Al Hussain's guest appearances

Al Hussain

Mufti Menk

Muhammadan Way

On Brand with Nick Westergaard

Karim Abuzaid

Seth Godin

Aaron Draplin

Abu Lahab

Surah Zumar

Surah Ankaboot

Jason Miller

Kevin Kelly

Nancy Duarte

Phil Pallen

Paul Smith

Jeremy Stewart

Pia Silva

Michael Zipursky

Peter Levitan

Kieran Flanagan

OwlTail

Muharram and the Martyrdom of Al Hussain (RA)

“The CMO for a medium-sized brand is responsible for more words than the editor of a newspaper.” Words matter. And, to this very point, there are a lot of them in the crowded, digital world we find ourselves in. How can you develop a consistent yet flexible brand lexicon? Just ask strategist Al Hussain of Verbal Identity. And that’s exactly what I did on this week’s episode of the On Brand podcast.About Al HussainAl is a thought leader in where language meets behavioral science. He’s helped position great British fashion brands like Fred Perry and Belstaff; Britain’s most popular car brand, Vauxhall; and he also lead the naming team for one of the world’s greatest hotels, although it’s not open yet. He’s also a guest speaker at various conferences, most recently the Telegraph Festival of Business in London.Episode HighlightsWhere do you start with brand language? “It has to be working at every level.” Al took us through the three major categories: 10,000-foot level — the brand narrative, 1,000-foot level — the different ways of telling a story, and the ground-level – the basics of word choice and sentence length. “Language exists everywhere. The strongest brands work at all levels.”What brand’s language does Al admire? “Slack because it’s carried all the way through. Even to the language on an app update.” Words are a simple and cost-effective way to enhance any brand touchpoint — even a software update!How do you operationalize language internally? It’s a lot of work! Al and his team use a mix of workshops, mini-sites, emails, toolkits, and templates to help individuals at organizations understand how to implement the brand language in their day-to-day work.What’s one thing you can do to start thinking about your brand’s language? “Two things: First, look at the overarching thought or strategy for your brand. Then ask people to interpret that — like the forklift driver. Second, look at externals like your website and your competitors. Ask yourself, is that who we want to be?”What brand has made Al smile recently? Why is Al subscribed to an email list for a women’s clothing brand? Because fashion brand Reformation writes amazing subject lines that consistently make Al smile.To learn more, go to verbalidentity.com.As We Wrap …Before we go, I want to flip the microphone around to our community …Bill Robinson gave us a shout on Twitter after listening to our live show at SXSW. Thanks for listening, Bill!Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.On Brand is sponsored by my new book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Pre-order now and get special digital extras. Learn more.  Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, TuneIn, and RSS.  Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.  OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices

“The CMO for a medium-sized brand is responsible for more words than the editor of a newspaper.” Words matter. And, to this very point, there are a lot of them in the crowded, digital world we find ourselves in. How can you develop a consistent yet flexible brand lexicon? Just ask strategist Al Hussain of Verbal Identity. And that’s exactly what I did on this week’s episode of the On Brand podcast.About Al HussainAl is a thought leader in where language meets behavioral science. He’s helped position great British fashion brands like Fred Perry and Belstaff; Britain’s most popular car brand, Vauxhall; and he also lead the naming team for one of the world’s greatest hotels, although it’s not open yet. He’s also a guest speaker at various conferences, most recently the Telegraph Festival of Business in London.Episode HighlightsWhere do you start with brand language? “It has to be working at every level.” Al took us through the three major categories: 10,000-foot level — the brand narrative, 1,000-foot level — the different ways of telling a story, and the ground-level – the basics of word choice and sentence length. “Language exists everywhere. The strongest brands work at all levels.”What brand’s language does Al admire? “Slack because it’s carried all the way through. Even to the language on an app update.” Words are a simple and cost-effective way to enhance any brand touchpoint — even a software update!How do you operationalize language internally? It’s a lot of work! Al and his team use a mix of workshops, mini-sites, emails, toolkits, and templates to help individuals at organizations understand how to implement the brand language in their day-to-day work.What’s one thing you can do to start thinking about your brand’s language? “Two things: First, look at the overarching thought or strategy for your brand. Then ask people to interpret that — like the forklift driver. Second, look at externals like your website and your competitors. Ask yourself, is that who we want to be?”What brand has made Al smile recently? Why is Al subscribed to an email list for a women’s clothing brand? Because fashion brand Reformation writes amazing subject lines that consistently make Al smile.To learn more, go to <a href="http://www.verbalidentity.com/" rel="nofollow" target="_blank">verbalidentity.com</a>.As We Wrap …Before we go, I want to flip the microphone around to our community …Bill Robinson gave us a shout on Twitter after listening to our <a href="http://www.branddrivendigital.com/live-onstage-sxsw-heather-whaling-wendy-cohen/" rel="nofollow" target="_blank">live show at SXSW</a>. Thanks for listening, Bill!Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.On Brand is sponsored by my new book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Pre-order now and get special digital extras. <a href="http://www.nickwestergaard.com/books/brand-now/" rel="nofollow" target="_blank">Learn more</a>.<ul> <li> Subscribe to the podcast – You can subscribe to the show via <a href="https://itunes.apple.com/us/podcast/on-brand-podcast-about-branding/id1113563080?mt=2" rel="nofollow" target="_blank">iTunes</a>, <a href="http://app.stitcher.com/browse/feed/40156/details" rel="nofollow" target="_blank">Stitcher</a>, <a href="https://tunein.com/radio/On-Brand-p967623/" rel="nofollow" target="_blank">TuneIn</a>, and <a href="http://www.branddrivendigital.com/feed/podcast/" rel="nofollow" target="_blank">RSS</a>.</li> <li> Rate and review the show – If you like what you’re hearing, head over to <a href="https://itunes.apple.com/us/podcast/on-brand-podcast-about-branding/id1113563080?mt=2" rel="nofollow" target="_blank">iTunes</a> and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.</li> <li> OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? <a href="http://www.branddrivendigital.com/how-to-rate-and-review-a-podcast-in-itunes/" rel="nofollow" target="_blank">Check this out</a>.</li> </ul>Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices" rel="nofollow" target="_blank">megaphone.fm/adchoices</a>

Mastering Your Brand’s Verbal Identity with Al Hussain

Who Killed Al-Hussain? – Explained by Karim Abuzaid.

Who Killed Al Hussain