Oli Shawyer's guest appearances

Oli Shawyer

Digital and Social Media Sports Podcast

Scottish Football Marketing Podcast

Dave Wakeman's The Business of Fun Podcast

David Fowler

George Fraser

Jesse Cole

Peter Shankman

Michael Hughes

Paul Daly

Robert Wilson

Rob Mills

Kyle Wright

Ian Fitzpatrick

Charles Davis

Gary Adler

Jack Evans

John Crawford

Nathan Thompson

OwlTail

My guest today is Oli Shawyer.  He's a two-time guest and I asked him to come back because there has been a lot of requests for some substantial coverage of the sales funnel.  Oli has been working really hard on building the marketing pipeline for the Australian Football League in New South Wales and Queensland so he is working on this concept consistently these days.  This is a great episode!  We talked about the sales funnel and how to manage the top, middle, and bottom of the funnel. We discussed what the funnel should look like when people get into the top of the funnel, when they are in the middle, and finally when you get them to the point of taking action.  We also cover what you should do with your marketing in a recession. Why ROI isn't always the best measurement of success. How your marketing investment builds over time and that if you fall prey to "last-click attribution" you can end up harming your business in the long run.  Check out my friends at Booking Protect. Look them up on Instagram where Sophie is doing some really awesome stuff to help keep our feeds filled with live events and reminders that we will sing at the top of our lungs again; cheer on our teams; and be together again...soon. www.bookingprotect.com Go and check out what the team at Activity Stream is doing with the We Will Recover project. Einar, Martin, and the team at Activity Stream are doing incredible work to bring new ideas, solutions, and opportunities to the industry to ensure folks can get back on their feet. www.activitystream.com www.wewillrecover.com You can find me with my weekly newsletter by going to www.talkingtickets.substack.com.

My guest today is Oli Shawyer.  He's a two-time guest and I asked him to come back because there has been a lot of requests for some substantial coverage of the sales funnel.  Oli has been working really hard on building the marketing pipeline for the Australian Football League in New South Wales and Queensland so he is working on this concept consistently these days.  This is a great episode!  We talked about the sales funnel and how to manage the top, middle, and bottom of the funnel. We discussed what the funnel should look like when people get into the top of the funnel, when they are in the middle, and finally when you get them to the point of taking action.  We also cover what you should do with your marketing in a recession. Why ROI isn't always the best measurement of success. How your marketing investment builds over time and that if you fall prey to "last-click attribution" you can end up harming your business in the long run.  Check out my friends at Booking Protect. Look them up on Instagram where Sophie is doing some really awesome stuff to help keep our feeds filled with live events and reminders that we will sing at the top of our lungs again; cheer on our teams; and be together again...soon. <a href="http://www.bookingprotect.com" rel="nofollow" target="_blank">www.bookingprotect.com</a> Go and check out what the team at Activity Stream is doing with the We Will Recover project. Einar, Martin, and the team at Activity Stream are doing incredible work to bring new ideas, solutions, and opportunities to the industry to ensure folks can get back on their feet. <a href="http://www.activitystream.com" rel="nofollow" target="_blank">www.activitystream.com</a> <a href="http://www.wewillrecover.com" rel="nofollow" target="_blank">www.wewillrecover.com</a> You can find me with my weekly newsletter by going to <a href="http://www.talkingtickets.substack.com" rel="nofollow" target="_blank">www.talkingtickets.substack.com.</a>

The Business of Fun: Oli Shawyer on the Marketing and Sales Funnel

Oli Shawyer, Growth Marketing Manager at the AFL in Melbourne caught up with Michael and Chris to take them through the work he does to grow the Australian Football League. There is so much to takeaway from this podcast. Oli talks about the club set-up, marketing activity and talks a lot about the importance of strategy and how he goes about it.

35: What we can learn from the AFL with Oli Shawyer

This episode is brought to you by Booking Protect: The Global Leaders In Refund Protection!  If you aren't offering your guests refund protection, you are missing out on giving your customers the opportunity to have peace of mind in their purchases, to customize their experience, and you might be missing some significant revenue!  Find out how to partner with Booking Protect by visiting www.bookingprotect.com This is going to be the ticketing event of the year in Australia!  I'm giving the opening keynote on change and how to use change to create a better future for your organization.  You're going to see other fantastic people at the event like Derek Palmer, Andrew Thomas, and many others.  Get your tickets by August 1st and send me a receipt at dave@davewakeman.com and I will set up a free 45-minute coaching call with your team on any aspect of revenue generation that you want to cover.  This offer is open to anyone that buys their tickets by August 1st and emails me their receipt.  So get your tickets today at www.ticketingprofessionalsconference.com.au My guest is awesome! He is Oli Shawyer from the Port Adelaide Power!  I'm jealous because I need one of the shirts Oli had on during our conversation. It was the PORT shirt!  This was one of the episodes that I learned the most from.  I have about 10 pages of notes from our conversation.  We covered so much before and after the podcast that my head is spinning.  A few highlights include: * Why Oli's background in advertising is valuable as he transitioned to sports. * The challenges and opportunities created by managing the AFL's most successful team brand. * Growing revenues. * Building a more diverse fan base. * Memberships. * Customer lifetime value. And, so much more!  This is one you may have to listen to a few times. I know I wish I had recorded the conversation before the podcast because I was just overwhelmed with how thoughtful and curious Oli was about marketing and customers.  This was great!  Make sure you share "The Business of Fun" with your friends, colleagues, and others that might enjoy it!  And, if you love the podcast, why don't you sign up for my newsletter by sending me an email at dave@davewakeman.com 

This episode is brought to you by Booking Protect: The Global Leaders In Refund Protection!  If you aren't offering your guests refund protection, you are missing out on giving your customers the opportunity to have peace of mind in their purchases, to customize their experience, and you might be missing some significant revenue!  Find out how to partner with Booking Protect by visiting <a href="http://www.bookingprotect.com" rel="nofollow" target="_blank">www.bookingprotect.com</a> This is going to be the ticketing event of the year in Australia!  I'm giving the opening keynote on change and how to use change to create a better future for your organization.  You're going to see other fantastic people at the event like Derek Palmer, Andrew Thomas, and many others.  Get your tickets by August 1st and send me a receipt at <a href="mailto:dave@davewakeman.com">dave@davewakeman.com</a> and I will set up a free 45-minute coaching call with your team on any aspect of revenue generation that you want to cover.  This offer is open to anyone that buys their tickets by August 1st and emails me their receipt.  So get your tickets today at <a href="http://www.ticketingprofessionals" rel="nofollow" target="_blank">www.ticketingprofessionalsconference.com.au</a> My guest is awesome! He is Oli Shawyer from the Port Adelaide Power!  I'm jealous because I need one of the shirts Oli had on during our conversation. It was the PORT shirt!  This was one of the episodes that I learned the most from.  I have about 10 pages of notes from our conversation.  We covered so much before and after the podcast that my head is spinning.  A few highlights include: * Why Oli's background in advertising is valuable as he transitioned to sports. * The challenges and opportunities created by managing the AFL's most successful team brand. * Growing revenues. * Building a more diverse fan base. * Memberships. * Customer lifetime value. And, so much more!  This is one you may have to listen to a few times. I know I wish I had recorded the conversation before the podcast because I was just overwhelmed with how thoughtful and curious Oli was about marketing and customers.  This was great!  Make sure you share "The Business of Fun" with your friends, colleagues, and others that might enjoy it!  And, if you love the podcast, why don't you sign up for my newsletter by sending me an email at <a href="mailto:dave@davewakeman.com">dave@davewakeman.com</a>

The Business of Fun: Oli Shawyer