Louise Mason's guest appearances

Louise Mason

Smart Leaders Sell Podcast

Legally Different

ARC360 Podcast

Rob Walch

Neil Patel

Dorie Clark

Chris Ducker

Brian Dixon

Laura Roeder

Jordan Fisher

Mike Morrison

Amanda Bond

Ann Wilson

Mike Michalowicz

Joanna Penn

Jocelyn Sams

Jay Baer

Andy Storch

OwlTail

In this episode we talk with Louise Mason Drust, operations manager at Accident Express – a two site, family repair business based in the Midlands. Louise talks to us about how growing up in and around the business ultimately led to her joining full time and taking on the role of operations director - although via a not-so typical route. During the interview Louise references millennials – and their impact on the business world – and discusses innovation, and how Accident Express is renowned for trying new things – that latest being the introduction of an autonomous management style.

In this episode we talk with Louise Mason Drust, operations manager at Accident Express – a two site, family repair business based in the Midlands. Louise talks to us about how growing up in and around the business ultimately led to her joining full time and taking on the role of operations director - although via a not-so typical route. During the interview Louise references millennials – and their impact on the business world – and discusses innovation, and how Accident Express is renowned for trying new things – that latest being the introduction of an autonomous management style.

ARC360 Podcast Episode 11: Family Matters - Louise Mason Drust, operations manager, Accident Express

Louise hit the heights of a legal career that many desire; working for a Magic Circle law firm. However, it soon became clear to Louise that that way of working  wasn't a high for her at all and it proved to be pivotal in hitting her "rock bottom". It was that low which actually paved the way for a new path for Louise when doors serendipitously opened during her recovery phase which led her  back into one of her childhood passions; music.  My favourite part of this journey is when Louise takes a temp job at HMV - hell yehhh! Not one to sit on the side lines and do things by halves, Louise has cultivated a freelance career in the music and radio world which has seen her working across BBC Radio with the likes ofJo Whiley, Lauren Laverne and Annie Mac, working for ABC radio in Australia, being a music journalist for BBC Radio 6, producing and presenting her own radio show (The Flip Side for Reform Radio) and  producing numerous podcasts including Annie Mac's! Need I go on...Louise describes herself as a creative go-getter, which I totally agree with! She's got such a fire in her, can make sh*t happen AND she's also soooooo creative! This is one of the many reasons why she's legally different to me.In this episode we cover:-Louise's path into law - humble northern beginnings to a top global law firm.The highs of trainee lawyer life, including a secondment to Paris.Mental healthfeeling deeply low and not knowing what was wrongopen shares around tears before work and in the office toiletspressures of a Magic Circle firm including expectations of doing 'all nighters'Hitting "rock bottom" with  depression and a break down:-leaving London and entering the recovery phasefeelings during the “low period”finding purpose and igniting inner passion- via a temp job at HMV (this is one of my fave convos - deep insights into the  'simplicity' of this job but the power it had in 'saving' Louise and igniting her spark for life again).Doors start to open, work experience at Radio Cumbria, shadowing Jo Wiley and working for the BBC in London.Living / working in Australia.Diving into Louise's current freelance work in the audio + music world (including being Annie Mac's podcast producer).Finding law again, working for Ignition law on an agile / flexible basis and balancing this with the creative  audio work.The meaning of 'labels' we give ourselves (such an interesting convo around that!)What Louise would tell the earlier version of herself if she could have a chat with her.Why Louise is Legally Different.CONTACT INFO + LINKSYou can find Louise's website here and connect with her via Instagram here.Legally Different:-Instagram:@legallydifferent Email: hello@legallydifferent.comThanks for tuning in!Lauren 

Louise hit the heights of a legal career that many desire; working for a Magic Circle law firm. However, it soon became clear to Louise that that way of working  wasn't a high for her at all and it proved to be pivotal in hitting her "rock bottom". It was that low which actually paved the way for a new path for Louise when doors serendipitously opened during her recovery phase which led her  back into one of her childhood passions; music.  My favourite part of this journey is when Louise takes a temp job at HMV - hell yehhh! Not one to sit on the side lines and do things by halves, Louise has cultivated a freelance career in the music and radio world which has seen her working across BBC Radio with the likes ofJo Whiley, Lauren Laverne and Annie Mac, working for ABC radio in Australia, being a music journalist for BBC Radio 6, producing and presenting her own radio show (The Flip Side for Reform Radio) and  producing numerous podcasts including Annie Mac's! Need I go on...Louise describes herself as a creative go-getter, which I totally agree with! She's got such a fire in her, can make sh*t happen AND she's also soooooo creative! This is one of the many reasons why she's legally different to me.In this episode we cover:-<ul><li>Louise's path into law - humble northern beginnings to a top global law firm.</li><li>The highs of trainee lawyer life, including a secondment to Paris.</li><li>Mental health<ul><li>feeling deeply low and not knowing what was wrong</li><li>open shares around tears before work and in the office toilets</li><li>pressures of a Magic Circle firm including expectations of doing 'all nighters'</li></ul></li><li>Hitting "rock bottom" with  depression and a break down:-<ul><li>leaving London and entering the recovery phase</li><li>feelings during the “low period”</li><li>finding purpose and igniting inner passion- via a temp job at HMV (this is one of my fave convos - deep insights into the  'simplicity' of this job but the power it had in 'saving' Louise and igniting her spark for life again).</li></ul></li><li>Doors start to open, work experience at Radio Cumbria, shadowing Jo Wiley and working for the BBC in London.</li><li>Living / working in Australia.</li><li>Diving into Louise's current freelance work in the audio + music world (including being Annie Mac's podcast producer).</li><li>Finding law again, working for Ignition law on an agile / flexible basis and balancing this with the creative  audio work.</li><li>The meaning of 'labels' we give ourselves (such an interesting convo around that!)</li><li>What Louise would tell the earlier version of herself if she could have a chat with her.</li><li>Why Louise is Legally Different.</li></ul>CONTACT INFO + LINKSYou can find Louise's website <a href="https://louisermason.com/" rel="nofollow" target="_blank">here</a> and connect with her via Instagram <a href="https://www.instagram.com/louisermason/?hl=en" rel="nofollow" target="_blank">here.</a>Legally Different:-<ul><li>Instagram:<a href="https://www.instagram.com/legallydifferent/?hl=en" rel="nofollow" target="_blank">@legallydifferent </a></li><li>Email: hello@legallydifferent.com</li></ul>Thanks for tuning in!Lauren

On the Flip Side of Law // With Louise Mason - Freelance Audio Producer, Radio Presenter + Music Journalist

**I am now over on the Selling To Corporate Podcast: http://bit.ly/Apple-Selling-To-Corporate-Podcast. Head on over if you are interested in adding a corporate revenue stream to your business** Have you ever considered starting a podcast? My podcast producer and I have put together everything you need to know to get your very own podcast off the ground! Check out Podcasting That Pays today: http://bit.ly/Podcasting-That-Pays! Louise Mason joins Jess on Smart Leaders Sell today! Louise is Jess' counterpart in the world because she specializes in marketing. Often people blur the lines between sales and marketing and get a little confused surrounding what falls under which category. The two ladies laugh about awful marketers they see online and how many people miss the point before going into Louise's big sales question. Her question is: When does marketing become sales? Jess laughs about what salespeople would answer this question with, and then breaks down exactly when the sales process starts, and what's considered marketing to get the customer to that point. Using Facebook as her example platform, she describes the components of marketing she uses in order to get traffic in front of her, so that she can begin a sales relationship with someone. They discuss prequalification, and the role that marketing plays in bringing the best possible leads forward to the sales conversation. Jess also compares running a business to running a car, and explains that it's important to reverse engineer sales problems and not just assume that it's an issue with marketing. Jess continues to talk about the close relationship between sales and marketing, and how to use marketing to continuously improve the customer experience, and retain them long after they've purchased, or even turn them into a repeat buyer. Louise draws a mental image of Sales and Marketing embracing one another in a loving hug as they continue to congruently work together to accomplish great things within a business. Quotes “If you don't have visibility, you will never have traffic. If you don't have traffic, you will never sell” “The minute the one to one relationship starts happening, that then becomes sales” “A good marketer will bring you the best leads possible” “It's so important when you're running a business to look at every part of the process” Links www.yourmarketingspecialist.co.uk/smarties To sign up for Jessica's book waiting list, visit here! http://jessicalorimer.com/book-waitlist and for even more Jess: https://www.facebook.com/groups/FabulousFemaleEntrepreneurs/ https://jessicalorimer.com/supersize-your-sales https://jessicalorimer.com/list-building-legend Content Disclaimer The information contained above is provided for information purposes only. The contents of this article, video or audio are not intended to amount to advice and you should not rely on any of the contents of this article, video or audio. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this article, video or audio. Jessica Lorimer disclaims all liability and responsibility arising from any reliance placed on any of the contents of this article, video or audio. Disclaimer: Some of these links are for products and services offered by the podcast creator

**I am now over on the Selling To Corporate Podcast: <a href="http://bit.ly/Apple-Selling-To-Corporate-Podcast" rel="nofollow" target="_blank">http://bit.ly/Apple-Selling-To-Corporate-Podcast</a>. Head on over if you are interested in adding a corporate revenue stream to your business** Have you ever considered starting a podcast? My podcast producer and I have put together everything you need to know to get your very own podcast off the ground! Check out Podcasting That Pays today: <a href="http://bit.ly/Podcasting-That-Pays!" rel="nofollow" target="_blank">http://bit.ly/Podcasting-That-Pays!</a> Louise Mason joins Jess on Smart Leaders Sell today! Louise is Jess' counterpart in the world because she specializes in marketing. Often people blur the lines between sales and marketing and get a little confused surrounding what falls under which category. The two ladies laugh about awful marketers they see online and how many people miss the point before going into Louise's big sales question. Her question is: When does marketing become sales? Jess laughs about what salespeople would answer this question with, and then breaks down exactly when the sales process starts, and what's considered marketing to get the customer to that point. Using Facebook as her example platform, she describes the components of marketing she uses in order to get traffic in front of her, so that she can begin a sales relationship with someone. They discuss prequalification, and the role that marketing plays in bringing the best possible leads forward to the sales conversation. Jess also compares running a business to running a car, and explains that it's important to reverse engineer sales problems and not just assume that it's an issue with marketing. Jess continues to talk about the close relationship between sales and marketing, and how to use marketing to continuously improve the customer experience, and retain them long after they've purchased, or even turn them into a repeat buyer. Louise draws a mental image of Sales and Marketing embracing one another in a loving hug as they continue to congruently work together to accomplish great things within a business. Quotes “If you don't have visibility, you will never have traffic. If you don't have traffic, you will never sell” “The minute the one to one relationship starts happening, that then becomes sales” “A good marketer will bring you the best leads possible” “It's so important when you're running a business to look at every part of the process” Links <a href="http://www.yourmarketingspecialist.co.uk/smarties" rel="nofollow" target="_blank">www.yourmarketingspecialist.co.uk/smarties</a> To sign up for Jessica's book waiting list, visit here! <a href="https://l.facebook.com/l.php?u=http%3A%2F%2Fjessicalorimer.com%2Fbook-waitlist&amp;h=ATPw5b_Ko0mIEUQGRV6Em6hdmtz2OAqP8irlnnOdh-6NwJIVw84_q4yYzaW9sMnRhRKf3iRf0Pi8wvxzrkGGMRWMjA4QH88CATfaof5N1lGyZUIWq5Qk2KpONENHTLFThfhoCkiBOqIYkg" rel="nofollow noopener" target="_blank">http://jessicalorimer.com/book-waitlist</a> and for even more Jess: <a href="https://www.facebook.com/groups/FabulousFemaleEntrepreneurs/" rel="noopener nofollow" target="_blank">https://www.facebook.com/groups/FabulousFemaleEntrepreneurs/</a> <a href="https://l.facebook.com/l.php?u=https%3A%2F%2Fjessicalorimer.com%2Fsupersize-your-sales&amp;h=ATOgKmp78oi4z4m9-fZtDf1_lIDk_t_cLnz3ZGG3H6k2481TBYttB_PIiT7goTGRhhkd36KaP-0s9VzzLIRYoqo_-GH2lSZ8jGeOq7ogILzDQYRSmiWlBdKZWHCnWiOMkBUtvgn-Q3Q" rel="nofollow noopener" target="_blank">https://jessicalorimer.com/supersize-your-sales</a> <a href="https://l.facebook.com/l.php?u=https%3A%2F%2Fjessicalorimer.com%2Flist-building-legend&amp;h=ATOgKmp78oi4z4m9-fZtDf1_lIDk_t_cLnz3ZGG3H6k2481TBYttB_PIiT7goTGRhhkd36KaP-0s9VzzLIRYoqo_-GH2lSZ8jGeOq7ogILzDQYRSmiWlBdKZWHCnWiOMkBUtvgn-Q3Q" rel="nofollow noopener" target="_blank">https://jessicalorimer.com/list-building-legend</a> Content Disclaimer The information contained above is provided for information purposes only. The contents of this article, video or audio are not intended to amount to advice and you should not rely on any of the contents of this article, video or audio. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this article, video or audio. Jessica Lorimer disclaims all liability and responsibility arising from any reliance placed on any of the contents of this article, video or audio. Disclaimer: Some of these links are for products and services offered by the podcast creator

SLS041 When Does Marketing Become Sales? with Louise Mason