Momoko Price's guest appearances

Momoko Price

UI Breakfast: UI/UX Design and Product Strategy

The Copywriter Club Podcast

Talia Wolf

Josh Garofalo

Joel Klettke

Liz Painter

Kaleigh Moore

Val Geisler

Rachael Kay Albers

Jennie Nash

Nick Disabato

Rob Walling

Scott Belsky

Jenny Blake

Jeff Sauer

Paul Jarvis

Danielle Liss

OwlTail

Copywriter and analytics expert, Momoko Price, joins Rob and Kira for this 17th episode of The Copywriter Club Podcast to talk about how she has created a unique niche business that combines copywriting with analytics, how she helps clients understand the importance of analytics, the course she created for ConversionXL and much more. Data geeks won't want to miss this episode—neither will any writer who works with clients that need more conversions.Click the play button below, or scroll down for a full transcript.The people and stuff we mentioned on the show:Sponsor: AirStoryJoanna WiebeConversion Optimization FB GroupPeep and ConversionXLMomo’s Facebook pageKantan.io (Momo’s website)Kira’s websiteRob’s websiteThe Copywriter Club Facebook GroupIntro: Content (for now)Outro: GravityFull Transcript:Kira: The Copywriter Club Podcast is sponsored by Airstory, the writing platform for professional writers who want to get more done in half the time. Learn more at airstory.co/club.Rob: What if you could hang out with really talented copywriters and other experts, ask them about their successes and failures, their work processes and their habits, then steal an idea or two to inspire your own work? That’s what Kira and I try to do every week at the Copywriter Club Podcast.Kira: You’re invited to join the club for episode 17, as we chat with conversion copywriter and analytics expert Momoko Price about conversion optimization, the role analytics plays in her process, running a live copywriting course and how she’s attracted high-caliber clients like Intuit, Scotiabank, and AT&amp;T. Hey Rob. Hey Momo!Rob: Kira. Momo.Momo: Hi.Kira: How’s it going? Thanks for being here, Momo. I think a good place to start with you, is kind of the story before this story. How did you end up as a conversion copywriter?Momo: Oh my god. Well, I started out ... okay, so I originally started out in Science. Can you hear me still?Rob: Yes.Momo: I started out in Science. I specialized in Evolutionary Biology. Went to grad school for that. Realized that, despite liking science and all that stuff, that lab work was not my lifestyle. I did not want to do that.And then I had always straddled between Science and also doing Journalism and Writing. It was kind of like a dual strength. So, I hopped over into Journalism right around the time of the financial crisis, and I worked as a copy editor for one of the larger newspapers in Canada, and did some freelance writing and stuff like that. And then as I started to do that ... I was living in Toronto and there’s a pretty healthy tech scene there.One of the things that really frustrated me when I was working in the news room, at a newspaper, was just you can kind of feel the luddite-ism in the newsroom. It was just the sheer feeling of apprehension when dealing with the internet and technology, and everything that was happening with publishing. I was like this is not where I want to be in my ... I don’t think it’s a good idea to be heading down, despite how much I like writing, I don’t necessarily see this being the best place to be. Like I want to actually be in a field of work that embraces technological innovation, as opposed to running screaming from it.Rob: Yeah.Momo: So then I can’t even remember how it happened but I met some people who were working at a couple of start-ups in Toronto, and then there was a guy who was founding one. He was like “I like the cut of your jib. I’m going to hire you.” I worked for him, and then the more I did that, I just started hanging out with more people in tech and eventually, that went from writing for tech and doing some freelance work and then I ... I can’t even remember how I started getting into conversion copywriting. Probably because I stumbled across Joanna Wiebe’s stuff and then when I started realizing that oh, there’s this whole world of writing,

Copywriter and analytics expert, Momoko Price, joins Rob and Kira for this 17th episode of The Copywriter Club Podcast to talk about how she has created a unique niche business that combines copywriting with analytics, how she helps clients understand the importance of analytics, the course she created for ConversionXL and much more. Data geeks won't want to miss this episode—neither will any writer who works with clients that need more conversions. Click the play button below, or scroll down for a full transcript. The people and stuff we mentioned on the show: Sponsor: AirStory Joanna Wiebe Conversion Optimization FB Group Peep and ConversionXL Momo’s Facebook page <a href="http://Kantan.io" rel="nofollow" target="_blank">Kantan.io</a> (Momo’s website) Kira’s website Rob’s website The Copywriter Club Facebook Group Intro: Content (for now) Outro: Gravity Full Transcript: Kira: The Copywriter Club Podcast is sponsored by Airstory, the writing platform for professional writers who want to get more done in half the time. Learn more at <a href="http://airstory.co/club" rel="nofollow" target="_blank">airstory.co/club</a>. Rob: What if you could hang out with really talented copywriters and other experts, ask them about their successes and failures, their work processes and their habits, then steal an idea or two to inspire your own work? That’s what Kira and I try to do every week at the Copywriter Club Podcast. Kira: You’re invited to join the club for episode 17, as we chat with conversion copywriter and analytics expert Momoko Price about conversion optimization, the role analytics plays in her process, running a live copywriting course and how she’s attracted high-caliber clients like Intuit, Scotiabank, and AT&amp;T. Hey Rob. Hey Momo! Rob: Kira. Momo. Momo: Hi. Kira: How’s it going? Thanks for being here, Momo. I think a good place to start with you, is kind of the story before this story. How did you end up as a conversion copywriter? Momo: Oh my god. Well, I started out ... okay, so I originally started out in Science. Can you hear me still? Rob: Yes. Momo: I started out in Science. I specialized in Evolutionary Biology. Went to grad school for that. Realized that, despite liking science and all that stuff, that lab work was not my lifestyle. I did not want to do that. And then I had always straddled between Science and also doing Journalism and Writing. It was kind of like a dual strength. So, I hopped over into Journalism right around the time of the financial crisis, and I worked as a copy editor for one of the larger newspapers in Canada, and did some freelance writing and stuff like that. And then as I started to do that ... I was living in Toronto and there’s a pretty healthy tech scene there. One of the things that really frustrated me when I was working in the news room, at a newspaper, was just you can kind of feel the luddite-ism in the newsroom. It was just the sheer feeling of apprehension when dealing with the internet and technology, and everything that was happening with publishing. I was like this is not where I want to be in my ... I don’t think it’s a good idea to be heading down, despite how much I like writing, I don’t necessarily see this being the best place to be. Like I want to actually be in a field of work that embraces technological innovation, as opposed to running screaming from it. Rob: Yeah. Momo: So then I can’t even remember how it happened but I met some people who were working at a couple of start-ups in Toronto, and then there was a guy who was founding one. He was like “I like the cut of your jib. I’m going to hire you.” I worked for him, and then the more I did that, I just started hanging out with more people in tech and eventually, that went from writing for tech and doing some freelance work and then I ... I can’t even remember how I started getting into conversion copywriting. Probably because I stumbled across Joanna Wiebe’s stuff and then when I started realizing that oh, there’s this whole world of writing,

TCC Podcast 17: Copywriting and Analytics with Momoko Price

In this episode we're diving into conversion rate optimization with our special guest Momoko Price of Kantan Designs. You'll learn why research is key to any CRO activity, why elimination testing is awesome, what tools you can use to split-test your pages, and how to plan the entire testing process. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes or Stitcher. Show Notes  Momoko's company: Kantan Designs Copy Hackers by Joanna Wiebe Hotjar — tool for heatmaps Respond — one of Momoko's clients acquired by Buffer ConversionXL by Peep Laja Optimize Smart by Himanshu Sharma Occam's Razor by Avinash Kaushik Voice Of the Customer (VOC) by iSixSigma Message mining: G2 Crowd, Merchant Maverick Rev.com — good transcription services Optimizely, Visual Website Optimizer — testing tools Evan Miller's Sample Size Calculator Email Momoko: momoko@kantan.io  Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how. Don't Miss the Online Workshop In case you missed it, we're starting a two-part online workshop today! It's called Fundamental UX Practices (private beta). The first part will take place today, August 17th, from 11:00am to 1:30pm EST. Tickets start at $69 per seat. Learn more and book your tickets here.

In this episode we're diving into conversion rate optimization with our special guest Momoko Price of Kantan Designs. You'll learn why research is key to any CRO activity, why elimination testing is awesome, what tools you can use to split-test your pages, and how to plan the entire testing process. Podcast feed: subscribe to <a href="http://simplecast.fm/podcasts/1441/rss" rel="nofollow" target="_blank">http://simplecast.fm/podcasts/1441/rss</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2" rel="nofollow" target="_blank">iTunes</a> or <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr" rel="nofollow" target="_blank">Stitcher.</a> <h2>Show Notes</h2> <ul> <li>Momoko's company: <a href="http://kantan.io/" rel="nofollow" target="_blank">Kantan Designs</a></li> <li><a href="https://copyhackers.com/" rel="nofollow" target="_blank">Copy Hackers</a> by Joanna Wiebe</li> <li><a href="https://www.hotjar.com/" rel="nofollow" target="_blank">Hotjar</a> — tool for heatmaps</li> <li><a href="https://buffer.com/respond/" rel="nofollow" target="_blank">Respond</a> — one of Momoko's clients acquired by Buffer</li> <li><a href="http://conversionxl.com/" rel="nofollow" target="_blank">ConversionXL</a> by Peep Laja</li> <li><a href="https://www.optimizesmart.com" rel="nofollow" target="_blank">Optimize Smart</a> by Himanshu Sharma</li> <li><a href="http://www.kaushik.net/avinash/" rel="nofollow" target="_blank">Occam's Razor</a> by Avinash Kaushik</li> <li><a href="https://www.isixsigma.com/dictionary/voice-of-the-customer-voc/" rel="nofollow" target="_blank">Voice Of the Customer (VOC)</a> by iSixSigma</li> <li>Message mining: <a href="https://www.g2crowd.com/" rel="nofollow" target="_blank">G2 Crowd</a>, <a href="https://www.merchantmaverick.com/" rel="nofollow" target="_blank">Merchant Maverick</a></li> <li><a href="https://www.rev.com/" rel="nofollow" target="_blank">Rev.com</a> — good transcription services</li> <li><a href="https://www.optimizely.com/" rel="nofollow" target="_blank">Optimizely</a>, <a href="https://vwo.com/" rel="nofollow" target="_blank">Visual Website Optimizer</a> — testing tools</li> <li><a href="http://www.evanmiller.org/ab-testing/sample-size.html" rel="nofollow" target="_blank">Evan Miller's Sample Size Calculator</a></li> <li>Email Momoko: <a href="mailto:momoko@kantan.io">momoko@kantan.io</a></li> </ul> <h2>Leave a Review</h2> Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review" rel="nofollow" target="_blank">Here's how.</a> <h2>Don't Miss the Online Workshop</h2> In case you missed it, we're starting a two-part online workshop today! It's called Fundamental UX Practices (private beta). The first part will take place today, August 17th, from 11:00am to 1:30pm EST. Tickets start at $69 per seat. <a href="https://ti.to/uibreakfast/fundamental-ux-beta" rel="nofollow" target="_blank">Learn more and book your tickets here.</a>

Episode 31: Research as the Key to Conversion Rate Optimization with Momoko Price