Geoff McFarlane's guest appearances

Geoff McFarlane

Connections Leadership Series Podcast

Making the Brand with Billy Draper

Authentic Influence

Starting Small

Drew Green

Jesse Horwitz

Peter Horst

Linda Boff

Philip Krim

Andrew Dudum

Chris Davis

Jesse Cole

Nicole Gibbons

Jason Harris

Sam Rockwell

Kevin Lee

Michael Kushner

Michael Wystrach

Amy Nelson

OwlTail

Thank you for tuning into "Starting Small", a podcast about brand development, entrepreneurship, and innovation in the modern world. In this episode, I am joined by Geoff McFarlane, co-founder of Winc, a membership focused wine company, based off of your taste preference. Geoff studied finance and accounting at the University of Denver, in which he had a very unique experience, being in the midst of his father going through a lung transplant. This encounter led Geoff to focus on school, but also have much time put towards family an external ventures.  Following his time with creating numerous business around hospitality and real estate, Geoff and his co-founder, Xander Oxman, became aware of a problem in the wine industry... the long lasting tradition of sharing a glass of wine, isn't exactly consumer friendly around accessibility and experience. They went on to create Winc in 2012 by joining forces with a winemaker, to build a personalized wine club. From a consumer POV, simply fill in your preferences, and a carefully curated membership will be customized to your liking. From there, you can evaluate on the chosen wines, and adjust accordingly on your next batch. Today, Winc is a thriving community of hundreds of thousands of wine lovers that is growing everyday.  Make sure to check out Winc at: https://www.winc.com/   Follow Starting Small: Instagram: https://www.instagram.com/startingsmallpod/ Facebook: https://www.facebook.com/Startingsmallpod/?modal=admin_todo_tour LinkedIn: http://linkedin.com/in/cameronnagle   Support for Starting Small comes from Humanscale, the leading designer and manufacturer of high-performance ergonomic products that help create a healthier work life. All of their products, from chairs to standing desks and more, are comfortable, easy to use, and sustainable. And great for either the office or the work from home environment. With an increase in shifting workplaces, comfort can be especially hard to find. As I run the podcast, I am in front of my desk for hours a day; from scheduling, researching, interviewing, and more. Humanscale allows me to remain productive, without the consequence of body stress to follow.  Make sure to check out Humanscale at humanscale.com, and use code: STARTINGSMALL at checkout to save 20% on your purchase.   Thank you to this episodes mid-break sponsor, all33. We all know the feeling of sitting up from a chair and feeling excruciating pain. all33's Backstrong C1 chair is designed to cradle your pelvis and lower back, causing your vertebrae to stack into ideal posture. Sit back, and you’ll find it’s impossible to slouch. Make sure to use code STARTINGSMALL at checkout to receive $100 off of your order at https://all33.com/products/backstrong-chair

Thank you for tuning into "Starting Small", a podcast about brand development, entrepreneurship, and innovation in the modern world. In this episode, I am joined by Geoff McFarlane, co-founder of Winc, a membership focused wine company, based off of your taste preference. Geoff studied finance and accounting at the University of Denver, in which he had a very unique experience, being in the midst of his father going through a lung transplant. This encounter led Geoff to focus on school, but also have much time put towards family an external ventures.  Following his time with creating numerous business around hospitality and real estate, Geoff and his co-founder, Xander Oxman, became aware of a problem in the wine industry... the long lasting tradition of sharing a glass of wine, isn't exactly consumer friendly around accessibility and experience. They went on to create Winc in 2012 by joining forces with a winemaker, to build a personalized wine club. From a consumer POV, simply fill in your preferences, and a carefully curated membership will be customized to your liking. From there, you can evaluate on the chosen wines, and adjust accordingly on your next batch. Today, Winc is a thriving community of hundreds of thousands of wine lovers that is growing everyday.  Make sure to check out Winc at: <a href="https://www.winc.com/" rel="nofollow" target="_blank">https://www.winc.com/</a> Follow Starting Small: Instagram: <a href="https://www.instagram.com/startingsmallpod/" rel="nofollow" target="_blank">https://www.instagram.com/startingsmallpod/</a> Facebook: <a href="https://www.facebook.com/Startingsmallpod/?modal=admin_todo_tour" rel="nofollow" target="_blank">https://www.facebook.com/Startingsmallpod/?modal=admin_todo_tour</a> LinkedIn: <a href="http://linkedin.com/in/cameronnagle" rel="nofollow" target="_blank">http://linkedin.com/in/cameronnagle</a> Support for Starting Small comes from Humanscale, the leading designer and manufacturer of high-performance ergonomic products that help create a healthier work life. All of their products, from chairs to standing desks and more, are comfortable, easy to use, and sustainable. And great for either the office or the work from home environment. With an increase in shifting workplaces, comfort can be especially hard to find. As I run the podcast, I am in front of my desk for hours a day; from scheduling, researching, interviewing, and more. Humanscale allows me to remain productive, without the consequence of body stress to follow.  Make sure to check out Humanscale at <a href="http://humanscale.com/" rel="nofollow" target="_blank">humanscale.com</a>, and use code: STARTINGSMALL at checkout to save 20% on your purchase. Thank you to this episodes mid-break sponsor, all33. We all know the feeling of sitting up from a chair and feeling excruciating pain. all33's Backstrong C1 chair is designed to cradle your pelvis and lower back, causing your vertebrae to stack into ideal posture. Sit back, and you’ll find it’s impossible to slouch. Make sure to use code STARTINGSMALL at checkout to receive $100 off of your order at <a href="https://all33.com/products/backstrong-chair" rel="nofollow" target="_blank">https://all33.com/products/backstrong-chair</a>

Winc: Geoff McFarlane

Brian Smith

On today's episode, Winc Wines Co-Founders Geoff McFarlane (CEO) and Brian Smith (COO) sit down with me to discuss a whole new way the brand is fostering a community and influence -- an investment opportunity called Winc Shares. Today, you'll learn:  How Winc built their direct business with customer-centricity at its heart The ways in which Winc taps into consumer participation to create new products and build the brand What Winc Shares is, and how Winc plans to foster a new community of investors within and alongside its fans, followers, and subscribers/customers The journey ahead for Winc as a brand  Here are ways in which you can learn more about Winc Shares:1) The SeedInvest Page: https://www.seedinvest.com/winc/series.d2) The Offering Circular: trywinc.com/invest (PDF) Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear. Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback. Find more at https://www.podcast.vivoom.co/. Enjoy! Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)

On today's episode, Winc Wines Co-Founders Geoff McFarlane (CEO) and Brian Smith (COO) sit down with me to discuss a whole new way the brand is fostering a community and influence -- an investment opportunity called Winc Shares. Today, you'll learn: <ul> <li>How Winc built their direct business with customer-centricity at its heart</li> <li>The ways in which Winc taps into consumer participation to create new products and build the brand</li> <li>What Winc Shares is, and how Winc plans to foster a new community of investors within and alongside its fans, followers, and subscribers/customers</li> <li>The journey ahead for Winc as a brand</li> </ul> Here are ways in which you can learn more about Winc Shares: 1) The SeedInvest Page: <a href="https://www.seedinvest.com/winc/series.d" rel="nofollow" target="_blank">https://www.seedinvest.com/winc/series.d</a> 2) The Offering Circular: <a href="trywinc.com/invest" rel="nofollow" target="_blank">trywinc.com/invest</a> (PDF) Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear. Reach out to Adam Conner on LinkedIn at <a href="https://www.linkedin.com/in/adamjconner/" rel="nofollow" target="_blank">https://www.linkedin.com/in/adamjconner/</a> or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback. Find more at <a href="https://www.podcast.vivoom.co/" rel="nofollow" target="_blank">https://www.podcast.vivoom.co/</a>. Enjoy! Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License <a href="https://creativecommons.org/licenses/by-sa/4.0/" rel="nofollow" target="_blank">(CC BY-SA 4.0)</a>

Winc Wines Founders Geoff McFarlane and Brian Smith on Winc Shares

Today’s guest on the Podcast (brought to you by Exact Media) is an avid outdoorsman, entrepreneur and wine aficionado. His approach to business is very matter-of-fact, he doesn’t mince words when it comes to big pivots like rebranding and he’s quick to learn and adapt. He is  Geoff McFarlane, Co-Founder and CEO of Winc.   Geoff’s story definitely suggests entrepreneurship was woven into his DNA, with both his dad and older brother starting successful ventures, Geoff starting a mobile DJ company in high school that he later sold for a profit and realizing very early on that he was ‘unhireable’ and more passionate about paving his own path.   He shares insights into some of other early ventures, including a real estate development company which he’d doubled-down on right before the economic crisis of 2008, forcing him to make some serious shifts in what came next.   While searching for a wine gift for his friends, Geoff saw an opportunity ripe for the picking, finding many other wine clubs and subscription models too restrictive or pricey – so he set out to create an ideal club that catered to everyone.   He shares his tactics for success, how he built and scaled a brand from the ground up and some suggestions on wine varietals you may enjoy.    Please welcome, Geoff McFarlane.

Today’s guest on the Podcast (brought to you by <a href="http://www.exactconnections.com" rel="nofollow" target="_blank">Exact Media</a>) is an avid outdoorsman, entrepreneur and wine aficionado. His approach to business is very matter-of-fact, he doesn’t mince words when it comes to big pivots like rebranding and he’s quick to learn and adapt. He is <a href="https://www.linkedin.com/in/geoff-mcfarlane-4b1b0a34/?originalSubdomain=ca" rel="nofollow" target="_blank"> Geoff McFarlane</a>, Co-Founder and CEO of <a href="http://winc.com/" rel="nofollow" target="_blank">Winc</a>. Geoff’s story definitely suggests entrepreneurship was woven into his DNA, with both his dad and older brother starting successful ventures, Geoff starting a mobile DJ company in high school that he later sold for a profit and realizing very early on that he was ‘unhireable’ and more passionate about paving his own path. He shares insights into some of other early ventures, including a real estate development company which he’d doubled-down on right before the economic crisis of 2008, forcing him to make some serious shifts in what came next. While searching for a wine gift for his friends, Geoff saw an opportunity ripe for the picking, finding many other wine clubs and subscription models too restrictive or pricey – so he set out to create an ideal club that catered to everyone. He shares his tactics for success, how he built and scaled a brand from the ground up and some suggestions on wine varietals you may enjoy.  Please welcome, Geoff McFarlane.

Ep. 30: Geoff McFarlane, Co-Founder & CEO of Winc

In this episode of 'Making the Brand', Billy talks to Geoff McFarlane, co-founder and CEO of Winc Wines. Geoff talks about getting started in the competitive wine business, and transitioning from a pure wine distribution and discovery platform to a wine maker.  See acast.com/privacy for privacy and opt-out information.

In this episode of 'Making the Brand', Billy talks to Geoff McFarlane, co-founder and CEO of Winc Wines. Geoff talks about getting started in the competitive wine business, and transitioning from a pure wine distribution and discovery platform to a wine maker. See <a href="https://acast.com/privacy" rel="noopener noreferrer nofollow" target="_blank">acast.com/privacy</a> for privacy and opt-out information.