amazon, in my opinion.” Steven Forte Make sure to tune in! MENTIONED IN THIS EPISODE Connect with <a href="https://www.linkedin.com/in/kiri-masters/" rel="nofollow" target="_blank">Kiri Masters</a> Learn more about <a href="https://www.bobsledmarketing.com/" rel="nofollow" target="_blank">Bobsled Marketing</a> Connect with <a href="https://www.linkedin.com/in/stevenmforte/" rel="nofollow" target="_blank">Steven Forte</a> Find out more about <a href="https://smithhopen.com/" rel="nofollow" target="_blank">Smith &amp; Hopen</a> Learn more about <a href="https://www.uspto.gov/" rel="nofollow" target="_blank">USPTO</a>

Defending Your Copyright on Amazon With IP Attorney Steven Forte

Intellectual property is NOT a sexy topic. But it’s a hot topic in 2020 as the landscape is changing. Amazon is making it easier to control IP and get on brand registry faster. Today we talk to Steven Forte with an IP law firm Smith Hopen to learn some of the latest and best practices. Why should Amazon Sellers invest in intellectual property?Amazon project zero. https://brandservices.amazon.com/projectzeroHow do you enroll your brand into Amazon's brand registry?Faster way to get brand registry now https://brandservices.amazon.com/pending-trademark-requestCommon trademark mistakesName is too descriptiveFile trademark in company nameHow do you renew a trademark?Send in specimen and still used in commerceWhat is Amazon's Neutral Patent Evaluation?https://www.ipwatchdog.com/2020/06/03/navigating-amazons-neutral-patent-evaluation-real-life-part-ii/id=122107/“According to Amazon’s rules, an accused seller has 21 days in which to decide whether to sign Amazon’s agreement and participate in the Neutral Patent Evaluation Process. If the seller signs the agreement and agrees to the evaluation, its listings will remain active until the conclusion of the neutral evaluation process. However, if the seller does not agree to participate in the evaluation process, Amazon will remove the listings of the seller’s accused products from Amazon’s marketplace.”How do you fight a TM/Patent report against your own company?It’s all about the claims and the lawFree consultationhttps://smithhopen.com/Steven Forte “This year, we have hosted several charitable events that directly benefit the National Pediatric Cancer Foundation (NPCF). In fact, we recently wrapped up our big CLE For Charity events and would like to do more to help the NPCF and give back.”Support the show

Intellectual property is NOT a sexy topic. But it’s a hot topic in 2020 as the landscape is changing. Amazon is making it easier to control IP and get on brand registry faster. Today we talk to Steven Forte with an IP law firm Smith Hopen to learn some of the latest and best practices. <ul><li>Why should Amazon Sellers invest in intellectual property?<ul><li>Amazon project zero. <a href="https://brandservices.amazon.com/projectzero" rel="nofollow" target="_blank">https://brandservices.amazon.com/projectzero</a></li></ul></li><li>How do you enroll your brand into Amazon's brand registry?<ul><li>Faster way to get brand registry now <a href="https://brandservices.amazon.com/pending-trademark-request" rel="nofollow" target="_blank">https://brandservices.amazon.com/pending-trademark-request</a></li></ul></li><li>Common trademark mistakes<ul><li>Name is too descriptive</li><li>File trademark in company name</li></ul></li><li>How do you renew a trademark?<ul><li>Send in specimen and still used in commerce</li></ul></li><li>What is Amazon's Neutral Patent Evaluation?<ul><li><a href="https://www.ipwatchdog.com/2020/06/03/navigating-amazons-neutral-patent-evaluation-real-life-part-ii/id=122107/" rel="nofollow" target="_blank">https://www.ipwatchdog.com/2020/06/03/navigating-amazons-neutral-patent-evaluation-real-life-part-ii/id=122107/</a></li><li>“According to Amazon’s rules, an accused seller has 21 days in which to decide whether to sign Amazon’s agreement and participate in the Neutral Patent Evaluation Process. If the seller signs the agreement and agrees to the evaluation, its listings will remain active until the conclusion of the neutral evaluation process. However, if the seller does not agree to participate in the evaluation process, Amazon will remove the listings of the seller’s accused products from Amazon’s marketplace.”</li></ul></li><li>How do you fight a TM/Patent report against your own company?<ul><li>It’s all about the claims and the law</li><li>Free consultation<ul><li><a href="https://smithhopen.com/" rel="nofollow" target="_blank">https://smithhopen.com/</a></li></ul></li><li> </li></ul></li></ul> Steven Forte “This year, we have hosted several charitable events that directly benefit the National Pediatric Cancer Foundation (NPCF). In fact, we recently wrapped up our big CLE For Charity events and would like to do more to help the NPCF and give back.” <a href="https://www.paypal.com/paypalme/myamazonguy" rel="payment nofollow" target="_blank">Support the show</a>

Intellectual Property with Steven Forte, Smith & Hopen Law Firm #98