Jasmine Bina's guest appearances

Jasmine Bina

The Strategy Inside Everything

Let's talk branding

Mastering the Attention Economy

Faris Yakob

Neil Barrie

Julian Cole

Shann Biglione

Mark Pollard

Grant Owens

Ryan Wallman

Austin Rief

Aaron Dignan

David Carroll

Rob Schwartz

Ian Paget

Melinda Livsey

Melanie Deziel

Harry Campbell

OwlTail

This is an episode of Mastering the Attention Economy Podcast with host Ari Lewis and Jasmine Bina. Jasmine is a brand strategist and CEO of Concept Bureau, a brand strategy firm. We discuss why rituals are more important than habits, what is a product ritual, and how to create rituals in products. Follow Jasmine on Twitter: https://twitter.com/TripleJas Connect with Jasmine on LinkedIn: https://www.linkedin.com/in/jasminebina Hire Jasmine: https://www.theconceptbureau.com/ Follow Ari on Twitter: https://twitter.com/amlewis4 Follow Ari on Instagram: https://www.instagram.com/ari_lewis4/ Visit Ari's Site: http://arilewis.com/ Produced by Courtnie Lewis: https://www.courtnielewis.com Music by Mark Rhodes: https://open.spotify.com/artist/2F3QTcv7P4TxveL1tDeXmL?si=KEiZ9oB_TQyD_3ISQC8y-A

This is an episode of Mastering the Attention Economy Podcast with host Ari Lewis and Jasmine Bina. Jasmine is a brand strategist and CEO of Concept Bureau, a brand strategy firm. We discuss why rituals are more important than habits, what is a product ritual, and how to create rituals in products. Follow Jasmine on Twitter: <a href="https://mailtrack.io/trace/link/2f143474321902ab8d4a81b4c5a264db9e53507e?url=https%3A%2F%2Ftwitter.com%2Fjmikolay&amp;userId=94662&amp;signature=056de4fc988b3581" rel="nofollow" target="_blank">https://twitter.com/TripleJas</a> Connect with Jasmine on LinkedIn: <a href="https://mailtrack.io/trace/link/d0b991080a3865b70cfeae8eb083dbcd102c0304?url=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fjasminebina&amp;userId=94662&amp;signature=4066a8307531071b" rel="nofollow" target="_blank">https://www.linkedin.com/in/jasminebina</a> Hire Jasmine: <a href="https://mailtrack.io/trace/link/d39789b1fb131b5319437a2c1f5b547c2718d7c7?url=https%3A%2F%2Fwww.theconceptbureau.com%2F&amp;userId=94662&amp;signature=d172e479dfda3064" rel="nofollow" target="_blank">https://www.theconceptbureau.com/</a> Follow Ari on Twitter: <a href="https://mailtrack.io/trace/link/81da511980ff5045b71e731bd04d5077cc656911?url=https%3A%2F%2Ftwitter.com%2Famlewis4&amp;userId=94662&amp;signature=5ce1f695f7dfb7dc" rel="nofollow" target="_blank">https://twitter.com/amlewis4</a> Follow Ari on Instagram: <a href="https://mailtrack.io/trace/link/b823ecb519149a02aaaa3a170619a53d2f581e56?url=https%3A%2F%2Fwww.instagram.com%2Fari_lewis4%2F&amp;userId=94662&amp;signature=448fcfb080048f14" rel="nofollow" target="_blank">https://www.instagram.com/ari_lewis4/</a> Visit Ari's Site: <a href="https://mailtrack.io/trace/link/ba424ac5e43fd6bc80a0672c05a9c72144811515?url=http%3A%2F%2Farilewis.com%2F&amp;userId=94662&amp;signature=2d250efcc1f3ca5c" rel="nofollow" target="_blank">http://arilewis.com/</a> Produced by Courtnie Lewis: <a href="https://www.courtnielewis.com/" rel="nofollow" target="_blank">https://www.courtnielewis.com</a> Music by Mark Rhodes: <a href="https://open.spotify.com/artist/2F3QTcv7P4TxveL1tDeXmL?si=KEiZ9oB_TQyD_3ISQC8y-A" rel="nofollow" target="_blank">https://open.spotify.com/artist/2F3QTcv7P4TxveL1tDeXmL?si=KEiZ9oB_TQyD_3ISQC8y-A</a>

Jasmine Bina Explains Why Consumers Want Meaning From Their Products [Ep. 40]

Here's what we talked about:The concept bureauHow writing about brand strategy can help you attract the right clientsJasmine talks about 'Hims'Four Sigmatic, another brand we discussedIt's not about being better, it's about being different (read the article)The emergent story arc frameworkLooking at history to decide on the future of a brandA brand is an opinionThank you so much for listening. If you liked this episode, I would really apreciate a rating on Itunes. Make sure to subscribe to the podcast to get the weekly episodes at your doorstep. If you want the deeper, juicier insights you can also subscribe to the newsletter below. This episode is sponsored by Holabrief, The go-to platform  for creative briefs. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit letstalkbranding.substack.com

Here's what we talked about:<ul><li><a href="https://www.theconceptbureau.com/" rel="nofollow" target="_blank">The concept bureau</a></li><li>How writing about brand strategy can help you attract the right clients</li><li>Jasmine talks about '<a href="https://www.forhims.com/" rel="nofollow" target="_blank">Hims</a>'</li><li><a href="https://us.foursigmatic.com/" rel="nofollow" target="_blank">Four Sigmatic</a>, another brand we discussed</li><li>It's not about being better, it's about being different (read the <a href="https://www.google.com/search?q=being+different+not+better+jasmine&amp;oq=being+different+not+better+jasmine&amp;aqs=chrome..69i57j33.6519j0j0&amp;sourceid=chrome&amp;ie=UTF-8" rel="nofollow" target="_blank">article</a>)</li><li><a href="https://medium.com/@TripleJas/theres-always-a-pattern-using-the-emergent-story-arc-to-win-the-brand-war-9579a94ebc9" rel="nofollow" target="_blank">The emergent story arc framework</a></li><li>Looking at history to decide on the future of a brand</li><li>A brand is an opinion</li></ul>Thank you so much for listening. If you liked this episode, I would really apreciate a rating on Itunes. Make sure to subscribe to the podcast to get the weekly episodes at your doorstep. If you want the deeper, juicier insights you can also subscribe to the newsletter below. This episode is sponsored by <a href="holabrief.com" rel="nofollow" target="_blank">Holabrief</a>, The go-to platform  for creative briefs. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit <a href="https://letstalkbranding.substack.com?utm_medium=podcast&amp;utm_campaign=CTA_1" rel="nofollow" target="_blank">letstalkbranding.substack.com</a>

Jasmine Bina - Brands with a story

Jasmine Bina made time in her day (evening, actually) to talk about how people develop trust. She is the CEO of Concept Bureau. Oddly, we lived this out as I (tried to) earn Jasmine's trust in real time during this chat. It's both a wide-ranging and extremely focused talk that you are going to play more than once. Get full access to The Strategy Inside Everything at specific.substack.com/subscribe  ---   Send in a voice message: https://podcasters.spotify.com/pod/show/adam-pierno/message Support this podcast: https://podcasters.spotify.com/pod/show/adam-pierno/support

Jasmine Bina made time in her day (evening, actually) to talk about how people develop trust. She is the CEO of Concept Bureau. Oddly, we lived this out as I (tried to) earn Jasmine's trust in real time during this chat. It's both a wide-ranging and extremely focused talk that you are going to play more than once. Get full access to The Strategy Inside Everything at <a href="https://specific.substack.com/subscribe?utm_medium=podcast" rel="nofollow" target="_blank">specific.substack.com/subscribe</a> --- Send in a voice message: <a href="https://podcasters.spotify.com/pod/show/adam-pierno/message" rel="nofollow" target="_blank">https://podcasters.spotify.com/pod/show/adam-pierno/message</a> Support this podcast: <a href="https://podcasters.spotify.com/pod/show/adam-pierno/support" rel="payment nofollow" target="_blank">https://podcasters.spotify.com/pod/show/adam-pierno/support</a>

You can trust Jasmine Bina