Kara Lauder's guest appearances

Kara Lauder

The Small Business Big Marketing Podcast with Timbo Reid

All Things Small Biz

David Allen

Jules Lund

Naomi Simson

Peter Lorimer

Seth Godin

Jonathan Brown

Jeff Bezos

Rebecca Coomes

Chris Lucas

Nathan Chan

Michael Klim

Gwyneth Paltrow

Paul Greenberg

Julie Mathers

Nick Molnar

OwlTail

Remote

In the past, living remotely was a massive hurdle to starting a business, but these days starting a small business is possible for almost anyone.In today’s episode Sarah and Brian discuss the pros and cons of starting a business in a remote location.Since she has experience with her business West Of The Waves, Sarah shares:-      Why regional businesses might work over city based ones-      The benefits of being remote over being in town-      One way to capitalise on ideas when living remotely, away from a work spaceSarah is then joined by Kara Lauder of Kader Boot Co.Kara designs amazing cowboy and cowgirl boots with Kader Boot Co. and started doing so in Paraburdoo in Western Australia and is moving to Bridge Town.In today’s episode Kara shares:-      How she started a business while working her full time job-      The surprising advantage of working remotely-      The difficulties of making a shop front in a place with no bunningsKey Quotes“You need to decide a path to go down…you have to put your focus into one or the other”“We could just go out a minute walk and we had amazing backdrops for our photos”If you would like to check out Kader Boot Co.s products you can find them online via their website https://kaderbootco.com.au/ or follow them on Instagram @kaderbootcoFor all the latest on All Things Small Biz you can follow us at @allthingssmallbiz and become a part of the community.You can also head to our website for tips and check out our business coaching page https://www.westofthewaves.com/pages/coax-australia-podcastIf you’re interested in some jewellery or clothing why not follow Sarah’s business @west_of_the_waves

In the past, living remotely was a massive hurdle to starting a business, but these days starting a small business is possible for almost anyone.In today’s episode Sarah and Brian discuss the pros and cons of starting a business in a remote location.Since she has experience with her business West Of The Waves, Sarah shares:-      Why regional businesses might work over city based ones-      The benefits of being remote over being in town-      One way to capitalise on ideas when living remotely, away from a work spaceSarah is then joined by Kara Lauder of Kader Boot Co.Kara designs amazing cowboy and cowgirl boots with Kader Boot Co. and started doing so in Paraburdoo in Western Australia and is moving to Bridge Town.In today’s episode Kara shares:-      How she started a business while working her full time job-      The surprising advantage of working remotely-      The difficulties of making a shop front in a place with no bunningsKey Quotes “You need to decide a path to go down…you have to put your focus into one or the other”“We could just go out a minute walk and we had amazing backdrops for our photos” If you would like to check out Kader Boot Co.s products you can find them online via their website <a href="https://kaderbootco.com.au/" rel="nofollow" target="_blank">https://kaderbootco.com.au/</a> or follow them on Instagram @kaderbootcoFor all the latest on All Things Small Biz you can follow us at @allthingssmallbiz and become a part of the community.You can also head to our website for tips and check out our business coaching page <a href="https://www.westofthewaves.com/pages/coax-australia-podcast" rel="nofollow" target="_blank">https://www.westofthewaves.com/pages/coax-australia-podcast</a>If you’re interested in some jewellery or clothing why not follow Sarah’s business @west_of_the_waves

Ep 21: What comes with starting a small business in a remote location with Kara Lauder

Kara Lauder is a mum of one (soon to be two), lives in The Pilbara, works in the kmines and is the proud founder of Thea Kader Boot Co … and boy oh boy, the product launch strategies she’s put in place to ensure her business succeeds are nothing short of genius. From the quality of her boots, to implementing a far-reaching marketing ideas that include a clever use of social influencers, video, social media (particularly Instagram), selling at local markets and plenty more. She’s also very clear on what her brand stands for, which impacts what she will and won't get involved with.   Here’s what caught my attention from chatting with Kara Lauder of The Kader Boot Co. :  Lay the right foundations to ensure you build a tribe - Whether you're just launching your business, or if you’ve been in business for a while, be sure to get in place some solid marketing activities that will have your people standing up and taking notice. Strategic collaborations - We’ve talked about this before, and there’s a fantastic webinar inside the Forum about how to establish profitable partnerships. BUt Kara’s advice about teaming up with others that you work well with is excellent. And I love how she reaches out to them using Instagram! Invest the necessary time &amp; money - I loved Kara’s willingness to head over to the Oscars or down to Perth (at the last minute!) in order to take advantage of these amazing opportunities that come her way. You gotta spend time and money to make it, right?    But the marketing gold doesn’t stop there, in this episode you’ll also discover:  A great project management tool to make your teams more efficient A simple idea to improve the friendliness of your website And we revisit a past episode in which we caught up with Gelato Messina’s owner Declan Lee      Links &amp; Resources mentioned:  Kader Boot Co. on Instagram Kade Boot Co. on Facebook Kader Boot Co. website (in development at time of posting) Photographer Paul Pichugin’s website (thanks for the intro to Kara :) Interview with Gelato Messina’s Declan Lee WHYGTL blog post LJGAWLE blog post    Please support these businesses who make this show possible: Dale Beaumont’s 52 Ways – An amazing free 1-day live event for business owners where you’ll discover 52 ways to boost your business profits. Seats are limited. Book now. FastMail - Free 30-day trial plus 15% off your first year. Email, calendars and contacts done right. Get private, secure, email hosting for that beautiful business of yours. If some thing in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know. Leave your thoughts below. May your marketing be the best marketing.  See omnystudio.com/listener for privacy information.

Kara Lauder is a mum of one (soon to be two), lives in The Pilbara, works in the kmines and is the proud founder of Thea Kader Boot Co … and boy oh boy, the product launch strategies she’s put in place to ensure her business succeeds are nothing short of genius. From the quality of her boots, to implementing a far-reaching marketing ideas that include a clever use of social influencers, video, social media (particularly Instagram), selling at local markets and plenty more. She’s also very clear on what her brand stands for, which impacts what she will and won't get involved with. Here’s what caught my attention from chatting with Kara Lauder of The Kader Boot Co. : <ol> <li>Lay the right foundations to ensure you build a tribe - Whether you're just launching your business, or if you’ve been in business for a while, be sure to get in place some solid marketing activities that will have your people standing up and taking notice. </li> <li>Strategic collaborations - We’ve talked about this before, and there’s a fantastic webinar inside the Forum about how to establish profitable partnerships. BUt Kara’s advice about teaming up with others that you work well with is excellent. And I love how she reaches out to them using Instagram! </li> <li>Invest the necessary time &amp; money - I loved Kara’s willingness to head over to the Oscars or down to Perth (at the last minute!) in order to take advantage of these amazing opportunities that come her way. You gotta spend time and money to make it, right?</li> </ol> But the marketing gold doesn’t stop there, in this episode you’ll also discover: <ul> <li>A great project management tool to make your teams more efficient</li> <li>A simple idea to improve the friendliness of your website</li> <li>And we revisit a past episode in which we caught up with Gelato Messina’s owner Declan Lee  </li> </ul> Links &amp; Resources mentioned: <ul> <li><a href="https://www.instagram.com/kaderbootco/" rel="noopener nofollow" target="_blank">Kader Boot Co. on Instagram</a></li> <li><a href="https://www.facebook.com/kaderbootco/" rel="noreferrer noopener nofollow" target="_blank">Kade Boot Co. on Facebook</a></li> <li><a href="https://www.kaderbootco.com.au/" rel="noopener nofollow" target="_blank">Kader Boot Co. website</a> (in development at time of posting)</li> <li><a href="http://paulpichugin.com/" rel="noreferrer noopener nofollow" target="_blank">Photographer Paul Pichugin’s website</a> (thanks for the intro to Kara :)</li> <li><a href="https://smallbusinessbigmarketing.com/disruptive-business-gelato-messina/" rel="noreferrer noopener nofollow" target="_blank">Interview with Gelato Messina’s Declan Lee</a></li> <li><a href="https://smallbusinessbigmarketing.com/super-friendly-website/" rel="noopener nofollow" target="_blank">WHYGTL blog post</a></li> <li><a href="https://smallbusinessbigmarketing.com/teamwork/" rel="noopener nofollow" target="_blank">LJGAWLE blog post</a></li> </ul> Please support these businesses who make this show possible: <a href="http://52ways.biz/" rel="noopener noreferrer nofollow" target="_blank">Dale Beaumont’s 52 Ways</a> – An amazing free 1-day live event for business owners where you’ll discover 52 ways to boost your business profits. Seats are limited. Book now. <a href="http://fastmail.com/timbo" rel="noopener noreferrer nofollow" target="_blank">FastMail</a> - Free 30-day trial plus 15% off your first year. Email, calendars and contacts done right. Get private, secure, email hosting for that beautiful business of yours. If some thing in this episode of Australia’s <a href="https://smallbusinessbigmarketing.com/podcast-2/" rel="noopener noreferrer nofollow" target="_blank">favourite marketing podcast</a> peaked your interest, then let me know. Leave your thoughts below. May your marketing be the best marketing. See <a href="https://omnystudio.com/listener" rel="nofollow" target="_blank">omnystudio.com/listener</a> for privacy information.

367 - Genius product launch ideas (including getting featured in The Oscars) with Kara Lauder from The Kader Boot Co.