Cindy Gustafson's guest appearances

Cindy Gustafson

On the Go with John Hamilton

Tahoe Project Podcasts

The Drum Arms Podcast

Lars Anderson

Cindy Gallop

Jennifer Harrison

Lisa Congdon

Carolyn McCall

Lizzie Widhelm

Jerry Brown

Vivian Lee

Karen King

Kat Gordon

Wendy Clark

Scott Clifton

Dianne Feinstein

Justin Cooke

Michelle Peluso

OwlTail

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January 12, 2020: Cindy Gustafson!

The path to strategy for Cindy Gustafson, chief strategy officer of Mindshare, started in, on the surface, a most unlikely place: the New York Thruway. As a toll attendant, she got short glimpses into the lives of literally million of people — tiny micro-moments that built a relentless curiosity, something that she believes is an important foundation for anyone in advertising and marketing. In looking back, and if she could give herself a piece of advice, knowing what she knows now, Gustafson, who led the launch of Mindshare’s creative media division — an invention studio — believes that being reliable is one of the most critical traits. Being on time, but also following through is what matters.Bold in her opinions, Gustafson is a proponent of not being comfortable with convention, feeling as though that can be a roadblock to success and a crutch for moving business forward. That improvement also applies to the brief as well — and being better than what’s put in front of people is a sure-fire way to transforming a client’s business. But learning the rote and mundane parts of the job still matter, Gustafson believes, and should never be cast away for the sake of chasing the ‘shiny thing.’ Original, energetic and armed with years of insight and experience, Gustafson is “radically honest both personally and professionally” and believes that being that way (and also a characteristic that people can emulate, even if it’s not 100% natural) creates a great deal of clarity and takes ambiguity out of the equation. In the end, though, to Gustafson, it’s all about taking every part of her work, talent and point of view, to continue to break convention because originality is an important currency in marketing and can make all the difference to brands and those who work with them.

The path to strategy for Cindy Gustafson, chief strategy officer of Mindshare, started in, on the surface, a most unlikely place: the New York Thruway. As a toll attendant, she got short glimpses into the lives of literally million of people — tiny micro-moments that built a relentless curiosity, something that she believes is an important foundation for anyone in advertising and marketing. In looking back, and if she could give herself a piece of advice, knowing what she knows now, Gustafson, who led the launch of Mindshare’s creative media division — an invention studio — believes that being reliable is one of the most critical traits. Being on time, but also following through is what matters. Bold in her opinions, Gustafson is a proponent of not being comfortable with convention, feeling as though that can be a roadblock to success and a crutch for moving business forward. That improvement also applies to the brief as well — and being better than what’s put in front of people is a sure-fire way to transforming a client’s business. But learning the rote and mundane parts of the job still matter, Gustafson believes, and should never be cast away for the sake of chasing the ‘shiny thing.’ Original, energetic and armed with years of insight and experience, Gustafson is “radically honest both personally and professionally” and believes that being that way (and also a characteristic that people can emulate, even if it’s not 100% natural) creates a great deal of clarity and takes ambiguity out of the equation. In the end, though, to Gustafson, it’s all about taking every part of her work, talent and point of view, to continue to break convention because originality is an important currency in marketing and can make all the difference to brands and those who work with them.

Exceptional Women of the World: Cindy Gustafson

Cindy Gustafson has been instrumental in establishing the Tahoe Fund where she is the volunteer Chair of the Board of Directors. In her capacity as  General Manager of Tahoe City Public Utility District, she and her staff serve Tahoe’s west shore with water provision, sewer collection, and park and recreation services. In the thirty years she has been at Lake Tahoe, Gustafson has been a leader in securing funding for, and administering, capital projects including bike trails, sidewalks, water and sewer system upgrades, public parks and environmental restoration projects.

Interview with Cindy Gustafson, Tahoe Fund Board Chair

Welcome to part 2 in the interview with Cindy Gustafson, Chair of the Tahoe Fund Board, in which she says “We need to find ways for people to be here in the Tahoe Basin while making [their presence] less impactful to the environment.”

Cindy Gustafson, Tahoe Fund Board Chair