Filip Matous's guest appearances

Filip Matous

The SiteVisibility Internet Marketing Podcast

The Andrew Hansen Show

Employer Branding Podcast

Joe Pulizzi

Michael Brenner

Richard Millington

Steve Rayson

Tom Schwab

Chris Harris

Charlene Li

Tim Fargo

Rob Walling

Andy White

Oli Gardner

Mark Lewis

Chip Conley

Viveka von Rosen

Jeff Sauer

OwlTail

Does your organisation have a flashy new website that is basically not getting any more traffic or conversion than the old one? Enter Filip Matous, digital strategist and author of "How To Get Your Website Noticed". I've asked Filip a number of questions:Before we begin, you call yourself a digital strategist, what’s that?What are trust signals?What should you do if you realise your website isn’t trustworthy?What misconceptions about trust do many people get wrong?What offline psychology applies to online trust?How does all this apply in the world of HR and recruitment?What’s the ROI in online trust and how do you measure it?What specific metrics do you use to measure trust?What do you mean by false memories and does this apply to trust as well?Going back to A for Attention, can you start building trust there?Learn more about Filip at http://filipmatous.com and get his book at Amazon: http://amzn.to/2iKFhPfSubscribe to this weekly podcast ==&gt; http://linkhumans.com/podcast

Does your organisation have a flashy new website that is basically not getting any more traffic or conversion than the old one? Enter Filip Matous, digital strategist and author of "How To Get Your Website Noticed". I've asked Filip a number of questions: Before we begin, you call yourself a digital strategist, what’s that? What are trust signals? What should you do if you realise your website isn’t trustworthy? What misconceptions about trust do many people get wrong? What offline psychology applies to online trust? How does all this apply in the world of HR and recruitment? What’s the ROI in online trust and how do you measure it? What specific metrics do you use to measure trust? What do you mean by false memories and does this apply to trust as well? Going back to A for Attention, can you start building trust there? Learn more about Filip at <a href="http://filipmatous.com" rel="nofollow" target="_blank">http://filipmatous.com</a> and get his book at Amazon: <a href="http://amzn.to/2iKFhPf" rel="nofollow" target="_blank">http://amzn.to/2iKFhPf</a> Subscribe to this weekly podcast ==&gt; <a href="http://linkhumans.com/podcast" rel="nofollow" target="_blank">http://linkhumans.com/podcast</a>

How to Get More Conversions on Your Career Site, with Filip Matous

This week’s episode is with Filip Matous, author of the new book “How To Get Your Website Noticed”, (which by the way, at a cost of like $7, you’d be crazy not to pick up and flick through. You’ll understand why I say that at the end of this chat.) With a background in PR, brand building, and web analytics, Filip sees what we do as content driven affiliate marketers from a unique perspective. He would never put a stock photo on a website. He doesn’t understand “one touch” content where you’re not trying to establish a name for your site, and become an authority in your market. He thinks it’s a waste of time to try and write for an audience that you don’t deeply understand. Thinking like him will put you miles ahead of your competition in any niche. My Favorite Parts Of This Chat Were  The two key questions you must answer to earn someone’s interest, after landing on your web page. You think the goal of your content (product reviews, anything) is to be informative, but in fact it’s also to be e_________. How to create trust with your readers (&amp; the 5 most important “trust signals” your pages can have) What Donnie Brasco can teach you about high converting content. Why people don’t click through on your affiliate links (and how to overcome two types of objections readers will have as they digest your content). How Filip does empathy mapping, why you’ll never have done this with your content &amp; why you totally should invest time in it. How to provide “the illusion of choice”, (including how to tweak your comparison tables for higher click throughs) Example of a highly successful content site that Filip loves for it’s ability to set a tone &amp; give it’s audience what it knows they want. (all content marketers can learn from this site). The importance of a “polarizing effect” with your content, &amp; the group of people you need to understand who AREN’T your target audience (huge mind opener for me personally). When Filip made me do some kind of Tarot Card reading live on the call, &amp; how you can sell more from your site by doing the same with your readers.  Resources Mentioned For copywriting: Joanna Wiebe from Copy Hackers. Vice.com Medium.com The post Ep9: Content That Gets Attention, Builds Trust &amp; Converts. Lessons From Magic With Filip Matous appeared first on Andrew Hansen's Blog.

This week’s episode is with <a href="http://filipmatous.com" rel="nofollow" target="_blank">Filip Matous, author of the new book “How To Get Your Website Noticed”</a>, (which by the way, at a cost of like $7, you’d be crazy not to pick up and flick through. You’ll understand why I say that at the end of this chat.) With a background in PR, brand building, and web analytics, Filip sees what we do as content driven affiliate marketers from a unique perspective. He would never put a stock photo on a website. He doesn’t understand “one touch” content where you’re not trying to establish a name for your site, and become an authority in your market. He thinks it’s a waste of time to try and write for an audience that you don’t deeply understand. Thinking like him will put you miles ahead of your competition in any niche. <h3>My Favorite Parts Of This Chat Were</h3> <ul> <li>The two key questions you must answer to earn someone’s interest, after landing on your web page.</li> <li>You think the goal of your content (product reviews, anything) is to be informative, but in fact it’s also to be e_________.</li> <li>How to create trust with your readers (&amp; the 5 most important “trust signals” your pages can have)</li> <li>What Donnie Brasco can teach you about high converting content.</li> <li>Why people don’t click through on your affiliate links (and how to overcome two types of objections readers will have as they digest your content).</li> <li>How Filip does empathy mapping, why you’ll never have done this with your content &amp; why you totally should invest time in it.</li> <li>How to provide “the illusion of choice”, (including how to tweak your comparison tables for higher click throughs)</li> <li>Example of a highly successful content site that Filip loves for it’s ability to set a tone &amp; give it’s audience what it knows they want. (all content marketers can learn from this site).</li> <li>The importance of a “polarizing effect” with your content, &amp; the group of people you need to understand who AREN’T your target audience (huge mind opener for me personally).</li> <li>When Filip made me do some kind of Tarot Card reading live on the call, &amp; how you can sell more from your site by doing the same with your readers.</li> </ul> <h3>Resources Mentioned</h3> For copywriting: <a href="http://copyhackers.com" rel="nofollow" target="_blank">Joanna Wiebe from Copy Hackers.</a> <a href="http://vice.com" rel="nofollow" target="_blank">Vice.com</a> <a href="http://medium.com" rel="nofollow" target="_blank">Medium.com</a> The post <a href="http://andrewhansen.name/podcast/ep9-filip-matous/" rel="nofollow" target="_blank">Ep9: Content That Gets Attention, Builds Trust &amp; Converts. Lessons From Magic With Filip Matous</a> appeared first on <a href="http://andrewhansen.name" rel="nofollow" target="_blank">Andrew Hansen's Blog</a>.

Ep9: Content That Gets Attention, Builds Trust & Converts. Lessons From Magic With Filip Matous

In this week’s Internet Marketing Podcast Andy talks to Filip Matous, pessimistic marketer in evergreen reputation, about online marketing these days  Hosted on Acast. See acast.com/privacy for more information.

In this week’s Internet Marketing Podcast Andy talks to Filip Matous, pessimistic marketer in evergreen reputation, about online marketing these days Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer nofollow" target="_blank">acast.com/privacy</a> for more information.

PESSIMISTS GUIDE TO ONLINE MARKETING – FILIP MATOUS – INTERNET MARKETING PODCAST #275