Nick Tippmann's guest appearances

Nick Tippmann

Unvalley

Let's Talk Serious Startups: The Nuts & Bolts

Better Product

Mimi Nguyen

Kyle Lacy

Paul Singh

Jeremy Leventhal

Kirsten Moorefield

Dennis Mortensen

John Lee Dumas

Scott Belsky

Jenny Blake

Robert Harris

Scott Johnson

Shane Mac

Gabrielle Guthrie

Kristian Andersen

Mike Davidson

OwlTail

What is product hierarchy and why does it matter? In this week’s episode, Christian and Anna are talking with Nick Tippmann, VP of Marketing at Greenlight Guru. Through thought leadership marketing tactics, Nick positioned the company as a leader in the medical device industry—and subsequently spurred impressive growth. This growth created new opportunities to offer additional value to its customer base. Instead of reinventing the wheel, Nick uses smart messaging to sell the exact same product to the same person, but at different phases of the relationship. In doing this, Greenlight Guru is able to grow its offering without having to code a new product.  Listen to this week’s episode to gain a deeper understanding of product hierarchy and how product marketers can use this framework for positioning.   Connect with Nick Learn more about Greenlight Guru Connect with Christian Connect with Anna Learn more about Innovatemap  Past Episodes Referenced:  What's in a (Digital) Product Name? | Cara Wagner  What to Do When the Product Doesn’t Sell Itself | Jon Gilman  The Growing Pains of Going from Startup to Scaleup | Eric Prugh 

What is <a href="https://innovatemap.com/resources/glossary/product-hierarchy/" rel="nofollow" target="_blank">product hierarchy</a> and why does it matter? In this week’s episode, <a href="https://www.linkedin.com/in/christianmbeck/" rel="nofollow" target="_blank">Christian</a> and <a href="https://www.linkedin.com/in/anna-eaglin/" rel="nofollow" target="_blank">Anna</a> are talking with <a href="https://www.linkedin.com/in/nicktippmann/" rel="nofollow" target="_blank">Nick Tippmann</a>, VP of Marketing at <a href="https://www.greenlight.guru/" rel="nofollow" target="_blank">Greenlight Guru</a>. Through thought leadership marketing tactics, Nick positioned the company as a leader in the medical device industry—and subsequently spurred impressive growth. This growth created new opportunities to offer additional value to its customer base. Instead of reinventing the wheel, Nick uses smart messaging to sell the exact same product to the same person, but at different phases of the relationship. In doing this, Greenlight Guru is able to grow its offering without having to code a new product.  Listen to this week’s episode to gain a deeper understanding of product hierarchy and how product marketers can use this framework for positioning.  <ul> <li><a href="https://www.linkedin.com/in/nicktippmann/" rel="nofollow" target="_blank">Connect with Nick</a></li> <li><a href="https://www.greenlight.guru/" rel="nofollow" target="_blank">Learn more about Greenlight Guru</a></li> <li><a href="https://www.linkedin.com/in/christianmbeck/" rel="nofollow" target="_blank">Connect with Christian</a></li> <li><a href="https://www.linkedin.com/in/anna-eaglin/" rel="nofollow" target="_blank">Connect with Anna</a></li> <li><a href="https://innovatemap.com/" rel="nofollow" target="_blank">Learn more about Innovatemap</a></li> </ul> Past Episodes Referenced: <ul> <li><a href="https://innovatemap.com/podcast/cara-wagner/" rel="nofollow" target="_blank">What's in a (Digital) Product Name? | Cara Wagner</a></li> <li><a href="https://innovatemap.com/podcast/what-to-do-when-the-product-doesnt-sell-itself" rel="nofollow" target="_blank"> What to Do When the Product Doesn’t Sell Itself | Jon Gilman</a></li> <li><a href="https://innovatemap.com/podcast/the-growing-pains-of-going-from-startup-to-scaleup" rel="nofollow" target="_blank"> The Growing Pains of Going from Startup to Scaleup | Eric Prugh</a></li> </ul>

Growing Up With Your Customer Base Without Having to Recode | Nick Tippmann

Chris Lucas

Thought leadership marketing goes far beyond solidifying your industry expertise and authority. What’s more important (and more difficult) is establishing trust and influence. This is what creates an entry point for your customers. It’s often not a quick process, but when done right, it builds a steadily filling funnel of warm leads.On today’s episode of the Igniting Startups podcast, we’ll look at how to establish yourself—or another influencer at your company—as a thought leader in your industry. We have two experts on the subject to help you out. First is Chris Lucas, vice president of national PR agency BLASTmedia, who has a built his career on helping SaaS companies find their voice. Also joining us is Nick Tippmann, vice president of marketing at Midwest startup Greenlight Guru. Through smart use of thought leadership marketing, Nick positioned one of his company’s founders as a leading influencer in the medical device industry—and subsequently spurred impressive growth.Together, these two experts provide great complementary perspectives on thought leadership marketing. We’ll cover how your company can find it’s marketing foundation, and then build thought leadership by identifying niches, filling them with the right messaging, and delivering those messages over the right channels.  In this episode on thought leadership marketing with Nick Tippmann and Chris Lucas, you’ll learn: -- The role of a thought leader in your marketing strategy.-- How to find a need in the market you can build a foundation around.-- How to figure out your message, and the best communication channels to use.-- What it takes to achieve thought leadership that drives conversions.-- How to set your business apart from the competition in an audience-friendly way.-- Where to find information that tells you how best to communicate with your audience.If you like this episode, please subscribe and leave us a review on iTunes. You can also follow us on Soundcloud or Stitcher. We have an incredible lineup of interviews we’ll be releasing every Tuesday here on the Powderkeg Podcast. Check it out at powderkeg.com/itunes.

Thought leadership marketing goes far beyond solidifying your industry expertise and authority. What’s more important (and more difficult) is establishing trust and influence. This is what creates an entry point for your customers. It’s often not a quick process, but when done right, it builds a steadily filling funnel of warm leads. On today’s episode of the Igniting Startups podcast, we’ll look at how to establish yourself—or another influencer at your company—as a thought leader in your industry. We have two experts on the subject to help you out. First is Chris Lucas, vice president of national PR agency BLASTmedia, who has a built his career on helping SaaS companies find their voice. Also joining us is Nick Tippmann, vice president of marketing at Midwest startup Greenlight Guru. Through smart use of thought leadership marketing, Nick positioned one of his company’s founders as a leading influencer in the medical device industry—and subsequently spurred impressive growth. Together, these two experts provide great complementary perspectives on thought leadership marketing. We’ll cover how your company can find it’s marketing foundation, and then build thought leadership by identifying niches, filling them with the right messaging, and delivering those messages over the right channels. In this episode on thought leadership marketing with Nick Tippmann and Chris Lucas, you’ll learn: -- The role of a thought leader in your marketing strategy. -- How to find a need in the market you can build a foundation around. -- How to figure out your message, and the best communication channels to use. -- What it takes to achieve thought leadership that drives conversions. -- How to set your business apart from the competition in an audience-friendly way. -- Where to find information that tells you how best to communicate with your audience. If you like this episode, please subscribe and leave us a review on iTunes. You can also follow us on Soundcloud or Stitcher. We have an incredible lineup of interviews we’ll be releasing every Tuesday here on the Powderkeg Podcast. Check it out at <a href="http://powderkeg.com/itunes" rel="nofollow" target="_blank">powderkeg.com/itunes</a>.

#75: How Thought Leadership Marketing Wins Customers with Chris Lucas and Nick Tippmann

John and David welcome their new partner Monica Selby and announce the acquisition of Nibletz Media, the voice of startups everywhere else. They talk with Nibletz CEO Nick Tippmann about startups, media, and being a founder.

John and David welcome their new partner Monica Selby and announce the acquisition of Nibletz Media, the voice of startups everywhere else. They talk with Nibletz CEO Nick Tippmann about startups, media, and being a founder.

21: Announcing Aquisition Of Nibletz & Talking With Founder Nick Tippmann