Sarah Sossong's guest appearances

Sarah Sossong

Health Innovators

Steve Anderson

Richard Lin

David Johnson

Joe Brown

Mike Moyer

Chuck Hazzard

Paul Markham

Kevin Dillard

Michael Dermer

Satish Movva

Eugene Borukhovich

Matthew Holt

Emrah Gultekin

Sandeep Jain

Joseph Kvedar

OwlTail

When it comes to commercializing breakthrough innovations, how you position yourself in the category and the ability to find the right partners are key. How can you fund new innovations and overcome physician adoption challenges? How do you get the top healthcare leaders to support the innovation? What are some of the elements that can become barriers to market success?  On this episode, I’m joined by health tech investor, digital health innovator, and health systems operator, Sarah Sossong. She is one of Fierce Health’s “influential women reshaping health IT”, and she pioneered large-scale innovations from concept to mass adoption and national recognition. On this show, Sarah shares her insights and advice to healthcare innovators.   3 Things We Learned  Language and messaging are key in the mass adoption of innovations Focusing more on the technology and not the problem you’re trying to solve affects your innovation How to make it easier for a physician to adopt your innovation  There are many barriers to the adoption of innovation, and many of them can be mitigated by laying the right groundwork, and taking the right steps. Leadership buy-in, leveraging internal champions, and starting with a problem not a technology are some of the ways you can ensure the success of your innovation. Whatever you do, think long-term. Don’t just think about what you’re doing right now, think about the parts of the innovation that are the most scalable beyond the present moment or the pilot phase.

When it comes to commercializing breakthrough innovations, how you position yourself in the category and the ability to find the right partners are key. How can you fund new innovations and overcome physician adoption challenges? How do you get the top healthcare leaders to support the innovation? What are some of the elements that can become barriers to market success?  On this episode, I’m joined by health tech investor, digital health innovator, and health systems operator, Sarah Sossong. She is one of Fierce Health’s “influential women reshaping health IT”, and she pioneered large-scale innovations from concept to mass adoption and national recognition. On this show, Sarah shares her insights and advice to healthcare innovators. 3 Things We Learned <ul> <li>Language and messaging are key in the mass adoption of innovations</li> <li>Focusing more on the technology and not the problem you’re trying to solve affects your innovation</li> <li>How to make it easier for a physician to adopt your innovation</li> </ul> There are many barriers to the adoption of innovation, and many of them can be mitigated by laying the right groundwork, and taking the right steps. Leadership buy-in, leveraging internal champions, and starting with a problem not a technology are some of the ways you can ensure the success of your innovation. Whatever you do, think long-term. Don’t just think about what you’re doing right now, think about the parts of the innovation that are the most scalable beyond the present moment or the pilot phase.

How to Launch a Breakthrough Innovation From Concept to Mass Adoption w/Sarah Sossong