Gina Gordon's guest appearances

Gina Gordon

VickiLKemp's podcast

OOH Insider

Ross Ulbricht

Tasha Robinson

Josh Cohen

Tim Rowe

James Orsini

Ian Dallimore

Jonathan Gudai

Bud Torcom

Sam Mallikarjunan

Chris Meade

Douglas Lusted

Jeanne Hopkins

Rick Robinson

David Oakley

Nick Entwistle

OwlTail

Buckle up for this one! We are joined by Gina Gordon, CEO at Lucit, to discuss improving the way we interact with digital billboards. Gina explains how Digital OOH helps automotive dealers display their inventory and pricing. Lucit’s application reduces friction by being connected to the inventory on the lot. This way those billboards are current and consistently updated.Lucit is an inventory platform designed to improve the way automotive dealers promote and publish their dealership management systems.Takeaways Digital billboards nowadays are dynamic digital, however, they are often considered to be traditional media.Car dealerships create the best marketing campaigns when combining someone who knows the ins and outs of the current inventory and traditional lease ads. This gives a well-rounded approach to engaging prospect buyers.Lucit has the ability to create a campaign that segments inventory and where it is being shown. For example, it can allow advertisers to target a specific market that has budget parameters such as a lower-income area. OOH has a history of not doing well with automotive because: 1. It has not been truly dynamic digital until now. 2. Billboards have been seen and historically sold as long-term branding. 3. It is often seen as a secondary buy because analytics and ROI are not as clearly determined as online campaigns.LinksLinkedIn: https://www.linkedin.com/in/gina-gordon-04a91685/Company: https://lucit.ccFacebook: https://www.facebook.com/lucittechInstagram: https://www.instagram.com/lucittech/Want to work together? Take advantage of fintech solutions JUST for marketers and the ultimate Authority Growth Engine for B2B/Founder-led growth at: https://www.troweco.com/

Buckle up for this one! We are joined by Gina Gordon, CEO at Lucit, to discuss improving the way we interact with digital billboards. Gina explains how Digital OOH helps automotive dealers display their inventory and pricing. Lucit’s application reduces friction by being connected to the inventory on the lot. This way those billboards are current and consistently updated.Lucit is an inventory platform designed to improve the way automotive dealers promote and publish their dealership management systems.Takeaways <ul><li>Digital billboards nowadays are dynamic digital, however, they are often considered to be traditional media.</li><li>Car dealerships create the best marketing campaigns when combining someone who knows the ins and outs of the current inventory and traditional lease ads. This gives a well-rounded approach to engaging prospect buyers.</li><li>Lucit has the ability to create a campaign that segments inventory and where it is being shown. For example, it can allow advertisers to target a specific market that has budget parameters such as a lower-income area. </li><li>OOH has a history of not doing well with automotive because:</li></ul> 1. It has not been truly dynamic digital until now. 2. Billboards have been seen and historically sold as long-term branding. 3. It is often seen as a secondary buy because analytics and ROI are not as clearly determined as online campaigns.Links<ul><li>LinkedIn: <a href="https://www.linkedin.com/in/gina-gordon-04a91685/" rel="nofollow" target="_blank">https://www.linkedin.com/in/gina-gordon-04a91685/</a></li><li>Company: <a href="https://lucit.cc" rel="nofollow" target="_blank">https://lucit.cc</a></li><li>Facebook: <a href="https://www.facebook.com/lucittech" rel="nofollow" target="_blank">https://www.facebook.com/lucittech</a></li><li>Instagram: <a href="https://www.instagram.com/lucittech/" rel="nofollow" target="_blank">https://www.instagram.com/lucittech/</a></li></ul>Want to work together? Take advantage of fintech solutions JUST for marketers and the ultimate Authority Growth Engine for B2B/Founder-led growth at: <a href="https://www.troweco.com/" rel="nofollow" target="_blank">https://www.troweco.com/</a>

Episode 080 - Dynamic Digital for Automotive w/ Gina Gordon of Lucit

Gina Gordon Lopez

Welcome Back, Shugs! I'm excited about this podcast.  I speak with Psychologist Gina Gordan Lopez on the current chaos in the world.  She explains the why behind the chaos. The world is processing injustice, pain, and hurt. She gives encouraging information on what needs to takes place to create change to move forward. Lord Heal our land.  To contact me visit VickiLynneKemp.com or on IG @LadyVickiLKemp. You may contact Gina on IG @glgorlo or email her at hugrad94@gmail.com. #savingoursisters

Welcome Back, Shugs! I'm excited about this podcast.  I speak with Psychologist Gina Gordan Lopez on the current chaos in the world.  She explains the why behind the chaos. The world is processing injustice, pain, and hurt. She gives encouraging information on what needs to takes place to create change to move forward. Lord Heal our land.  To contact me visit <a href="http://VickiLynneKemp.com" rel="nofollow" target="_blank">VickiLynneKemp.com</a> or on IG @LadyVickiLKemp. You may contact Gina on IG @glgorlo or email her at hugrad94@gmail.com. #savingoursisters

THE WHY BEHIND THE CHAOS "Featuring Psychologist - Gina Gordon Lopez"