Jörgen Gullbrandson's guest appearances

Jörgen Gullbrandson

New Thinking: Leaders

Publicistpodden

Alex Mashinsky

Nir Eyal

Caroline Casey

Tom Blomfield

Greg McKeown

Michael Dorf

Patrick McGinnis

Jake Barton

Nick Wheeler

Bruce Daisley

John Roberts

Mauricio Umansky

Therese Huston

Kerry O'Brien

Scott Taylor

OwlTail

Jörgen Gullbrandson is the CEO of Readly. With 20 years’ experience in management roles, he joined the Swedish magazine app as CFO in 2017 and became CEO after a record-breaking year which saw almost 100 per cent revenue growth. The company which gives users access to over 3,800 magazines in the UK, Ireland, Sweden, Germany, Austria, Switzerland and the United States, has since added the Netherlands to its local markets and raised $10 million for their next phase of global expansion. In this in-depth interview, Jörgen describes the cultural differences to be considered when marketing a global brand, shares the important lessons learnt during his career, and encourages publishers to “let the data decide" when determining what consumers really want to read.

<p>Jörgen Gullbrandson is the CEO of Readly. With 20 years’ experience in management roles, he joined the Swedish magazine app as CFO in 2017 and became CEO after a record-breaking year which saw almost 100 per cent revenue growth. The company which gives users access to over 3,800 magazines in the UK, Ireland, Sweden, Germany, Austria, Switzerland and the United States, has since added the Netherlands to its local markets and raised $10 million for their next phase of global expansion. In this in-depth interview, Jörgen describes the cultural differences to be considered when marketing a global brand, shares the important lessons learnt during his career, and encourages publishers to “let the data decide" when determining what consumers really want to read.</p>

Business Leaders - Jörgen Gullbrandson

#46: Jörgen Gullbrandson