Mark Phibbs's guest appearances

Mark Phibbs

The Marketing Society podcast

Camano Voice

The Whole Marketer podcast

Caroline Casey

Bob Hoffman

Paul Graham

Chip Conley

Ben Carter

Caitlin Kinnunen

Chris Smith

Rory Sutherland

Bryony Thomas

Emma Scott

David Nott

Mona Ataya

Steve Taylor

Rachel Chapman

Dan Ariely

OwlTail

Episode #53. ‘Data to create impact’ is the technical skill in this episode. As marketers’ roles are evolving to be the voice of the consumer and lead the commercial agenda, we need to have a variety of quality data sources to allow us to both monitor effectiveness but also use to mine to develop customer insight.Abby’s guest expert on this topic is Mark Phibbs, currently VP of Marketing at Cisco and also has a rich background working in tech companies. He also leads a consolidated centralised insight and analytics function.Mark shares his advice for marketers to utilise data and why he believes we should know our customers better than everyone else in the business. Plus his honest and relatable career highs and lows. First published November 15th 2021.This podcast is sponsored by Labyrinth Marketing  www.labyrinthmarketing.co.uk Host: linkedin.com/in/abigailcdixon/Guest: linkedin.com/in/markphibbs/The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to www.thewholemarketer.com 

Episode #53. ‘Data to create impact’ is the technical skill in this episode. As marketers’ roles are evolving to be the voice of the consumer and lead the commercial agenda, we need to have a variety of quality data sources to allow us to both monitor effectiveness but also use to mine to develop customer insight.Abby’s guest expert on this topic is Mark Phibbs, currently VP of Marketing at Cisco and also has a rich background working in tech companies. He also leads a consolidated centralised insight and analytics function.Mark shares his advice for marketers to utilise data and why he believes we should know our customers better than everyone else in the business. Plus his honest and relatable career highs and lows. First published November 15th 2021.This podcast is sponsored by Labyrinth Marketing  <a href="http://www.labyrinthmarketing.co.uk" rel="noopener noreferrer nofollow" target="_blank">www.labyrinthmarketing.co.uk</a> Host: <a href="https://www.linkedin.com/in/abigailcdixon/" rel="noopener noreferrer nofollow" target="_blank">linkedin.com/in/abigailcdixon/</a>Guest: <a href="https://www.linkedin.com/in/markphibbs/" rel="noopener noreferrer nofollow" target="_blank">linkedin.com/in/markphibbs/</a>The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to <a href="https://my.captivate.fm/www.thewholemarketer.com" rel="noopener noreferrer nofollow" target="_blank">www.thewholemarketer.com</a>

The Whole Marketer Ep53 - Data to create impact with guest Mark Phibbs

Key Points of Interest: Where did Mark grow up?  What got Mark interested in Pharmacy?  Where did he go to school?  What does Mark view as the primary role of a Pharmacist?  Where did Mark start his career as a Pharmacist?  What was one of his hardest career decisions?  How did Mark end up taking over the Pharmacy here on Camano Island?  What ended up being the beginning of the end for the pharmacy?  What does a pharmacist actually do?  What was his general philosophy when talking with Patients.  What is a new adventure that Mark is starting now?  How has this helped him dive into history?  Camano Island Locations Mentioned in this Episode: English Boom (https://www.camanoislandinfo.com/english-boom-historical-park-1)  Iverson Beach (https://www.wta.org/go-hiking/hikes/iverson-spit)  Barnum Point (https://www.wclt.org/projects/barnum-point/)   

Key Points of Interest:<ul> <li>Where did Mark grow up? </li> <li>What got Mark interested in Pharmacy? </li> <li>Where did he go to school? </li> <li>What does Mark view as the primary role of a Pharmacist? </li> <li>Where did Mark start his career as a Pharmacist? </li> <li>What was one of his hardest career decisions? </li> <li>How did Mark end up taking over the Pharmacy here on Camano Island? </li> <li>What ended up being the beginning of the end for the pharmacy? </li> <li>What does a pharmacist actually do? </li> <li>What was his general philosophy when talking with Patients. </li> <li>What is a new adventure that Mark is starting now? </li> <li>How has this helped him dive into history? </li> </ul> Camano Island Locations Mentioned in this Episode:<ul> <li>English Boom (<a href="https://www.camanoislandinfo.com/english-boom-historical-park-1" rel="nofollow" target="_blank">https://www.camanoislandinfo.com/english-boom-historical-park-1</a>) </li> <li>Iverson Beach (<a href="https://www.wta.org/go-hiking/hikes/iverson-spit" rel="nofollow" target="_blank">https://www.wta.org/go-hiking/hikes/iverson-spit</a>) </li> <li>Barnum Point (<a href="https://www.wclt.org/projects/barnum-point/" rel="nofollow" target="_blank">https://www.wclt.org/projects/barnum-point/</a>)  </li> </ul>

#53: Mark Phibbs - Previous Owner of Mark's Camano Pharmacy