Gary Wishnatzki's guest appearances

Gary Wishnatzki

Agriculture Adapts by ClimateAi

The Produce Industry Podcast w/ Patrick Kelly

The Business of Blueberries

Matt Reeves

Michael Thomas

David Rosenberg

Bo Jackson

Katharine Hayhoe

Jerry Garcia

Jean Ginzburg

Ray Goldberg

Ken Patterson

Patrick Kelly

Greg White

Megan McKenna

Jason Samenow

Tatiana Schlossberg

Kim Chackal

OwlTail

In this episode of “The Business of Blueberries,” host Kasey Cronquist, president of the USHBC and the North American Blueberry Council (NABC), is joined by Gary Wishnatzki, owner of Wish Farms in Plant City, Florida, for a discussion about the farm’s history and successes. “Flavor, to me, is the most important thing, because getting the consumer to buy it once is one thing, getting them to buy it over and over again [is another]. How you achieve [brand loyalty] is by having good tasting fruit.” - Gary Wishnatzki“When [your company gets bigger], as we have, you really have to become an orchestra. When you’re an orchestra, you have to play from a sheet of music … process is a big part of what we’re doing.” - Gary Wishnatzki Topics covered include:The rich family history of Wish Farms, which was founded in 1922. The workplace culture of Wish Farms and how it plays into the company’s success. Building brand loyalty and recognition through genetics and flavor. Wish’s adoption of machine harvesting technology. Crop ReportThe Blueberry Crop Report is an update on crop conditions and markets throughout North and South America. In this episode, you’ll hear from Ken Patterson in Florida, John Bennett in Georgia, Mario Ramírez in Mexico, and Luis Vegas in Peru. This was recorded on March 23, 2022.Marketing BoostNational Blueberry Month is almost here, and the blueberry industry is looking to make an impact. On this week’s Marketing Boost, USHBC/NABC Vice President of Marketing and Communications Jennifer Sparks discusses how the month-long celebration will benefit the nonprofit No Kid Hungry. To pledge your product donation, visit ushbc.blueberry.org/donate and fill out the form by March 30.

In this episode of “The Business of Blueberries,” host Kasey Cronquist, president of the USHBC and the North American Blueberry Council (NABC), is joined by Gary Wishnatzki, owner of <a href="https://wishfarms.com/" rel="noopener noreferrer nofollow" target="_blank">Wish Farms</a> in Plant City, Florida, for a discussion about the farm’s history and successes. “Flavor, to me, is the most important thing, because getting the consumer to buy it once is one thing, getting them to buy it over and over again [is another]. How you achieve [brand loyalty] is by having good tasting fruit.” - Gary Wishnatzki“When [your company gets bigger], as we have, you really have to become an orchestra. When you’re an orchestra, you have to play from a sheet of music … process is a big part of what we’re doing.” - Gary Wishnatzki Topics covered include:<ul><li>The rich family history of Wish Farms, which was founded in 1922. </li><li>The workplace culture of Wish Farms and how it plays into the company’s success. </li><li>Building brand loyalty and recognition through genetics and flavor. </li><li>Wish’s adoption of machine harvesting technology. </li></ul>Crop ReportThe Blueberry Crop Report is an update on crop conditions and markets throughout North and South America. In this episode, you’ll hear from Ken Patterson in Florida, John Bennett in Georgia, Mario Ramírez in Mexico, and Luis Vegas in Peru. This was recorded on March 23, 2022.Marketing BoostNational Blueberry Month is almost here, and the blueberry industry is looking to make an impact. On this week’s Marketing Boost, USHBC/NABC Vice President of Marketing and Communications Jennifer Sparks discusses how the month-long celebration will benefit the nonprofit No Kid Hungry. To pledge your product donation, visit <a href="https://ushbc.blueberry.org/donate/" rel="noopener noreferrer nofollow" target="_blank">ushbc.blueberry.org/donate</a> and fill out the form by March 30.

Wishes Do Come True, With Gary Wishnatzki of Wish Farms

In this episode of The Produce Industry Podcast w/ Patrick Kelly and our Co-Host Ross Nelson, Vice President of Retail Execution at Indianapolis Fruit Company (Choice Sponsor) we wish upon a Star I mean a berry in PLANT CITY, Florida. Ross travels down to Florida to get out of the snow and 4 degree weather in Indianapolis to visit blueberries, strawberries, and a PIXIE ROOM! As Ross and I visit with Wish Farms, the team and tour the entire property we learn that at WISH FARMS they only hire good PIXIES - from the moment you step foot on the property from the time you leave it is a true PRODUCE EXPERIENCE!  JOIN Ross and Patrick this week LIVE from the WISH FARMS PIXIE ROOM STUDIO in Plant City, Florida to learn from a legend and all around great PRODUCE company.  FANCY SPONSORS: Ag Tools, Inc.: https://www.agtechtools.com, Flavor Wave, LLC.: https://flavorwavefresh.com,  Noble Citrus: https://noblecitrus.com &amp; Buck Naked Onions/Owyhee Produce, Inc.: http://www.owyheeproduce.com CHOICE SPONSORS:  Indianapolis Fruit Company: https://indyfruit.com, Equifruit: https://equifruit.com Arctic® Apples: https://arcticapples.com Sev-Rend Corporation: https://www.sev-rend.com and Golden Star Citrus, Inc.: http://www.goldenstarcitrus.com STANDARD SPONSORS: John Greene Logistics Company: https://www.jglc.com London Fruit Inc. https://londonfruit.com and FoodStory Brands, LLC.: https://www.foodstorybrands.com

In this episode of The Produce Industry Podcast w/ Patrick Kelly and our Co-Host Ross Nelson, Vice President of Retail Execution at Indianapolis Fruit Company (Choice Sponsor) we wish upon a Star I mean a berry in PLANT CITY, Florida. Ross travels down to Florida to get out of the snow and 4 degree weather in Indianapolis to visit blueberries, strawberries, and a PIXIE ROOM! As Ross and I visit with Wish Farms, the team and tour the entire property we learn that at WISH FARMS they only hire good PIXIES - from the moment you step foot on the property from the time you leave it is a true PRODUCE EXPERIENCE!  JOIN Ross and Patrick this week LIVE from the WISH FARMS PIXIE ROOM STUDIO in Plant City, Florida to learn from a legend and all around great PRODUCE company.  FANCY SPONSORS: Ag Tools, Inc.: <a href="https://www.agtechtools.com" rel="nofollow" target="_blank">https://www.agtechtools.com</a>, Flavor Wave, LLC.: <a href="https://flavorwavefresh.com" rel="nofollow" target="_blank">https://flavorwavefresh.com</a>,  Noble Citrus: <a href="https://noblecitrus.com" rel="nofollow" target="_blank">https://noblecitrus.com</a> &amp; Buck Naked Onions/Owyhee Produce, Inc.: <a href="http://www.owyheeproduce.com" rel="nofollow" target="_blank">http://www.owyheeproduce.com</a> CHOICE SPONSORS:  Indianapolis Fruit Company: <a href="https://indyfruit.com" rel="nofollow" target="_blank">https://indyfruit.com</a>, Equifruit: <a href="https://equifruit.com" rel="nofollow" target="_blank">https://equifruit.com</a> Arctic® Apples: <a href="https://arcticapples.com" rel="nofollow" target="_blank">https://arcticapples.com</a> Sev-Rend Corporation: <a href="https://www.sev-rend.com" rel="nofollow" target="_blank">https://www.sev-rend.com</a> and Golden Star Citrus, Inc.: <a href="http://www.goldenstarcitrus.com" rel="nofollow" target="_blank">http://www.goldenstarcitrus.com</a> STANDARD SPONSORS: John Greene Logistics Company: <a href="https://www.jglc.com" rel="nofollow" target="_blank">https://www.jglc.com</a> London Fruit Inc. <a href="https://londonfruit.com" rel="nofollow" target="_blank">https://londonfruit.com</a> and FoodStory Brands, LLC.: <a href="https://www.foodstorybrands.com" rel="nofollow" target="_blank">https://www.foodstorybrands.com</a>

Wish Upon a Berry w/ Gary Wishnatzki of Wish Farms - EP161

Gary is a 3rd generation CEO of one of the largest strawberry operations in the south east U.S. He walks us through how the strawberry world in the south east has changed over the past century and how Wish Farms continues to evolve to keep up with a changing world. This week on Agriculture Adapts: - International strawberry market dynamics - How climate has changed strawberry management strategies - Are hurricanes a major concern for the Florida strawberry world? - Solving the labor shortage

Gary is a 3rd generation CEO of one of the largest strawberry operations in the south east U.S. He walks us through how the strawberry world in the south east has changed over the past century and how Wish Farms continues to evolve to keep up with a changing world. This week on Agriculture Adapts: - International strawberry market dynamics - How climate has changed strawberry management strategies - Are hurricanes a major concern for the Florida strawberry world? - Solving the labor shortage

Gary Wishnatzki - CEO of Wish Farms (Strawberries) and Co-founder of Harvest Croo Robotics