Kris Hull's guest appearances

Kris Hull

Ponderings from the Perch

Data Gurus

Steve August

Ryan Barry

Ray Poynter

Merrill Dubrow

Anese Cavanaugh

Anne Brown

Kristin Luck

Melanie Courtright

Hunter Thurman

Jamin Brazil

Julie Kurd

Adam Jolley

Sima Vasa

Emmanuel Probst

Bari Tessler

OwlTail

Across the market research space, specialization is becoming an increasingly sought-after quality - but it can also create an unintended silo effect. In this episode, CEO and Momma Bird Priscilla McKinney talks with SVP and Senior Client Officer of Ipsos, Kris Hull about striking a balance between deep expertise and a broader lens to uncover meaningful insights. Hull discusses the importance of listening and understanding client needs, and shares a mind-shift he calls “suspend your agenda,” that’s helpful in combatting myopic research. LIGHTNING ROUND!Kris’s fave podcasts: Ponderings from the Perch (blush!), Data Gurus with Sima Vasa, and American FiascoFave Apps: Twitter, DuoLingoFave Book: East of Eden, John SteinbeckFave Blog: The Angry Staff OfficerConnect with Kris on Twitter and LinkedIn!---SPONSORS:In partnership with GreenBook, we're excited to host and award one podcast in the insights industry the title and glory of MR Podcast of the Year. Know a podcast making (audio) waves in the industry? Nominate them with the form on this page. Nominations are due by February 15th, 2020.Winner will be decided by vote. Voting will be open February 16th through March 31st.The winner will be announced on on April 15th at GreenBook's IIeX NA in Austin, TX.---Digital Transformation KickstarterOne Day Intensive Workshop for Sales Excellence on LinkedInWednesday, April 8thTICKETSSocial selling has fundamentally transformed the way consumers gather insight, journey through the buying process and eventually make purchase decisions. This one-day event is a fragment and mini-introduction to the DLA Ignite global program for social selling. This teaching is typically provided only to cohorts of up to 10 within a company on a private basis and is a part of a larger 12-week certification. This is a fast-paced and packed day leading to immediate assignments and action plans for sustained learning. 

Across the market research space, specialization is becoming an increasingly sought-after quality - but it can also create an unintended silo effect. In this episode, CEO and Momma Bird <a href="https://www.linkedin.com/in/priscillamckinney" rel="nofollow" target="_blank">Priscilla McKinney</a> talks with SVP and Senior Client Officer of <a href="https://www.ipsos.com/en" rel="nofollow" target="_blank">Ipsos</a>, <a href="https://www.linkedin.com/in/krishull1971" rel="nofollow" target="_blank">Kris Hull</a> about striking a balance between deep expertise and a broader lens to uncover meaningful insights. Hull discusses the importance of listening and understanding client needs, and shares a mind-shift he calls “suspend your agenda,” that’s helpful in combatting myopic research.  LIGHTNING ROUND!Kris’s fave podcasts: Ponderings from the Perch (blush!), <a href="https://www.infinity-2.com/podcasts/data-gurus-podcast-with-sima-vasa/" rel="nofollow" target="_blank">Data Gurus</a> with <a href="https://www.littlebirdmarketing.com/priscilla-and-sima-vasa-on-tech-podcasting-and-armadillo-racing/%20" rel="nofollow" target="_blank">Sima Vasa</a>, and <a href="https://www.wnycstudios.org/podcasts/american-fiasco" rel="nofollow" target="_blank">American Fiasco</a>Fave Apps: Twitter, <a href="https://www.duolingo.com/" rel="nofollow" target="_blank">DuoLingo</a>Fave Book: <a href="https://www.amazon.com/East-Eden-Penguin-Orange-Collection/dp/0143129481" rel="nofollow" target="_blank">East of Eden</a>, John SteinbeckFave Blog: <a href="https://angrystaffofficer.com/" rel="nofollow" target="_blank">The Angry Staff Officer</a> Connect with Kris on <a href="https://twitter.com/khull71?lang=en" rel="nofollow" target="_blank">Twitter</a> and <a href="https://www.linkedin.com/in/krishull1971" rel="nofollow" target="_blank">LinkedIn!</a>---SPONSORS:In partnership with <a href="https://www.greenbook.org/" rel="nofollow" target="_blank">GreenBook</a>, we're excited to host and award one podcast in the insights industry the title and glory of MR Podcast of the Year. Know a podcast making (audio) waves in the industry? Nominate them with the form on this page. Nominations are due by February 15th, 2020.Winner will be decided by vote. Voting will be open February 16th through March 31st.The winner will be announced on on April 15th at <a href="https://iiex-na.insightinnovation.org/" rel="nofollow" target="_blank">GreenBook's IIeX NA</a> in Austin, TX.---Digital Transformation KickstarterOne Day Intensive Workshop for Sales Excellence on LinkedInWednesday, April 8th<a href="https://www.eventbrite.com/e/digital-transformation-kickstarter-registration-83833932549" rel="nofollow" target="_blank">TICKETS</a>Social selling has fundamentally transformed the way consumers gather insight, journey through the buying process and eventually make purchase decisions. This one-day event is a fragment and mini-introduction to the DLA Ignite global program for social selling. This teaching is typically provided only to cohorts of up to 10 within a company on a private basis and is a part of a larger 12-week certification. This is a fast-paced and packed day leading to immediate assignments and action plans for sustained learning.

Priscilla and Kris Hull Wield the Double-Edged Sword of Specialization

Chris Murphy

On today’s episode, Kris Hull and Chris Murphy of Kantar North America joins Sima Vasa. Together, they talk about marketing metric audit protocols, finding the balance between short-term and long-term tracking, and so much more.Kris Hull and Chris Murphy - MASB AccreditationIn a recent press release, the market research agency announced its accreditation for the Marketing Accountability Standards Board (MASB). Chris Murphy, Chief Client Officer, says that they perform the marketing metric audit protocols for third party audits.This accreditation certifies the offers they provide their clients’ methodology as the right metric to look to financial performance. Chris underscores the importance of performing rigorous third party audit as part of their core equity assessment tool.“We struggle industrially to gain alignment just on the principles of brand growth and measurement.” - Chris MurphyShort-term and Long-term TrackingKris Hull, Senior Vice President, shares one of the things they found out in going through their internal process for research and development. When researchers stay at an aggregated level of looking at data on general equity and sales trends, a lot of noise gets in the way. This makes it difficult to find strong direct relationships about how people perceive and buy a brand.Finding the BalanceResearchers need to look at sales as a combination of both long-term and short-term based trends to gain more insights. This practice enabled Kris and his team to see how short-term sales are often influenced by promotional and media activity. This activity then drives unaided awareness or some traditional funnel matrix giving good sense of what moves and how people respond to a strategy.Meanwhile, power of attraction along with other trends, have stronger relationships with long-term sales trends.“A brand can take a very balanced view of how to drive what they need to do now and what they need to do.” - Kris HullQuick links to connect with Kris Hull and Chris Murphy:Kantar - TwitterKantar Millward Brown - TwitterMarketing Accountability Standards Board - TwitterSima loves to hear from her listeners with input, questions, suggestions and just to connect! You can find her at the links below!LinkedInTwitterinfinity-2.comSima is passionate about data and loves to share, learn and help others that share that passion. If you love data as much as her, subscribe on iTunes and don't forget to leave a rating and review!

On today’s episode, Kris Hull and Chris Murphy of Kantar North America joins Sima Vasa. Together, they talk about marketing metric audit protocols, finding the balance between short-term and long-term tracking, and so much more. Kris Hull and Chris Murphy - MASB Accreditation In a recent press release, the market research agency announced its accreditation for the Marketing Accountability Standards Board (MASB). Chris Murphy, Chief Client Officer, says that they perform the marketing metric audit protocols for third party audits. This accreditation certifies the offers they provide their clients’ methodology as the right metric to look to financial performance. Chris underscores the importance of performing rigorous third party audit as part of their core equity assessment tool. “We struggle industrially to gain alignment just on the principles of brand growth and measurement.” - Chris Murphy Short-term and Long-term Tracking Kris Hull, Senior Vice President, shares one of the things they found out in going through their internal process for research and development. When researchers stay at an aggregated level of looking at data on general equity and sales trends, a lot of noise gets in the way. This makes it difficult to find strong direct relationships about how people perceive and buy a brand. Finding the Balance Researchers need to look at sales as a combination of both long-term and short-term based trends to gain more insights. This practice enabled Kris and his team to see how short-term sales are often influenced by promotional and media activity. This activity then drives unaided awareness or some traditional funnel matrix giving good sense of what moves and how people respond to a strategy. Meanwhile, power of attraction along with other trends, have stronger relationships with long-term sales trends. “A brand can take a very balanced view of how to drive what they need to do now and what they need to do.” - Kris Hull Quick links to connect with Kris Hull and Chris Murphy: Kantar - Twitter Kantar Millward Brown - Twitter Marketing Accountability Standards Board - Twitter Sima loves to hear from her listeners with input, questions, suggestions and just to connect! You can find her at the links below! LinkedIn Twitter <a href="http://infinity-2.com" rel="nofollow" target="_blank">infinity-2.com</a> Sima is passionate about data and loves to share, learn and help others that share that passion. If you love data as much as her, subscribe on iTunes and don't forget to leave a rating and review!

Kris Hull & Chris Murphy – The New World of Brand Guidance | Ep. 033