Gil Efrati's guest appearances

Gil Efrati

Authentic Influence

Scratch: CMO Interviews

Chris Davis

Jason Harris

Michael Kushner

Anthony Marino

Brian Kenny

Randy Goldberg

Brian Smith

Bob Garfield

Daniella Yacobovsky

Roshini Raj

Henrik Werdelin

Jed Berger

Luke Droulez

Heidi Zak

Alexa Buckley

OwlTail

In this week's episode, we are joined by Gil Efrati, CMO of Resident. Resident was, at one point, the fastest growing e-commerce brand in North America, and in this episode, Gil explains exactly how you get to that size and scale. Gil has an incredible perspective on the role of data and why being “data-led” is really not a buzz word for Resident but an executable strategy. Hear about how Resident leverages data in their creative campaigns and how brands can differentiate themselves in this crowded space. Scratch is a production of Rival, a marketing innovation consultancy that develops strategies and capabilities that help businesses grow faster. Scratch is hosted by Eric Fulwiler, and in this episode, he’s joined by Gil Efrati, the CMO of Resident. Mentioned: 👉Make America Sleep AgainFind Rival online at www.wearerival.com, LinkedIn, Twitter. Watch the video version of this Podcast on YouTube.Find Gil on LinkedInFind Eric on LinkedIn and tweet him @efulwiler. Say hi at media@wearerival.com, we’d love to hear from you.

In this week's episode, we are joined by Gil Efrati, CMO of Resident. Resident was, at one point, the fastest growing e-commerce brand in North America, and in this episode, Gil explains exactly how you get to that size and scale. Gil has an incredible perspective on the role of data and why being “data-led” is really not a buzz word for Resident but an executable strategy. Hear about how Resident leverages data in their creative campaigns and how brands can differentiate themselves in this crowded space. Scratch is a production of Rival, a marketing innovation consultancy that develops strategies and capabilities that help businesses grow faster. Scratch is hosted by Eric Fulwiler, and in this episode, he’s joined by Gil Efrati, the CMO of Resident. Mentioned: <a>👉Make America Sleep Again</a>Find Rival online at<a href="http://www.wearerival.com" rel="nofollow" target="_blank"> www.wearerival.com</a>,<a href="https://www.linkedin.com/company/wearerival/" rel="nofollow" target="_blank"> LinkedIn</a>,<a href="https://twitter.com/wearerival" rel="nofollow" target="_blank"> Twitter</a>. Watch the video version of this Podcast on<a href="https://www.youtube.com/@Wearerival/featured" rel="nofollow" target="_blank"> YouTube.</a>Find Gil on <a href="https://www.linkedin.com/in/gilefrati/?originalSubdomain=il" rel="nofollow" target="_blank">LinkedIn</a>Find Eric on<a href="https://www.linkedin.com/in/ericfulwiler/" rel="nofollow" target="_blank"> LinkedIn</a> and tweet him<a href="https://twitter.com/EFulwiler" rel="nofollow" target="_blank"> @efulwiler</a>. Say hi at media@wearerival.com, we’d love to hear from you.

How To Build The Fastest Growing E-Commerce Business In North America With Gil Efrati, CMO Of Resident

On today's podcast, I'm joined by Resident's Chief Marketing Officer, Gil Efrati. Today, you'll learn:  Gil's journey to Resident from Google, and how the environments and dynamics changed between the external and internal nature of his partnership with the brand A few of the early mistakes Gil learned from when jumping into the CMO role, and the new disciplines he picked up How Resident creates community with its consumers, and how it weaves consumer stories into the overall brand message Advice on how to be a more authentic marketer  Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear. Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/. Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback. Find more at https://www.podcast.vivoom.co/. Enjoy! Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)

On today's podcast, I'm joined by Resident's Chief Marketing Officer, Gil Efrati. Today, you'll learn: <ul> <li>Gil's journey to Resident from Google, and how the environments and dynamics changed between the external and internal nature of his partnership with the brand</li> <li>A few of the early mistakes Gil learned from when jumping into the CMO role, and the new disciplines he picked up</li> <li>How Resident creates community with its consumers, and how it weaves consumer stories into the overall brand message</li> <li>Advice on how to be a more authentic marketer</li> </ul> Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear. Be sure to follow our LinkedIn page to catch all of our content there: <a href="https://www.linkedin.com/showcase/authentic-influence-podcast/" rel="nofollow" target="_blank">https://www.linkedin.com/showcase/authentic-influence-podcast/</a>. Reach out to Adam Conner on LinkedIn at <a href="https://www.linkedin.com/in/adamjconner/" rel="nofollow" target="_blank">https://www.linkedin.com/in/adamjconner/</a> or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback. Find more at <a href="https://www.podcast.vivoom.co/" rel="nofollow" target="_blank">https://www.podcast.vivoom.co/</a>. Enjoy! Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License <a href="https://creativecommons.org/licenses/by-sa/4.0/" rel="nofollow" target="_blank">(CC BY-SA 4.0)</a>

Resident CMO Gil Efrati on Making Consumers Feel Right at Home