Brian Beitler's guest appearances

Brian Beitler

The Glossy Beauty Podcast

Conversations with CommerceNext

Melissa Butler

Shani Darden

Tracee Ellis Ross

Estee Lauder

Gregg Renfrew

Sarah Brown

Bobbi Brown

Tata Harper

Patrick Starrr

Olivia Garden

Barbara Sturm

Katia Beauchamp

Tristan Walker

Sarah Lee

Divya Gugnani

OwlTail

Welcome to the Conversations with CommerceNext podcast, I’m your host Michael LeBlanc, and this podcast is brought to you in conjunction with CommerceNext and presented by CommX.Recorded live in person at the 2022 CommerceNext Ecommerce Growth Show, we sat down with some of the top trailblazers and change-makers that joined our community in New York City to discuss the future of digital commerce and share the latest strategies for ecommerce acceleration.On this episode Brian Beitler, SVP, vCommerce Ventures, Qurate Retail Group, Shares Insights From Decades of Livestreaming Retail ABOUT US: Scott SilvermanAn ecommerce veteran, Scott Silverman has been active in the industry since 1999 and is passionate about digital retail and the innovation driving the industry. Scott Silverman is the Co-Founder of CommerceNext. Previously, he spent 10 years as Executive Director of Shop.org where he launched the Shop.org Annual Summit. Scott co-invented “Cyber Monday” in 2005 and was the founder of Cybermonday.com in 2006, a shopping site that has generated more than $2.5 million for Shop.org’s scholarship fund.Veronika SonsevVeronika Sonsev is the Co-Founder of CommerceNext. She also leads the retail practice for Chameleon Collective and is a contributor for Forbes on how to grow retail and ecommerce in the age of Amazon. Having spent the last 10+ years working with some of the largest retailers and direct-to-consumer brands, Veronika has intimate knowledge of the challenges facing retail and ecommerce today. She is also an advocate for women in business and founded the global non-profit mBolden, which is now part of SheRunsit. Michael LeBlanc  is the Founder &amp; President of M.E. LeBlanc &amp; Company Inc and a Senior Advisor to Retail Council of Canada as part of his advisory and consulting practice.   He brings 25+ years of brand/retail/marketing &amp; eCommerce leadership experience, and has been on the front lines of retail industry change for his entire career.  Michael is the producer and host of a network of leading podcasts including Canada’s top retail industry podcast,       The Voice of Retail, plus        Global E-Commerce Tech Talks  and       The Food Professor  with Dr. Sylvain Charlebois.  You can learn more about Michael       here  or on       LinkedIn. 

Welcome to the Conversations with CommerceNext podcast, I’m your host Michael LeBlanc, and this podcast is brought to you in conjunction with <a href="https://commercenext.com/cn2022/" rel="nofollow" target="_blank">CommerceNext</a> and presented by <a href="https://commerceexperience.com/en" rel="nofollow" target="_blank">CommX.</a>Recorded live in person at the <a href="https://commercenext.com/cn2022/" rel="nofollow" target="_blank">2022 CommerceNext Ecommerce Growth Show</a>, we sat down with some of the top trailblazers and change-makers that joined our community in New York City to discuss the future of digital commerce and share the latest strategies for ecommerce acceleration.On this episode <a href="https://www.linkedin.com/in/brian-beitler-8a6b12/" rel="nofollow" target="_blank">Brian Beitler, </a>SVP, vCommerce Ventures, Qurate Retail Group, Shares Insights From Decades of Livestreaming Retail ABOUT US:  Scott SilvermanAn ecommerce veteran, <a href="https://www.linkedin.com/in/scottrsilverman/" rel="nofollow" target="_blank">Scott Silverman</a> has been active in the industry since 1999 and is passionate about digital retail and the innovation driving the industry. Scott Silverman is the Co-Founder of CommerceNext. Previously, he spent 10 years as Executive Director of <a href="http://Shop.org" rel="nofollow" target="_blank">Shop.org</a> where he launched the <a href="http://Shop.org" rel="nofollow" target="_blank">Shop.org</a> Annual Summit. Scott co-invented “Cyber Monday” in 2005 and was the founder of <a href="http://Cybermonday.com" rel="nofollow" target="_blank">Cybermonday.com</a> in 2006, a shopping site that has generated more than $2.5 million for <a href="http://Shop.org" rel="nofollow" target="_blank">Shop.org</a>’s scholarship fund.Veronika Sonsev<a href="https://www.linkedin.com/in/vsonsev/" rel="nofollow" target="_blank">Veronika Sonsev</a> is the Co-Founder of CommerceNext. She also leads the retail practice for Chameleon Collective and is a contributor for Forbes on how to grow retail and ecommerce in the age of Amazon. Having spent the last 10+ years working with some of the largest retailers and direct-to-consumer brands, Veronika has intimate knowledge of the challenges facing retail and ecommerce today. She is also an advocate for women in business and founded the global non-profit mBolden, which is now part of SheRunsit. Michael LeBlanc  is the Founder &amp; President of M.E. LeBlanc &amp; Company Inc and a Senior Advisor to Retail Council of Canada as part of his advisory and consulting practice.   He brings 25+ years of brand/retail/marketing &amp; eCommerce leadership experience, and has been on the front lines of retail industry change for his entire career.  Michael is the producer and host of a network of leading podcasts including Canada’s top retail industry podcast,       <a href="https://the-voice-of-retail.simplecast.com/" rel="nofollow" target="_blank">The Voice of Retail,</a> plus        <a href="https://global-e-commerce-tech-talks.simplecast.com/" rel="nofollow" target="_blank">Global E-Commerce Tech Talks  </a>and       <a href="https://the-food-professor.simplecast.com/" rel="nofollow" target="_blank">The Food Professor  </a>with Dr. Sylvain Charlebois.  You can learn more about Michael       <a href="https://www.meleblanc.co/" rel="nofollow" target="_blank">here  </a>or on       <a href="https://www.linkedin.com/in/michaeleleblanc/" rel="nofollow" target="_blank">LinkedIn. </a>

Brian Beitler, SVP, vCommerce Ventures, Qurate Retail Group, Shares Insights From Decades of Livestreaming Retail

Although QVC may have set the blueprint for modern-day livestream shopping, which was accelerated by the pandemic, the televised home shopping network was not exempt from the challenges of the past year. “[QVC] still had its own complexities for the way that we thought about the business, the way that our associates were engaged and [the way that our] team members were engaged in connecting with customers,” said Brian Beitler, CMO of QVC U.S.A and HSN. QVC was also tasked with adapting to changes in customer preferences, as the demand for categories outside of the beauty and wellness spaces increased. “We saw those categories that were built around creating a sanctuary at home take off,” said Beitler.“That included everything from [investing in] home decor to bringing your gym inside your home, so that you could take care of your body and your health, to evolving even your beauty routines and rituals."In conjunction with evolving alongside consumers, Beitler said that the unique experience that QVC provides its customers is also crucial for its success.“People [were] looking to be able to get the kind of experience and education that they might have been getting in a retail experience,” said Beitler. “We're set up very much from a video commerce perspective to give you some of that social experience that happens in the store."And while QVC and HSN may be “the original innovator[s] in this space,” there is still room for the network to grow, especially as competition ensues between different livestream shopping platforms, said Beitler.“We've been working over the last several years to innovate our storytelling in these spaces and to access more of the places that we tell these stories,” said Beitler. Since launching on Roku in 2013, QVC has recently expanded its accessibility to devices like Amazon Fire TV and Comcast Flex.

Although QVC may have set the blueprint for modern-day livestream shopping, which was accelerated by the pandemic, the televised home shopping network was not exempt from the challenges of the past year. “[QVC] still had its own complexities for the way that we thought about the business, the way that our associates were engaged and [the way that our] team members were engaged in connecting with customers,” said Brian Beitler, CMO of QVC U.S.A and HSN. QVC was also tasked with adapting to changes in customer preferences, as the demand for categories outside of the beauty and wellness spaces increased. “We saw those categories that were built around creating a sanctuary at home take off,” said Beitler.“That included everything from [investing in] home decor to bringing your gym inside your home, so that you could take care of your body and your health, to evolving even your beauty routines and rituals."In conjunction with evolving alongside consumers, Beitler said that the unique experience that QVC provides its customers is also crucial for its success.“People [were] looking to be able to get the kind of experience and education that they might have been getting in a retail experience,” said Beitler. “We're set up very much from a video commerce perspective to give you some of that social experience that happens in the store."And while QVC and HSN may be “the original innovator[s] in this space,” there is still room for the network to grow, especially as competition ensues between different livestream shopping platforms, said Beitler.“We've been working over the last several years to innovate our storytelling in these spaces and to access more of the places that we tell these stories,” said Beitler. Since launching on Roku in 2013, QVC has recently expanded its accessibility to devices like Amazon Fire TV and Comcast Flex.

QVC and HSN CMO Brian Beitler: Video commerce is becoming the new standard