Tighe Hutchins's guest appearances

Tighe Hutchins

BRAND SECRETS AND STRATEGIES The Retail Solved Blueprint

Future of Food - Let's Eat Better for Ourselves and the Planet

Jeff Greenberg

Jeff Bezos

Zach Bush

Justin Perkins

AJ Yager

Bobby Umar

Emily Soccorsy

Justin Foster

Greg Steltenpohl

Neil Grimmer

John Craven

Jason Wrobel

Seth Goldman

Adam Lowry

Gary Hirshberg

OwlTail

The future of our industry is in the hands of our children. If you are what you eat then what you eat matters. Quality nutrition is the best preventative cure to many of the problems that plague us. Big Green is committed to Real Food For Everyone. This episode's FREE downloadable guide New product innovation is the lifeblood of every brand. New products fuel sustainable growth, attracts new shoppers, and increases brand awareness. Know the critical steps to get your product on more retailer’s shelves and into the hands of more shoppers. CLICK HERE TO DOWNLOAD YOUR FREE STRATEGIC GUIDE: The Essential New Item Checklist - The Recipe For Success Welcome. Today's story is about inspiration. The lifeblood of every brand is the customers who buy their products. The survival of any brand is its ability to acquire new customers. Well, why not start where that matters the most? Why not start by teaching children about the value and the importance of quality nutrition? Why not start acquiring customers at an early age, and I don't mean marketing or doing something sleazy or something like that to try to attract these customers. What I'm talking about is an innovative mission to help teach the value of proper, healthy nutrition to young children and how that can be communicated to their parents. Be honest: think about how influential our children could be on our buying decisions. Wouldn't it be amazing if instead of having your child beg for the cereal with the new superhero on the cover, instead, wanting something that's healthy? Wanting more of products with ingredients that they grew at school themselves. Brands are continually looking for a mission to align themselves with, a mission that matters, something that resonates with their customers. Something that differentiates them from everyone else. Why not focus on a mission in your own backyard? Why not create a mission where you're educating and inspiring the community around you to love and appreciate food, especially the food that you're making? Today's story is about GreenSeed, a company that's committed to and dedicated to changing the way we think about food, beginning with our children. I love the story, and you're going to love it too. Nothing inspires me more than making a difference in our community. We rise by helping each other. I want to personally encourage everyone to check out Big Green, and to see for yourself firsthand, the difference that they're making. My call-to-action to you is to get involved and to help them achieve their mission, your mission, to help get your healthy products onto more retailer shelves and into the hands of more shoppers. One way to do that is to join the Plant a Seed Day movement on March 20th, 2019. You can learn more about it on their website. There's a link at the end of the show. Want an unfair competitive advantage?  Take the 30 Days To Prosperity Challenge to master the brand-building skills and strategies required to give your brand a substantial and sustainable competitive edge. Stop Using the same cookie-cutter tactics your competitors rely on. RetailSolved.com/30daychallenge FREE Trade Promotion ROI Calculator:  RetailSolved.com/PromotionROI Download the show notes here: RetailSolved.com/session111

The future of our industry is in the hands of our <a href="https://RetailSolved.com/session81" rel="nofollow" target="_blank">children</a>. If you are what you eat then what you eat matters. <a href="https://RetailSolved.com/session42" rel="nofollow" target="_blank">Quality nutrition is the best preventative cure </a>to many of the problems that plague us. Big Green is committed to Real Food For Everyone. This episode's FREE downloadable guide New product innovation is the lifeblood of every brand. New products fuel sustainable growth, attracts new shoppers, and increases brand awareness. Know the critical steps to get your product on more retailer’s shelves and into the hands of more shoppers. CLICK HERE TO DOWNLOAD YOUR FREE STRATEGIC GUIDE: <a href="https://RetailSolved.com/guide13" rel="nofollow" target="_blank">The Essential New Item Checklist - The Recipe For Success</a> Welcome. <a href="https://RetailSolved.com/growsales" rel="nofollow" target="_blank">Today's story</a> is about inspiration. The lifeblood of every brand is the customers who buy their products. The survival of any brand is its ability to acquire new customers. Well, why not start where that matters the most? Why not start by teaching children about the value and the importance of quality nutrition? Why not start acquiring customers at an early age, and I don't mean marketing or doing something sleazy or something like that to try to attract these customers. What I'm talking about is an innovative mission to help teach the value of proper, healthy nutrition to young children and how that can be communicated to their parents. Be honest: think about how influential our children could be on our buying decisions. Wouldn't it be amazing if instead of having your child beg for the cereal with the new superhero on the cover, instead, wanting something that's healthy? Wanting more of products with ingredients that they grew at school themselves. Brands are continually looking for a mission to align themselves with, <a href="https://RetailSolved.com/session41" rel="nofollow" target="_blank">a mission that matters</a>, something that resonates with their customers. Something that differentiates them from everyone else. Why not <a href="https://RetailSolved.com/session38" rel="nofollow" target="_blank">focus on a mission </a>in your own backyard? Why not create a mission where you're educating and inspiring the community around you to love and appreciate food, especially the food that you're making? Today's story is about GreenSeed, a company that's committed to and dedicated to changing the way we think about food, beginning with our children. I love the story, and you're going to love it too. Nothing inspires me more than making a difference in our community. We rise by helping each other. I want to personally encourage everyone to check out Big Green, and to see for yourself firsthand, the difference that they're making. My call-to-action to you is to get involved and to help them achieve their mission, your mission, to help get your healthy products onto more retailer shelves and into the hands of more shoppers. One way to do that is to join the Plant a Seed Day movement on March 20th, 2019. You can learn more about it on their website. There's a link at the end of the show. Want an unfair competitive advantage?  Take the 30 Days To Prosperity Challenge to master the brand-building skills and strategies required to give your brand a substantial and sustainable competitive edge. Stop Using the same cookie-cutter tactics your competitors rely on. <a href="http://RetailSolved.com/30daychallenge" rel="nofollow" target="_blank">RetailSolved.com/30daychallenge</a> FREE Trade Promotion ROI Calculator:  <a href="https://RetailSolved.com/PromotionROI" rel="nofollow" target="_blank">RetailSolved.com/PromotionROI</a> Download the show notes here: <a href="https://RetailSolved.com/session111" rel="nofollow" target="_blank">RetailSolved.com/session111</a>

111 Providing Intercity Gardens, Educating Kids On The Importance Of Healthy Eating, Tighe Hutchins With Big Green

Kyle Kuusisto

While Kimbal Musk’s brother Elon is tunneling under LA to reinvent high-speed transportation, sending rockets into orbit to reboot commercial space travel for our time, and mass-marketing electric cars, Kimbal Musk is working with food. Over the last six years he’s started restaurants, designed vertical gardens, and developed an ambitious plan to put a thousand gardens into schools so that kids can discover their connection to food by growing it themselves. The idea is simple: A pre-fab, modular raised-bed garden that goes in a schoolyard, with seating for thirty students who attend outdoor classes about gardening, science, nutrition, and cooking. The white polyethylene garden structure is designed to last longer than the schoolyard it occupies. The project is called Big Green, and it includes the garden itself plus a fifteen-part lesson plan for teachers. There are learning gardens in Chicago, Denver, Detroit, Indianapolis, Los Angeles, Memphis, and Pittsburgh, with plans for more. “When we enter a city, we enter not to built one garden, but to build a hundred gardens at a time,” Tighe Hutchins, the program director of Big Green, said on the podcast. She works closely with school administrations and communities to make the gardens part of student life Kyle Kuusisto, a teacher at a Memphis school, tells us what it’s like to teach physical education classes, and then transition to gardening, science, yoga and food prep classes.Get extended show notes, transcripts, and more at futurefood.fmSign up for our mailling list and never miss a new episode.

While Kimbal Musk’s brother Elon is tunneling under LA to reinvent high-speed transportation, sending rockets into orbit to reboot commercial space travel for our time, and mass-marketing electric cars, Kimbal Musk is working with food. Over the last six years he’s started restaurants, designed vertical gardens, and developed an ambitious plan to put a thousand gardens into schools so that kids can discover their connection to food by growing it themselves. The idea is simple: A pre-fab, modular raised-bed garden that goes in a schoolyard, with seating for thirty students who attend outdoor classes about gardening, science, nutrition, and cooking. The white polyethylene garden structure is designed to last longer than the schoolyard it occupies. The project is called Big Green, and it includes the garden itself plus a fifteen-part lesson plan for teachers. There are learning gardens in Chicago, Denver, Detroit, Indianapolis, Los Angeles, Memphis, and Pittsburgh, with plans for more. “When we enter a city, we enter not to built one garden, but to build a hundred gardens at a time,” Tighe Hutchins, the program director of Big Green, said on the podcast. She works closely with school administrations and communities to make the gardens part of student life Kyle Kuusisto, a teacher at a Memphis school, tells us what it’s like to teach physical education classes, and then transition to gardening, science, yoga and food prep classes.Get extended show notes, transcripts, and more at <a href="http://futurefood.fm" rel="nofollow" target="_blank">futurefood.fm</a>Sign up for our mailling list and <a href="https://futurefood.us1.list-manage.com/subscribe?u=2846209a4d8f07128124d5684&amp;id=d22b011bbd" rel="nofollow" target="_blank">never miss a new episode</a>.

Big Green Learning Gardens with Tighe Hutchins and Kyle Kuusisto