Margaret Skoglund's guest appearances

Margaret Skoglund

So Money with Farnoosh Torabi

Reinvent Yourself

Money. You Got This.

Leisa Peterson

Sarah LaFleur

Gretchen Rubin

Jennefer Witter

Susan McPherson

Kathryn Minshew

Sallie Krawcheck

Ruth Soukup

Karen Cahn

Vera Gibbons

Susan Hyatt

Michael Roderick

Candice Cook

Jacki Zehner

Linda Descano

OwlTail

Building a High-End Virtual Business with Margaret Skoglund

When Broadway shut down on March 12, 2020, Margaret Skoglund was on the cusp of realizing her dream—of becoming a Broadway general manager.  She’d already handled big shows from Mamma Mia! to The Lion King. “There are 41 disparate theaters on Broadway,” she tells CoveyClub founder, Lesley Jane Seymour. “There is no NFL, no MLB organization to mobilize all of us. There is a trade organization but no headquarters….I thought, 'we’re not going to figure out how to get back into the theater any time soon'. People thought July…I decided it would be a year.” So Skoglund and a co-founder got busy, setting up a company called Virtual Broadway (www.virtualbway.com)which “connects dancers, actors, music directors to corporate America.”  She started by knocking on the doors of her college alumnae and asking: “Do you need a Hamilton actor to come teach motivational tips?” Turns out they did.  A multinational financial firm celebrated their sales team with 45 minutes of specially designed online content. A group of attorneys were led in a stress-relieving wellness activity from actors in the Lion King.  “The most fun is putting artists together who get to work at a moment that is devastating,” says Skoglund.

When Broadway shut down on March 12, 2020, Margaret Skoglund was on the cusp of realizing her dream—of becoming a Broadway general manager.  She’d already handled big shows from Mamma Mia! to The Lion King. “There are 41 disparate theaters on Broadway,” she tells CoveyClub founder, Lesley Jane Seymour. “There is no NFL, no MLB organization to mobilize all of us. There is a trade organization but no headquarters….I thought, 'we’re not going to figure out how to get back into the theater any time soon'. People thought July…I decided it would be a year.” So Skoglund and a co-founder got busy, setting up a company called Virtual Broadway (<a href="http://www.virtualbway.com/" rel="nofollow" target="_blank">www.virtualbway.com</a>)which “connects dancers, actors, music directors to corporate America.”  She started by knocking on the doors of her college alumnae and asking: “Do you need a Hamilton actor to come teach motivational tips?” Turns out they did.  A multinational financial firm celebrated their sales team with 45 minutes of specially designed online content. A group of attorneys were led in a stress-relieving wellness activity from actors in the Lion King.  “The most fun is putting artists together who get to work at a moment that is devastating,” says Skoglund.

#124: Margaret Skoglund (Pivoting in the pandemic from Broadway to Broadband)

When Broadway went dark in March 2020 following the pandemic, countless artists and performers found themselves suddenly out of work, including Margaret Skoglund, a Broadway show manager. Her pivot in the following months would not help her to rebound, but many of her creative colleagues. She founded Virtual Broadway, a platform that connects people to the world's most successful performers with professionally-produced, custom video experiences for your business or for your friends and family. More about Margeret: A former Duke Women’s Basketball manager, she traded games for performances and practices for rehearsals when she moved to New York City to manage Broadway shows. Over a dozen years later, favorites include Rock of Ages, Mamma Mia!, What the Constitution Means to Me, and Once On This Island as well as The Lion King and Newsies First National Tours. Other credits include Executive Producer of The Seagull (2018 Tribeca Film Festival) and Associate Producer of the inaugural Festival of New American Musicals in Los Angeles. In her spare time, she served on the Duke University Alumni Association Board of Directors and co-founded Open Stage Project, a non-profit that introduces high school women from underserved communities to backstage jobs. Learn more about your ad choices. Visit megaphone.fm/adchoices

When Broadway went dark in March 2020 following the pandemic, countless artists and performers found themselves suddenly out of work, including Margaret Skoglund, a Broadway show manager. Her pivot in the following months would not help her to rebound, but many of her creative colleagues. She founded <a href="https://virtualbway.com/" rel="nofollow" target="_blank">Virtual Broadway</a>, a platform that connects people to the world's most successful performers with professionally-produced, custom video experiences for your business or for your friends and family. More about Margeret: A former Duke Women’s Basketball manager, she traded games for performances and practices for rehearsals when she moved to New York City to manage Broadway shows. Over a dozen years later, favorites include Rock of Ages, Mamma Mia!, What the Constitution Means to Me, and Once On This Island as well as The Lion King and Newsies First National Tours. Other credits include Executive Producer of The Seagull (2018 Tribeca Film Festival) and Associate Producer of the inaugural Festival of New American Musicals in Los Angeles. In her spare time, she served on the Duke University Alumni Association Board of Directors and co-founded Open Stage Project, a non-profit that introduces high school women from underserved communities to backstage jobs. Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices" rel="nofollow" target="_blank">megaphone.fm/adchoices</a>

1125: Pivoting When Your Entire Industry Shuts Down with Margaret Skoglund, Founder Virtual Broadway