Candace Lun Plotkin's guest appearances

Candace Lun Plotkin

The Quotable Sales Podcast

Tim Ferriss

David Burkus

Viveka von Rosen

Will Harris

Bobbi Brown

John Barrows

Doug Landis

Max Altschuler

Bill Wilson

Mike Martin

Carol Fishman Cohen

Jeff Davis

Oscar Trimboli

David Jacoby

Tim Sanders

OwlTail

Jennifer Stanley

B2B customers are consumers, too. And they have consumers’ expectations for 24/7 access to accurate information and easy ways to buy. How can you use digital to give these buyers what they’re looking for in your B2B buying process? Join McKinsey &amp; Company’s Jennifer Stanley, Expert Partner, and Candace Lun Plotkin, Director of Knowledge, as they reveal what they’ve learned from clients and their research. Here's a hint for successful digital transformation: Start small, test, and build from there. Guests:  Jennifer Stanley (https://twitter.com/JenStanley3) Candace Lun Plotkin (https://www.linkedin.com/in/candacelunplotkin)  Hosts: Tim Clarke (https://twitter.com/timxclarke), Kevin Micalizzi (https://twitter.com/kevinmic) Related resources:  McKinsey: Is Your Sales Organization Ready for the Digital Revolution? http://sforce.co/2m8Olzl The 7 Biggest Trends Upending Sales Today http://sforce.co/2pHzuNq  #b2bsales #digital #b2b #sales #digitalquotient

B2B customers are consumers, too. And they have consumers’ expectations for 24/7 access to accurate information and easy ways to buy. How can you use digital to give these buyers what they’re looking for in your B2B buying process? Join McKinsey &amp; Company’s Jennifer Stanley, Expert Partner, and Candace Lun Plotkin, Director of Knowledge, as they reveal what they’ve learned from clients and their research. Here's a hint for successful digital transformation: Start small, test, and build from there. Guests: <ul> <li>Jennifer Stanley (<a href="https://twitter.com/JenStanley3" rel="nofollow" target="_blank">https://twitter.com/JenStanley3</a>)</li> <li>Candace Lun Plotkin (<a href="https://www.linkedin.com/in/candacelunplotkin" rel="nofollow" target="_blank">https://www.linkedin.com/in/candacelunplotkin</a>)</li> </ul> Hosts: Tim Clarke (<a href="https://twitter.com/timxclarke" rel="nofollow" target="_blank">https://twitter.com/timxclarke</a>), Kevin Micalizzi (<a href="https://twitter.com/kevinmic" rel="nofollow" target="_blank">https://twitter.com/kevinmic</a>) Related resources: <ul> <li>McKinsey: Is Your Sales Organization Ready for the Digital Revolution? <a href="http://sforce.co/2m8Olzl" rel="nofollow" target="_blank">http://sforce.co/2m8Olzl</a></li> <li>The 7 Biggest Trends Upending Sales Today <a href="http://sforce.co/2pHzuNq" rel="nofollow" target="_blank">http://sforce.co/2pHzuNq</a></li> </ul> #b2bsales #digital #b2b #sales #digitalquotient

Episode #44: How B2B Digital Leaders Drive More Revenue Growth, with McKinsey & Company's Jennifer Stanley and Candace Lun Plotkin