Heather Novickis's guest appearances

Heather Novickis

Mile High Endurance Podcast

Sports In The Making

303Endurance Podcast

Mike Tierney

Michael Murphy

John Mayfield

Dave Hagen

Robyn Benincasa

Heather Gollnick

Lisa Roberts

Matt Fitzgerald

Siri Lindley

Bob Seebohar

Dave Scott

Erin Carson

Kristian Blummenfelt

Bobby McGee

Angela Naeth

OwlTail

We have a very special guest, Heather Novickis, who has made a career in Olympic Media and Athlete Management is agent for more than half a dozen triathletes and swimmers that are in Tokyo getting ready to compete.   Show Sponsor: VENGA CBD   As you know, we’re huge fans of Venga CBD. It really helps us recover more quickly from our workouts and have way less soreness, helps with sleep and reduces inflammation. Venga is now offering personalized CBD plans. All you have to do is take a simple quiz to get you started! Answer a few questions and, voila - there’s your personalized CBD recommendation! It’s all based on YOU - what CBD YOU need right now to meet your goals. It’s super easy to go take this quiz on their website. Just go to vengacbd.com/quiz and (you didn’t hear it from us but…) there’s a freebie in it for you just for taking the quiz. So go - right now - to vengacbd.com/quiz and get started. We trust these guys 100% and they’ll make it really easy for you to get started with the RIGHT CBD.  Just go to https://vengaendurance.com/303podcast to order yours today. First-time order is 30% off with code (303PODCAST).  We've also added 50% off your first month's subscription with code (303SUBSCRIPTION).   In Today's Show  Feature interview - Heather Novickis Endurance News - Olympic Triathlon Watch Times, Becca Meyers can't compete, Gwen Jorgensen's next move What New in the 303 - "Beers with Bill" Full Cycle Event Last Weekend, Remembering Mike Greer, Mt Evans Hill Climb, Tri Boulder Video of the Week - Morgan Pearson 5 x 1 mile repeats More Bermuda Trivia    Interview Sponsor: UCAN Take your performance to the next level with UCAN Energy and Bars made with SuperStarch®  UCAN uses SuperStarch instead of simple sugars to fuel serious athletes.  UCAN keeps blood sugar steady compared to the energy spikes and crashes of sugar-based products.  Steady energy equals sustained performance! You put in the training, so don't let nutrition limit your performance.  Use UCAN in your training and racing to fuel the healthy way, finish stronger and recover more quickly!  Use the code 303UCAN for 20% off at ucan.co/discount/303UCAN/ or ucan.co   Use the code 303UCAN for 20% off at ucan.co/discount/303UCAN/ or ucan.co,    Interview with Heather Novickis  Heather says she loves sport and the Olympic space and that’s why I continue to do it. The best part of my job is seeing an athlete reach their goals and get on the podium, it’s fun to share that experience and reflect back on the years of work it’s taken to get there from both an athletic and endorsement perspective.  She is part of the Human Interest Group team founded by former guest Franko Vatterott and Michael Cardoza.   Heather's focus is on the Olympic athlete: Morgan Pearson – USA Triathlon Kevin McDowell – USA Triathlon Grace Norman – USA Paratriathlon Kyle Coon – USA Paratriathlon Jess Learmonth – British Triathlon Abbey Weitzeil – USA Swimming Katie McLaughlin – USA Swimming   Bio and career highlights –  business partners, Michael Cardoza and Franko Vatterott, have been “firsts.”  Executing some of the first deals between TOP Olympic partners and Paralympic athletes – Visa, Coca-Cola, Bridgestone, Toyota.  Being one of the first agents to represent BMX athletes when the sport debuted in the Olympics, and driving some of triathlon’s most lucrative endemic partnerships.  Another first with Shimano/Paratriathlon gold medalist Grace Norman, combo running/triathlon endemic deals.  Representing original athlete personalities – from Crowie, to Tim Don, Rachel Joyce, Mauricio Mendez, Gwen Jorgensen, Allie Kieffer, Jesper Svensson, Mike Phillips, Jess Learmonth, Morgan Pearson and Kevin McDowell. About the athletes you represent:  spans the endurance sports arena, all distances of triathlon, swimming, running and parasports.  My focus in on the Olympic &amp; Paralympic space and I also lead efforts for some of our local athletes here in Colorado.  I started out working with swimmers and it’s been fun to get back into the space with Katie McLaughlin and Abbey Weitzeil. About Human Interest Group “HIG” offers full service athlete representative services - commercial endorsements, equipment partnerships, media services, appearances and speaking opportunities....the traditional services.   But we are also known for our specialty projects that stretch back to the mid 2000's with the first ever high level professional long distance triathlon team, Tri-Dubai, our work building the Retul bike fit brand, the Team Bravo and Coca-Cola project, Tim Don's Man with The Halo story.  We are currently working on some blockchain technology stuff.   Our News is sponsored by Buddy Insurance. It's big time training and racing season.  Buddy Insurance is the kind of peace of mind so you can enjoy your training and racing to their fullest.  Buddy’s mission is simple, to help people fearlessly enjoy an active and outdoor lifestyle.  You can now get on-demand accident insurance to make sure you get cash for bills fast and fill any gaps between your current coverage.  Go to buddyinsurance.com and create an account.  There's no commitment or charge to create one.  Once you have an account created, it's a snap to open your phone and in a couple clicks have coverage for the day.  Check it out!   Endurance News: NBC Triathlon Schedule Men's race - Sunday July 25th at 5:30pm ET Women's race - Monday July 26th at 5:30pm ET Relay race - Friday July 30th at 6:30pm ET USAT Foundation Watch Party.     This deaf-blind Paralympian was told to navigate Tokyo alone. So she quit Team USA. TIMONIUM, Md. — Five years ago, Becca Meyers was on the floor of her room in the Olympic Village at the 2016 Rio de Janeiro Paralympics, balled up and sobbing, frustrated and terrified. She had stopped eating because she couldn’t find the athletes’ dining area. Even after her parents rescued her and pumped her full of calories and confidence in time for her to win three gold medals and a silver for Team USA, she made a promise to herself: She would never put herself through such a nightmare again. On Sunday evening, roughly five weeks before the start of the Tokyo Paralympics, Meyers, a deaf-blind swimmer with a chance to medal in four events, pulled the plug on her Olympic dream — most likely forever. With a click, she sent an email informing U.S. Olympic and Paralympic Committee officials of her decision to withdraw from Team USA.    Gwen Jorgensen is Leaving Bowerman Track Club After four years at the Nike-sponsored club coached by Jerry Schumacher, Gwen Jorgensen announced today that she’s leaving Bowerman Track Club to be coached by Bobby McGee, who she has worked with in the past. In a video uploaded to her YouTube channel, Jorgensen explained that a mix of career and family goals led to this decision. “I’ve had two marathons that just haven’t proven I can do it,” she said. “I want to just have a marathon, that’s like, OK, I can run this.” She and her husband, Patrick Lemieux, are also looking for a new place to live and are considering having more children. Jorgensen won the Olympic gold at the Rio Games in 2016 in triathlon, and announced a year later she would shift to running, with a focus on medaling in the marathon. Due to extended recovery after heel surgery to repair Haglund’s deformity in May 2019, she didn’t end up competing in the Olympic marathon trials last year—in early 2020, she decided to focus on the track.   “My goals in the marathon aren’t changing. My timeline is,” she said at the time.   What's New in the 303:  REMEMBERING MIKE GREER – A PIONEER, INNOVATOR AND FRIEND An athlete, race director, official, volunteer, author and speaker. A coach and a mentor. An inspiration and an innovator. A pioneer of the sport and a titan of the community. Mike Greer, who dedicated his life to triathlon and the multisport community, passed away at 82 on July 21. His service to the sport spanned nearly four decades and encompassed every facet of the industry. The Funeral service is planned for Monday, July 26 at 1 p.m. CT in Lubbock, Texas at the Sanders Funeral Home. Mike competed in over 400 triathlons across every distance and continued to excel as an age-group athlete into his 80s, created and served as the race director of Buffalo Springs Lake 70.3 at Lubbock, Texas, for the past 30-plus years, held the position of both Interim Executive Director and President of the Board of Directors of USA Triathlon, and created the swim-bike discipline of aquabike, among other accomplishments and contributions.  Mike was one of the forerunners of the sport who guided triathlon through its formative years to bring it stability, authenticity and solvency, and laid the foundation for the current success of both the sport and the National Governing Body. “All of us stand on the shoulders of Mike – what he did for our sport and USA Triathlon cannot be overstated,” said Rocky Harris, USA Triathlon CEO. “He taught all of us so much about both triathlon and life, and his legacy will have a lasting impact in every corner of our industry and community.”    Ride/Race Mt. Evans–Bob Cook Memorial July 25th, only Chance to Ride with No Cars For 2021, the Bob Cooke Memorial Mt. Evans Hill Climb is a partner event in the Gran Fondo National Series. Here’s what that means for riders:  Age group results from the Mt. Evans Hill Climb Gran Fondo will count toward the season-long Gran Fondo National Series Championship points competition. Regionally, athletes can also earn points at the Triple Bypass Gran Fondo on August 21 and the Golden Gran Fondo on August 29.  Series Points will be awarded based on Gran Fondo National Series age groups, which are different than the age group categories at the Mt. Evans Hill Climb Gran Fondo. Updated Series Points standings are available on the Gran Fondo National Series website. Gran Fondo National Series points will not be awarded to riders competing in the USA Cycling race. Riders can qualify for the 2022 Gran Fondo National Championship event in either the Mt. Evans Hill Climb Gran Fondo or in the Mt. Evans Hill Climb USA Cycling race based on performance, see criteria at Gran Fondo National Championship.    Tri Boulder  As one of Colorado’s most popular summer triathlons, Tri Boulder offers many different multisport race distances, all in one eventful day! Join us for a full day of racing at the Rez. Long Course Boulder Beast Triathlon &amp; Aquabike Olympic &amp; Sprint Triathlon, Duathlon &amp; Relays Saturday, July 24th, 2021 Boulder Reservoir, 5565 N 51st St Boulder, CO 80301 We can't wait to get to racing at the Boulder Reservoir! Saturday is going to be a great day with temperatures reaching 88°F during the race. The water temperature at Boulder Reservoir as of July 13th is 77° Boulder Beast Run Course – The Boulder Beast Triathlon Run Course is 15k/9.3 miles. Runners will complete the 10k course for lap 1, and the 5k course for lap 2. Duathlon – Duathletes will run 5k, bike 12.4 miles, and finish with a 5k run. Boulder Beast Aquabike – Aquabike athletes will swim 1.2 miles, and bike 50 miles.    Bill &amp; Rich's Excellent [Endurance] Adventure  Bermuda follow up   No fast food places except one KFC - McDonalds Bermuda (bermuda4u.com) Population ~62,000 Bermuda is one of the 14 British Overseas Territories 54 square kilometers or 20 square miles 21 miles long and 1.5 at the widest point 54% Black, 31% White, 8% Multiracial, 4% Asian, 3% Other    Video of the Week: Morgan Pearson - 5 x Mile   Closing: Thanks again for listening in this week.  Please be sure to follow us @303endurance and of course go to iTunes and give us a rating and a comment.  We'd really appreciate it! Stay tuned, train informed, and enjoy the endurance journey!

We have a very special guest, Heather Novickis, who has made a career in Olympic Media and Athlete Management is agent for more than half a dozen triathletes and swimmers that are in Tokyo getting ready to compete. Show Sponsor: VENGA CBD As you know, we’re huge fans of Venga CBD. It really helps us recover more quickly from our workouts and have way less soreness, helps with sleep and reduces inflammation. Venga is now offering personalized CBD plans. All you have to do is take a simple quiz to get you started! Answer a few questions and, voila - there’s your personalized CBD recommendation! It’s all based on YOU - what CBD YOU need right now to meet your goals. It’s super easy to go take this quiz on their website. Just go to <a href="http://vengacbd.com/quiz" rel="nofollow" target="_blank">vengacbd.com/quiz</a> and (you didn’t hear it from us but…) there’s a freebie in it for you just for taking the quiz. So go - right now - to <a href="http://vengacbd.com/quiz" rel="nofollow" target="_blank">vengacbd.com/quiz</a> and get started. We trust these guys 100% and they’ll make it really easy for you to get started with the RIGHT CBD.  Just go to <a href="https://vengaendurance.com/303podcast" rel="nofollow" target="_blank">https://vengaendurance.com/303podcast</a> to order yours today. First-time order is 30% off with code (303PODCAST).  We've also added 50% off your first month's subscription with code (303SUBSCRIPTION). In Today's Show <ul> <li>Feature interview - Heather Novickis</li> <li>Endurance News - Olympic Triathlon Watch Times, Becca Meyers can't compete, Gwen Jorgensen's next move</li> <li>What New in the 303 - "Beers with Bill" Full Cycle Event Last Weekend, Remembering Mike Greer, Mt Evans Hill Climb, Tri Boulder</li> <li>Video of the Week - Morgan Pearson 5 x 1 mile repeats</li> <li>More Bermuda Trivia</li> </ul> Interview Sponsor: UCAN Take your performance to the next level with UCAN Energy and Bars made with SuperStarch®  UCAN uses SuperStarch instead of simple sugars to fuel serious athletes.  UCAN keeps blood sugar steady compared to the energy spikes and crashes of sugar-based products.  Steady energy equals sustained performance! You put in the training, so don't let nutrition limit your performance.  Use UCAN in your training and racing to fuel the healthy way, finish stronger and recover more quickly!  Use the code 303UCAN for 20% off at <a href="http://ucan.co/discount/303UCAN/" rel="nofollow" target="_blank">ucan.co/discount/303UCAN/</a> or <a href="http://ucan.co" rel="nofollow" target="_blank">ucan.co</a> Use the code 303UCAN for 20% off at <a href="http://ucan.co/discount/303UCAN/" rel="nofollow" target="_blank">ucan.co/discount/303UCAN/</a> or <a href="http://ucan.co/" rel="nofollow" target="_blank">ucan.co</a>,  Interview with Heather Novickis  Heather says she loves sport and the Olympic space and that’s why I continue to do it. The best part of my job is seeing an athlete reach their goals and get on the podium, it’s fun to share that experience and reflect back on the years of work it’s taken to get there from both an athletic and endorsement perspective.  She is part of the Human Interest Group team founded by former guest Franko Vatterott and Michael Cardoza. Heather's focus is on the Olympic athlete: Morgan Pearson – USA Triathlon Kevin McDowell – USA Triathlon Grace Norman – USA Paratriathlon Kyle Coon – USA Paratriathlon Jess Learmonth – British Triathlon Abbey Weitzeil – USA Swimming Katie McLaughlin – USA Swimming Bio and career highlights –  business partners, Michael Cardoza and Franko Vatterott, have been “firsts.”  Executing some of the first deals between TOP Olympic partners and Paralympic athletes – Visa, Coca-Cola, Bridgestone, Toyota.  Being one of the first agents to represent BMX athletes when the sport debuted in the Olympics, and driving some of triathlon’s most lucrative endemic partnerships.  Another first with Shimano/Paratriathlon gold medalist Grace Norman, combo running/triathlon endemic deals.  Representing original athlete personalities – from Crowie, to Tim Don, Rachel Joyce, Mauricio Mendez, Gwen Jorgensen, Allie Kieffer, Jesper Svensson, Mike Phillips, Jess Learmonth, Morgan Pearson and Kevin McDowell. About the athletes you represent:  spans the endurance sports arena, all distances of triathlon, swimming, running and parasports.  My focus in on the Olympic &amp; Paralympic space and I also lead efforts for some of our local athletes here in Colorado.  I started out working with swimmers and it’s been fun to get back into the space with Katie McLaughlin and Abbey Weitzeil. About Human Interest Group “HIG” offers full service athlete representative services - commercial endorsements, equipment partnerships, media services, appearances and speaking opportunities....the traditional services.   But we are also known for our specialty projects that stretch back to the mid 2000's with the first ever high level professional long distance triathlon team, Tri-Dubai, our work building the Retul bike fit brand, the Team Bravo and Coca-Cola project, Tim Don's Man with The Halo story.  We are currently working on some blockchain technology stuff. Our News is sponsored by Buddy Insurance. It's big time training and racing season.  Buddy Insurance is the kind of peace of mind so you can enjoy your training and racing to their fullest.  <a href="https://buddyinsurance.com/303/" rel="nofollow" target="_blank">Buddy’s</a> mission is simple, to help people fearlessly enjoy an active and outdoor lifestyle.  You can now get on-demand accident insurance to make sure you get cash for bills fast and fill any gaps between your current coverage.  Go to <a href="http://buddyinsurance.com" rel="nofollow" target="_blank">buddyinsurance.com</a> and create an account.  There's no commitment or charge to create one.  Once you have an account created, it's a snap to open your phone and in a couple clicks have coverage for the day.  Check it out! Endurance News: <a href="https://www.nbcolympics.com/schedule/sport/triathlon" rel="nofollow" target="_blank">NBC Triathlon Schedule</a> Men's race - Sunday July 25th at 5:30pm ET Women's race - Monday July 26th at 5:30pm ET Relay race - Friday July 30th at 6:30pm ET USAT Foundation Watch Party.  <a> This deaf-blind Paralympian was told to navigate Tokyo alone. So she quit Team USA.</a> TIMONIUM, Md. — Five years ago, <a href="https://en.wikipedia.org/wiki/Rebecca_Meyers" rel="nofollow" target="_blank">Becca Meyers</a> was on the floor of her room in the Olympic Village at the 2016 Rio de Janeiro Paralympics, balled up and sobbing, frustrated and terrified. She had stopped eating because she couldn’t find the athletes’ dining area. Even after her parents rescued her and pumped her full of calories and confidence in time for her to win three gold medals and a silver for Team USA, she made a promise to herself: She would never put herself through such a nightmare again. On Sunday evening, roughly five weeks before the start of the Tokyo Paralympics, Meyers, a deaf-blind swimmer with a chance to medal in four events, pulled the plug on her Olympic dream — most likely forever. With a click, she sent an email informing U.S. Olympic and Paralympic Committee officials of her decision to withdraw from Team USA. <a href="https://www.womensrunning.com/culture/news/gwen-jorgensen-leaving-bowerman-track-club/?utm_source=ActiveCampaign&amp;utm_medium=email&amp;utm_content=Endurance+Sportswire+Thursday+News&amp;utm_campaign=ESW+Thursday+7%2F22%2F2021" rel="nofollow" target="_blank"> Gwen Jorgensen is Leaving Bowerman Track Club</a> After four years at the Nike-sponsored club coached by Jerry Schumacher, Gwen Jorgensen announced today that she’s leaving Bowerman Track Club to be coached by Bobby McGee, who she has worked with in the past. In a video uploaded to her YouTube channel, Jorgensen explained that a mix of career and family goals led to this decision. “I’ve had two marathons that just haven’t proven I can do it,” she said. “I want to just have a marathon, that’s like, OK, I can run this.” She and her husband, Patrick Lemieux, are also looking for a new place to live and are considering having more children. Jorgensen won the Olympic gold at the Rio Games in 2016 in triathlon, and announced a year later she would shift to running, with a focus on medaling in the marathon. Due to extended recovery after heel surgery to repair Haglund’s deformity in May 2019, she didn’t end up competing in the Olympic marathon trials last year—in early 2020, she decided to focus on the track.   “My goals in the marathon aren’t changing. My timeline is,” she said at the time. What's New in the 303: <a href="https://www.teamusa.org/USA-Triathlon/News/Articles-and-Releases/2021/July/22/Remembering-Mike-Greer" rel="nofollow" target="_blank"> REMEMBERING MIKE GREER – A PIONEER, INNOVATOR AND FRIEND</a> An athlete, race director, official, volunteer, author and speaker. A coach and a mentor. An inspiration and an innovator. A pioneer of the sport and a titan of the community. Mike Greer, who dedicated his life to triathlon and the multisport community, passed away at 82 on July 21. His service to the sport spanned nearly four decades and encompassed every facet of the industry. The Funeral service is planned for Monday, July 26 at 1 p.m. CT in Lubbock, Texas at the Sanders Funeral Home. Mike competed in over 400 triathlons across every distance and continued to excel as an age-group athlete into his 80s, created and served as the race director of Buffalo Springs Lake 70.3 at Lubbock, Texas, for the past 30-plus years, held the position of both Interim Executive Director and President of the Board of Directors of USA Triathlon, and created the swim-bike discipline of aquabike, among other accomplishments and contributions.  Mike was one of the forerunners of the sport who guided triathlon through its formative years to bring it stability, authenticity and solvency, and laid the foundation for the current success of both the sport and the National Governing Body. “All of us stand on the shoulders of Mike – what he did for our sport and USA Triathlon cannot be overstated,” said Rocky Harris, USA Triathlon CEO. “He taught all of us so much about both triathlon and life, and his legacy will have a lasting impact in every corner of our industry and community.” <a href="https://303cycling.com/ride-race-mt-evans-bob-cook-memorial-july-25th-only-chance-to-ride-with-no-cars/" rel="nofollow" target="_blank"> Ride/Race Mt. Evans–Bob Cook Memorial July 25th, only Chance to Ride with No Cars</a> For 2021, the Bob Cooke Memorial Mt. Evans Hill Climb is a partner event in the Gran Fondo National Series. Here’s what that means for riders: <ul> <li>Age group results from the Mt. Evans Hill Climb Gran Fondo will count toward the season-long Gran Fondo National Series Championship points competition. Regionally, athletes can also earn points at the Triple Bypass Gran Fondo on August 21 and the Golden Gran Fondo on August 29.</li> </ul> Series Points will be awarded based on Gran Fondo National Series age groups, which are different than the age group categories at the Mt. Evans Hill Climb Gran Fondo. Updated Series Points standings are available on the Gran Fondo National Series website. Gran Fondo National Series points will not be awarded to riders competing in the USA Cycling race. Riders can qualify for the 2022 Gran Fondo National Championship event in either the Mt. Evans Hill Climb Gran Fondo or in the Mt. Evans Hill Climb USA Cycling race based on performance, see criteria at Gran Fondo National Championship.  <a href="https://bbscendurance.com/triboulder/" rel="nofollow" target="_blank">Tri Boulder</a> <ul> <li>As one of Colorado’s most popular summer triathlons, Tri Boulder offers many different multisport race distances, all in one eventful day! Join us for a full day of racing at the Rez.</li> <li>Long Course Boulder Beast Triathlon &amp; Aquabike</li> <li>Olympic &amp; Sprint Triathlon, Duathlon &amp; Relays</li> <li>Saturday, July 24th, 2021</li> <li>Boulder Reservoir, 5565 N 51st St Boulder, CO 80301</li> <li>We can't wait to get to racing at the Boulder Reservoir! Saturday is going to be a great day with temperatures reaching 88°F during the race. The water temperature at Boulder Reservoir as of July 13th is 77°</li> <li>Boulder Beast Run Course – The Boulder Beast Triathlon Run Course is 15k/9.3 miles. Runners will complete the 10k course for lap 1, and the 5k course for lap 2.</li> <li>Duathlon – Duathletes will run 5k, bike 12.4 miles, and finish with a 5k run.</li> <li>Boulder Beast Aquabike – Aquabike athletes will swim 1.2 miles, and bike 50 miles.</li> </ul> Bill &amp; Rich's Excellent [Endurance] Adventure <ul> <li>Bermuda follow up</li> <li> <ul> <li>No fast food places except one KFC - <a href="https://www.bermuda4u.com/faqs/mcdonalds-bermuda/" rel="nofollow" target="_blank">McDonalds Bermuda (bermuda4u.com)</a></li> <li>Population ~62,000</li> <li>Bermuda is one of the 14 British Overseas Territories</li> <li>54 square kilometers or 20 square miles</li> <li>21 miles long and 1.5 at the widest point</li> <li>54% Black, 31% White, 8% Multiracial, 4% Asian, 3% Other</li> </ul> </li> </ul> Video of the Week: <a href="https://youtu.be/wSbi2HLtg7E" rel="nofollow" target="_blank">Morgan Pearson - 5 x Mile</a> Closing: Thanks again for listening in this week.  Please be sure to follow us @303endurance and of course go to iTunes and give us a rating and a comment.  We'd really appreciate it! Stay tuned, train informed, and enjoy the endurance journey!

Heather Novickis Olympic Dreams

2:31 - What Heather does as a Sports Athlete Agent3:29 - When she knew being an agent is what she wanted to do.6:13 - What she liked about work with Gold Medal Management.8:19 - How storytelling is important in representing traditional or Olympic athletes rather than mainstream athletes.9:35 - How Heather builds relationships and trust with athletes.11:21 - Expectations athletes should have when working with an agent.13:37 - How Human Interest Group finds brands that looks at an athlete’s qualities for sponsorship.16:30 - How HIG finds its athletes for representation.20:46 - How Pararlympic athletes are getting better opportunities for sponsorships and branding.23:39 - How Olympic Rule #40 affects athletes when they are participating in the Olympic Games.27:35 - What she learned working for Gold Medal Management, Octagon and IMG to help launch her own company, Kinetic Sports Management and how she arrived at Human Interest Group.31:13 - What success Heather has experienced for her clients. 36:13 - How companies are strategizing to find the right athletes to be brand ambassadors.38:22 - What the future of women is for companies wanting to brand.40:22 - What keeps Heather driven to stay in this industry.42:27 - What the craziest experience Heather has had working in this industry.46:48 - How she has worked with women endurance athletes48:05 - What advice Heather has for someone wanting to work in the sports agent industry.50:59 - What sacrifices Heather has to make as an athlete agent.52:20 - Heather explains why she loves being a sports agent.54:19 - Best advice Heather has been given working in this industry.55:36 - Heather explains if many people are interested in being an agent.59:36 - How she was one of the first two women agents in the Olympic space.1:01:09 - How people can find out more about Human Interest Group

<ul><li>2:31 - What Heather does as a Sports Athlete Agent</li><li>3:29 - When she knew being an agent is what she wanted to do.</li><li>6:13 - What she liked about work with Gold Medal Management.</li><li>8:19 - How storytelling is important in representing traditional or Olympic athletes rather than mainstream athletes.</li><li>9:35 - How Heather builds relationships and trust with athletes.</li><li>11:21 - Expectations athletes should have when working with an agent.</li><li>13:37 - How Human Interest Group finds brands that looks at an athlete’s qualities for sponsorship.</li><li>16:30 - How HIG finds its athletes for representation.</li><li>20:46 - How Pararlympic athletes are getting better opportunities for sponsorships and branding.</li><li>23:39 - How Olympic Rule #40 affects athletes when they are participating in the Olympic Games.</li><li>27:35 - What she learned working for Gold Medal Management, Octagon and IMG to help launch her own company, Kinetic Sports Management and how she arrived at Human Interest Group.</li><li>31:13 - What success Heather has experienced for her clients. </li><li>36:13 - How companies are strategizing to find the right athletes to be brand ambassadors.</li><li>38:22 - What the future of women is for companies wanting to brand.</li><li>40:22 - What keeps Heather driven to stay in this industry.</li><li>42:27 - What the craziest experience Heather has had working in this industry.</li><li>46:48 - How she has worked with women endurance athletes</li><li>48:05 - What advice Heather has for someone wanting to work in the sports agent industry.</li><li>50:59 - What sacrifices Heather has to make as an athlete agent.</li><li>52:20 - Heather explains why she loves being a sports agent.</li><li>54:19 - Best advice Heather has been given working in this industry.</li><li>55:36 - Heather explains if many people are interested in being an agent.</li><li>59:36 - How she was one of the first two women agents in the Olympic space.</li><li>1:01:09 - How people can find out more about Human Interest Group</li></ul>

Heather Novickis - Athlete Agent, Olympic, Paralympic & Endurance