John Latella's guest appearances

John Latella

Knup Sports Show

The Betting Startups Podcast

The Wagers Wonks Podcast

CASHING OUT:  An Exitwise M&A Podcast

OwlTail

E27: On today's episode of the Cashing Out podcast we have a good friend and entrepreneur, John Latella.  John is the former owner and CEO of the family-owned iconic food brand Garden Fresh Gourmet, which John and his partners sold to The Campbell Soup Company in 2015 for $231 million.John and Todd talk about how he acquired Basha Hummus and El Matador Tortilla Co. to help grow his business to more than $100 Million in sales. We touch on how the Garden Fresh team managed through multiple inbound offers and M&amp;A interest to eventually land on what they thought to be their ideal acquirer, The Campbell Soup Co.  And finally, we discuss what drove John and some new business partners to try to buy the business back just a few years later. Today, John is an active angel investor and founder of Legacy Fantasy Sports, a fantasy sports platform that allows users to insert their favorite professional players from the past into live professional sports events.Episode Highlights:5:48 - Managing inbound interest (M&amp;A) from six different potential acquirers over the years8:55 - What finally let John to sell Garden Fresh to The Campbell Soup Company15:50 - The details of the Garden Fresh sale, and what happened next22:57 - John (and team) have the opportunity to buy Garden Fresh Gourmet back from Campbell's30:20 - John's first phone call after the sale to Campbell's31:46 - The joy of bonusing the original employees of Garden Fresh after the transaction32:54 - John's final Mergers &amp; Acquisition (M&amp;A) advice to his fellow founders and entrepreneurs Where To Find John Latella:LinkedIn:  https://www.linkedin.com/in/john-j-latella/ Where To Find Todd Sullivan: LinkedIn:  https://www.linkedin.com/in/toddfsullivan/  Twitter:  https://twitter.com/Todd_Sullivan  Episode 27 References:  Garden Fresh Gourmet  Garden Fresh Gourmet Acquires Basha Hummus Garden Fresh Gourmet Acquires El Matador Tortilla Chip Co.  Campbell Completes Acquisition of Garden Fresh Gourmet Campbell Soup Sells Bolthouse Farms Campbell Soup Announces Deal To Sell Garden Fresh Gourmet  Legacy Fantasy Sports  Exitwise 

E27: On today's episode of the Cashing Out podcast we have a good friend and entrepreneur, <a href="https://www.linkedin.com/in/john-j-latella/" rel="nofollow" target="_blank">John Latella</a>.  John is the former owner and CEO of the family-owned iconic food brand Garden Fresh Gourmet, which John and his partners sold to The Campbell Soup Company in 2015 for $231 million.John and Todd talk about how he acquired Basha Hummus and El Matador Tortilla Co. to help grow his business to more than $100 Million in sales. We touch on how the Garden Fresh team managed through multiple inbound offers and M&amp;A interest to eventually land on what they thought to be their ideal acquirer, The Campbell Soup Co.  And finally, we discuss what drove John and some new business partners to try to buy the business back just a few years later. Today, John is an active angel investor and founder of <a href="https://legacyfantasysports.com/" rel="nofollow" target="_blank">Legacy Fantasy Sports</a>, a fantasy sports platform that allows users to insert their favorite professional players from the past into live professional sports events.Episode Highlights:5:48 - Managing inbound interest (M&amp;A) from six different potential acquirers over the years 8:55 - What finally let John to sell Garden Fresh to The Campbell Soup Company 15:50 - The details of the Garden Fresh sale, and what happened next 22:57 - John (and team) have the opportunity to buy Garden Fresh Gourmet back from Campbell's 30:20 - John's first phone call after the sale to Campbell's 31:46 - The joy of bonusing the original employees of Garden Fresh after the transaction 32:54 - John's final Mergers &amp; Acquisition (M&amp;A) advice to his fellow founders and entrepreneurs Where To Find John Latella:<ul><li>LinkedIn:  <a href="https://www.linkedin.com/in/john-j-latella/" rel="nofollow" target="_blank">https://www.linkedin.com/in/john-j-latella/</a> </li></ul> Where To Find Todd Sullivan:<ul> <li>LinkedIn:  <a href="https://www.linkedin.com/in/toddfsullivan/" rel="nofollow" target="_blank">https://www.linkedin.com/in/toddfsullivan/</a> </li> <li>Twitter:  <a href="https://twitter.com/Todd_Sullivan" rel="nofollow" target="_blank">https://twitter.com/Todd_Sullivan</a> </li> </ul> Episode 27 References:<ul> <li> <a href="https://www.gardenfreshgourmet.com/" rel="nofollow" target="_blank">Garden Fresh Gourmet</a> </li> <li><a href="https://www.prweb.com/releases/2006/05/prweb380423.htm" rel="nofollow" target="_blank">Garden Fresh Gourmet Acquires Basha Hummus</a></li> <li><a href="https://www.mlive.com/grpress/2007/12/el_matador_tortilla_factory_so.html" rel="nofollow" target="_blank">Garden Fresh Gourmet Acquires El Matador Tortilla Chip Co.</a></li> <li> <a href="https://www.campbellsoupcompany.com/newsroom/press-releases/campbell-completes-acquisition-of-garden-fresh-gourmet/" rel="nofollow" target="_blank">Campbell Completes Acquisition of Garden Fresh Gourmet</a></li> <li><a href="https://www.fooddive.com/news/report-campbell-soup-to-sell-bolthouse-farms-to-former-ceo-for-500m/552579/" rel="nofollow" target="_blank">Campbell Soup Sells Bolthouse Farms</a></li> <li><a href="https://www.freep.com/story/news/local/michigan/2019/02/26/campbell-soup-garden-fresh-gourmet/2998311002/" rel="nofollow" target="_blank">Campbell Soup Announces Deal To Sell Garden Fresh Gourmet</a></li> <li> <a href="https://legacyfantasysports.com/" rel="nofollow" target="_blank">Legacy Fantasy Sports</a></li> <li> <a href="https://exitwise.com/" rel="nofollow" target="_blank">Exitwise</a></li> </ul>

Selling Garden Fresh Salsa to Campbell's Soup, and Trying To Buy It Back | John Latella

Listen and watch as John Latella of Legacy Fantasy Sports talks about his unique product focusing on the "legends" within fantasy sports.

Listen and watch as John Latella of Legacy Fantasy Sports talks about his unique product focusing on the "legends" within fantasy sports.

John Latella of Legacy Fantasy Sports on Knup Sports Show

Ep. 22 introduces you to John Latella and Grady Toombs, cofounders of Legacy Fantasy Sports, which is fantasy sports platform that includes both current and historical legacy athletes. Hear them discuss: How a father/son debate about sports helped spark the idea for incorporating retired athletes into modern fantasy sports Why their game is "pandemic proof" and how it can be played during gaps in the live sporting calendar The story of how they got four-time Pro Bowler and Detroit Lions legend Herman Moore to join as a co-founder Why their subscription-based model allows them to fall outside of DFS and sports betting regulations, allowing them to offer the game to players of all ages Their thoughts on the economics of the traditional fantasy sports and betting business models, and why theirs is a more sustainable model  Learn More: ➡️  Legacy Fantasy Sports website ➡️  John Latella on Linkedin ➡️  Grady Toombs on Linkedin

Ep. 22 introduces you to John Latella and Grady Toombs, cofounders of Legacy Fantasy Sports, which is fantasy sports platform that includes both current and historical legacy athletes. Hear them discuss: <ul><li>How a father/son debate about sports helped spark the idea for incorporating retired athletes into modern fantasy sports </li> <li>Why their game is "pandemic proof" and how it can be played during gaps in the live sporting calendar </li> <li>The story of how they got four-time Pro Bowler and Detroit Lions legend Herman Moore to join as a co-founder </li> <li>Why their subscription-based model allows them to fall outside of DFS and sports betting regulations, allowing them to offer the game to players of all ages </li> <li>Their thoughts on the economics of the traditional fantasy sports and betting business models, and why theirs is a more sustainable model </li> </ul> Learn More: ➡️  <a href="https://legacyfantasysports.com/" rel="nofollow" target="_blank">Legacy Fantasy Sports website</a> ➡️  <a href="https://www.linkedin.com/in/john-j-latella/" rel="nofollow" target="_blank">John Latella on Linkedin</a> ➡️  <a href="https://www.linkedin.com/in/gradytoombs/" rel="nofollow" target="_blank">Grady Toombs on Linkedin</a>