James Kessinger's guest appearances

James Kessinger

B2B Growth

The Casted Podcast

The AI for Sales Podcast

Jay Baer

Jamie Shanks

Garrett Mehrguth

Sangram Vajre

Stu Heinecke

Ellie Mirman

Ethan Beute

Rowan Tonkin

Jeremy Donovan

Jeanne Hopkins

Sam Jacobs

Tukan Das

Jay Acunzo

Andy Paul

Sam Balter

OwlTail

HIGHLIGHTSAI to customize page content for each visitor Sales prediction: AE jobs are on the way out Multiply your sales efficiency with AIQUOTESJames: "That's kind of what it does, so it's looking at what signals come in, where you're coming from, what paths you've been on, the intent scores, and it sort of makes that decision for you to help serve as like relevant content."James: "I think the traditional AE goes away and maybe there's something that comes in there in its place. If its the customer success, it gets a bit different in terms of running pre-imposed sales."Learn more about James and connect with him in the link below:LinkedIn: https://www.linkedin.com/in/jamesbkessinger/

HIGHLIGHTS<ul><li>AI to customize page content for each visitor </li><li>Sales prediction: AE jobs are on the way out </li><li>Multiply your sales efficiency with AI</li></ul>QUOTESJames: "That's kind of what it does, so it's looking at what signals come in, where you're coming from, what paths you've been on, the intent scores, and it sort of makes that decision for you to help serve as like relevant content."James: "I think the traditional AE goes away and maybe there's something that comes in there in its place. If its the customer success, it gets a bit different in terms of running pre-imposed sales."Learn more about James and connect with him in the link below:<ul><li>LinkedIn: <a href="https://www.linkedin.com/in/jamesbkessinger/" rel="nofollow" target="_blank">https://www.linkedin.com/in/jamesbkessinger/</a></li></ul>

AI Delivers Intuitive Content to Site Visitors with James Kessinger

When the world gives you a pandemic, make messaging that is still relevant and meaningful to your audience. That's right. We're a few weeks into this quarantine and one thing remains the same today as it did when the pandemic hit, as well as long, long, long before that. Empathy. Know your audience and what is important to them and empathize with them. That's always been important, but now more than ever, it's critical. I'm Lindsay Tjepkema, CEO and co- founder of Casted, the first and only marketing platform built around branded podcasts. And this is our podcast. Here in season three of the Casted podcast, we're talking with CMOs and marketing leaders to see how they're rethinking their marketing strategies in light of the COVID- 19 crisis. I'm hearing inspiring stories from leaders and teams around the world who are taking this as an opportunity to explore new ways to serve and connect with their audiences. And today we're hearing from James Kessinger, the CMO of Hushly, the company that helps you leverage your content to strengthen your relationships with your audiences all the way through to that critical conversion point. He and his team have looked for ways to serve their audiences today in ways that will serve the Hushly brand longterm. So listen in to James, as he explains how a company that is built around conversions has managed to maintain connection in the time of COVID- 19.Key Takeaways:🧑‍💻 Putting focus on helping the customer✍️ Keep messaging real and empathetic👥 How to market marketing to marketers⚙️ Building relationships right now🧠 What James wants marketers to know

When the world gives you a pandemic, make messaging that is still relevant and meaningful to your audience. That's right. We're a few weeks into this quarantine and one thing remains the same today as it did when the pandemic hit, as well as long, long, long before that. Empathy. Know your audience and what is important to them and empathize with them. That's always been important, but now more than ever, it's critical. I'm Lindsay Tjepkema, CEO and co- founder of Casted, the first and only marketing platform built around branded podcasts. And this is our podcast. Here in season three of the Casted podcast, we're talking with CMOs and marketing leaders to see how they're rethinking their marketing strategies in light of the COVID- 19 crisis. I'm hearing inspiring stories from leaders and teams around the world who are taking this as an opportunity to explore new ways to serve and connect with their audiences. And today we're hearing from James Kessinger, the CMO of Hushly, the company that helps you leverage your content to strengthen your relationships with your audiences all the way through to that critical conversion point. He and his team have looked for ways to serve their audiences today in ways that will serve the Hushly brand longterm. So listen in to James, as he explains how a company that is built around conversions has managed to maintain connection in the time of COVID- 19. Key Takeaways:🧑‍💻 Putting focus on helping the customer✍️ Keep messaging real and empathetic👥 How to market marketing to marketers⚙️ Building relationships right now🧠 What James wants marketers to know

Maintaining Connection with Hushly's James Kessinger

In this episode we talk to James Kessinger, Chief Marketing Officer at Hushly. Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: http://sweetfishmedia.com/big3 We'll never send you more than what you can read in &lt; 1 minute.

In this episode we talk to <a href="https://www.linkedin.com/in/jamesbkessinger/" rel="nofollow noopener noreferrer" target="_blank">James Kessinger</a>, Chief Marketing Officer at <a href="https://www.hushly.com/" rel="nofollow noopener noreferrer" target="_blank">Hushly</a>. Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: <a href="http://sweetfishmedia.com/big3" rel="nofollow noopener noreferrer" target="_blank">http://sweetfishmedia.com/big3</a> We'll never send you more than what you can read in &lt; 1 minute.

1092: 4 Essentials in Online Content Development w/ James Kessinger