Antoni Watts's guest appearances

Antoni Watts

British Amazon Seller

Amazing FBA Amazon and ECommerce Podcast, for Amazon Private Label Sellers, Shopify, Magento or Woocommerce business owners, and other e-commerce sellers and digital entrepreneurs.

Brian Johnson

Steve Chou

Greg Mercer

Anthony Lee

Coran Woodmass

Dana Derricks

Manuel Becvar

Andrew Browne

Gil Lang

Ashlin Hadden

Anthony Famularo

Shane Stinemetz

Manuel Becver

Nadine Eich

Brad Moss

OwlTail

Antoni Watts got into the Amazon business after running his own sourcing company in China. Today he’s going to teach us about how to import Chinese products.Dos and Don’ts when Considering a SupplierYou may contact hundreds of suppliers, maybe even 1000. However, only a percentage of those will reply to your email. Out of those responses, you’ll be able to weed out others based on how well they answer your questions. The most knowledgeable suppliers will have follow-up questions for you based on the information you requested. It’s a strong indication that they know the product.Here are other things you want to know from the supplier before you import Chinese products:Ask for a list of past customers they have worked with 	Find out if they’ve ever exported to your market (geographic location)Within a few days, you will have your list down to 4-5 suppliers you’re interested in. Go with your gut!Steps to Take Once Your Ready to OrderYou’ve received your samples. Now you’re ready to order. You can do it a couple of ways:1. If you already have a relationship with the factory, you can simply send an email and let them know you’re ready to order. They will send an invoice and ship your products. Some factories may require you to pay a deposit upfront. Once you do that, your products will be on the way.2. If you’re establishing a relationship with a new factory, they may ask you to submit a Purchase Order.Regardless of whether you’re ordering via email or a purchase order, make sure every detail is listed regarding the item, the packing order, and the quality assurance standards. Send pictures of specific improvements if need be. Everything should be listed as you hope to receive it.It helps you to catch any mistakes or any missing details before receiving your shipment.Information on How to Export and Import Chinese ProductsYou think you’re ready to order. You’ve been in contact with the supplier. You’ve received your sample and even talked about how many units you need.But wait…You need to get clear about a few more things before your product leaves the factory.Check the freight costs 	Contact the freight forwarder (Who will be handling the shipment? Exactly how will the package be handled?) 	Find out if there are any product regulations 	Shop your product around to 1-3 freight forwarders. It allows you to cross-reference pricing and to learn about various processes or regulations 	Make sure the factory packing is secure (item to box, box to carton, carton to outer carton/crate) 	Ask for examples of other customer shipments to learn about any differences 	Drop test (optional) 	Vibration test (optional)Know exactly what all of this looks like prior to placing your order.Watch How to Import Chinese Products with Antoni Watts of Cashcow Pro Part 4 of 4[video_page_section type="youtube" position="bottom" image="" btn="light" heading="" subheading="" cta="" video_width="1080" hide_related="false" hide_logo="false" hide_controls="false" hide_title="false" hide_fullscreen="false"]https://www.youtube.com/watch?v=Uqxk-v6XGQ8&amp;feature=youtu.be[/video_page_section]

Antoni Watts got into the Amazon business after running his own sourcing company in China. Today he’s going to teach us about how to import Chinese products. Dos and Don’ts when Considering a Supplier You may contact hundreds of suppliers, maybe even 1000. However, only a percentage of those will reply to your email. Out of those responses, you’ll be able to weed out others based on how well they answer your questions. The most knowledgeable suppliers will have follow-up questions for you based on the information you requested. It’s a strong indication that they know the product. Here are other things you want to know from the supplier before you import Chinese products: Ask for a list of past customers they have worked with 	Find out if they’ve ever exported to your market (geographic location) Within a few days, you will have your list down to 4-5 suppliers you’re interested in. Go with your gut! Steps to Take Once Your Ready to Order You’ve received your samples. Now you’re ready to order. You can do it a couple of ways: 1. If you already have a relationship with the factory, you can simply send an email and let them know you’re ready to order. They will send an invoice and ship your products. Some factories may require you to pay a deposit upfront. Once you do that, your products will be on the way. 2. If you’re establishing a relationship with a new factory, they may ask you to submit a Purchase Order. Regardless of whether you’re ordering via email or a purchase order, make sure every detail is listed regarding the item, the packing order, and the quality assurance standards. Send pictures of specific improvements if need be. Everything should be listed as you hope to receive it. It helps you to catch any mistakes or any missing details before receiving your shipment. Information on How to Export and Import Chinese Products You think you’re ready to order. You’ve been in contact with the supplier. You’ve received your sample and even talked about how many units you need. But wait… You need to get clear about a few more things before your product leaves the factory. Check the freight costs 	Contact the freight forwarder (Who will be handling the shipment? Exactly how will the package be handled?) 	Find out if there are any product regulations 	Shop your product around to 1-3 freight forwarders. It allows you to cross-reference pricing and to learn about various processes or regulations 	Make sure the factory packing is secure (item to box, box to carton, carton to outer carton/crate) 	Ask for examples of other customer shipments to learn about any differences 	Drop test (optional) 	Vibration test (optional) Know exactly what all of this looks like prior to placing your order. Watch How to Import Chinese Products with Antoni Watts of Cashcow Pro Part 4 of 4 [video_page_section type="youtube" position="bottom" image="" btn="light" heading="" subheading="" cta="" video_width="1080" hide_related="false" hide_logo="false" hide_controls="false" hide_title="false" hide_fullscreen="false"]<a href="https://www.youtube.com/watch?v=Uqxk-v6XGQ8&amp;feature=youtu.be" rel="nofollow" target="_blank">https://www.youtube.com/watch?v=Uqxk-v6XGQ8&amp;feature=youtu.be</a>[/video_page_section]

Import Chinese Products (Antoni Watts 4 of 4)

Antoni Watts got into the Amazon business after running his own sourcing company in China. He’s here to teach us how to find Chinese manufacturers for our Amazon products.The Top Mistakes FBA Sellers Make when Sourcing from Chinese ManufacturersRushing to Find Chinese ManufacturersThe most common mistake sellers make when sourcing from China is rushing to choose manufacturers. It’s important to vet multiple suppliers before making a decision. This will: ensure superior products, allow you to get the best pricing possible, and it will greatly increase your knowledge of the product and the manufacturing process.Antoni warns that choosing the wrong factory can become a nightmare. Do your due diligence. If you don’t, it can get expensive rather quickly in money and time. This can eat into your profits.Learn How to Import from China here.Here’s a checklist as a safeguard: 	Make a list of every supplier possible who makes the type of product you sale (via GlobalSources, Ali Baba, etc.) 	Ask for a sample of the product 	Talk to the manufacturers 	Inspect the product for quality assurance and offer feedback on improvementsMake a Trip to ChinaWe’ve covered the importance of choosing a supplier wisely. However, it’s even better if you, a business partner, or a liaison can talk to manufacturers in person and actually walk through the factory.What are the key benefits of traveling to China? 	Build a better relationship with the manufacturer 	Weed out much of your competition as the low-price leader 	See many more product variations available than those viewed online 	Superior quality assurance (see and feel the product) 	Allows you to see products they are making for the competition and receive firsthand tips about other items they are sellingMistakes to Avoid when Searching for Chinese ManufacturersThose who complete the checklist above won’t have to worry about this one. However, there are still some unwise sellers who fail to inspect goods before shipment.Avoid this common mistake to prevent: 	Bad reviews 	Having your account shut down by Amazon (for too many items shipped back) 	Too many refunds 	Massive profit lossHave a conversation with the manufacturer to troubleshoot problems prior to shipment. No one wants to have to ship a faulty product back overseas.Improve Communications with Chinese Manufacturers1. When you’re first starting out, be patient. There’s a lot to learn about products and processes. So, your communication with the supplier will likely be much more frequent. Getting a  manufacturing insurance is also important since production operations are exposed to significant risks every day due to business interruptions and loss of licenses for goods.2. Create a generous timeline to allow for learning, mistakes, manufacturing, and potential problemsIt bears repeating that rushing is the worst possible thing you could do when first entering a market. After you’ve sold products for a while, you’ll become familiar with the ordering process and will be able to circumvent problems faster. It simply takes time. Sometimes it takes 6 weeks for product development. A good rule of thumb is to plan for a product launch to take 3 months. Prepare for that months in advance.3. Set up a separate email account for sourcing to combat SPAM4. Ask for photos of other products competitors are orderingQuality Control 	Ask for a list of the major and minor defects that are common to a specific product. 	Have a liaison check the quality of the production early in the process. 	Give an ample amount of time to deal with these issues 	If you’re ordering a product that has fabric, see what other fabric options are available (if you foresee problems with the current option)Watch Finding Chinese Manufacturers with Antoni Watts of Cashcow Pro Part 3 of 4[video_page_section type="youtube" position="bottom" image="" btn="light" headi...

Antoni Watts got into the Amazon business after running his own sourcing company in China. He’s here to teach us how to find Chinese manufacturers for our Amazon products. The Top Mistakes FBA Sellers Make when Sourcing from Chinese Manufacturers Rushing to Find Chinese Manufacturers The most common mistake sellers make when sourcing from China is rushing to choose manufacturers. It’s important to vet multiple suppliers before making a decision. This will: ensure superior products, allow you to get the best pricing possible, and it will greatly increase your knowledge of the product and the manufacturing process. Antoni warns that choosing the wrong factory can become a nightmare. Do your due diligence. If you don’t, it can get expensive rather quickly in money and time. This can eat into your profits. Learn How to Import from China here. Here’s a checklist as a safeguard: 	Make a list of every supplier possible who makes the type of product you sale (via GlobalSources, Ali Baba, etc.) 	Ask for a sample of the product 	Talk to the manufacturers 	Inspect the product for quality assurance and offer feedback on improvements Make a Trip to China We’ve covered the importance of choosing a supplier wisely. However, it’s even better if you, a business partner, or a liaison can talk to manufacturers in person and actually walk through the factory. What are the key benefits of traveling to China? 	Build a better relationship with the manufacturer 	Weed out much of your competition as the low-price leader 	See many more product variations available than those viewed online 	Superior quality assurance (see and feel the product) 	Allows you to see products they are making for the competition and receive firsthand tips about other items they are selling Mistakes to Avoid when Searching for Chinese Manufacturers Those who complete the checklist above won’t have to worry about this one. However, there are still some unwise sellers who fail to inspect goods before shipment. Avoid this common mistake to prevent: 	Bad reviews 	Having your account shut down by Amazon (for too many items shipped back) 	Too many refunds 	Massive profit loss Have a conversation with the manufacturer to troubleshoot problems prior to shipment. No one wants to have to ship a faulty product back overseas. Improve Communications with Chinese Manufacturers 1. When you’re first starting out, be patient. There’s a lot to learn about products and processes. So, your communication with the supplier will likely be much more frequent. Getting a manufacturing insurance is also important since production operations are exposed to significant risks every day due to business interruptions and loss of licenses for goods. 2. Create a generous timeline to allow for learning, mistakes, manufacturing, and potential problems It bears repeating that rushing is the worst possible thing you could do when first entering a market. After you’ve sold products for a while, you’ll become familiar with the ordering process and will be able to circumvent problems faster. It simply takes time. Sometimes it takes 6 weeks for product development. A good rule of thumb is to plan for a product launch to take 3 months. Prepare for that months in advance. 3. Set up a separate email account for sourcing to combat SPAM 4. Ask for photos of other products competitors are ordering Quality Control 	Ask for a list of the major and minor defects that are common to a specific product. 	Have a liaison check the quality of the production early in the process. 	Give an ample amount of time to deal with these issues 	If you’re ordering a product that has fabric, see what other fabric options are available (if you foresee problems with the current option) Watch Finding Chinese Manufacturers with Antoni Watts of Cashcow Pro Part 3 of 4 [video_page_section type="youtube" position="bottom" image="" btn="light" headi...

Chinese Manufacturers (Antoni Watts 3 of 4)

Once again we have Antoni Watts on the show. Today he is going into detail about his Amazon seller software, Cashcow Pro.If you have ever been frustrated by trying to figure how to get meaningful data from Amazon Seller Central, you need this tool. With it, you can track your profit and loss, inventory, conversion rates and more.Profit and Loss in Cashcow Pro – Amazon Seller SoftwareWhen accessing the profit section of the dashboard, you’ll see product costs minus other key metrics (such as refunds, PPC costs, taxes / VAT, cost of goods and shipping). It allows you to see specific trends for each product so you can assess bottom line profits, not just revenue numbers.The dashboard clearly displays trends and graphs you need to view growth over 30 days and 60 days instead of getting sucked into the anxiety of checking Amazon for daily changes. It’s not enough to just see units sold. That alone does not show you all the variables you need to make a solid business decision. Cashcow Pro provides a more comprehensive breakdown so you can see where to focus your attention on biggest gains, where to scale back, or where to cut your losses.Cashcow Pro vs Other Amazon Seller Software OptionsControlling for key metrics is very important. Additionally, sellers need to know how their product checks out compared to their competition. The dashboard shows a seller’s top competitors based on sales, reviews, and product price for a specific Keyword in your niche or marketplace.This allows you to make other sales decisions such as: 	Increase price 	Increase salesThis Amazon seller software works in Mexico, Canada, USA, North America, and Europe. Expansion to Japan is in the works. Great news! If you want to upload multiple products to your dashboard or create an account for products you sell in different countries, it’s simple to do in Cashcow Pro. There are no added costs. It’s a benefit Cashcow Pro provides for FREE while some other competitors often charge for it.Inventory TrackingCash Cow Pro shows the average sales for the last 3 days, 7 days, and 30 days. It predicts when you might run out of inventory in the future based on these various time periods.The Power of Split-TestingOne feature that is often underutilized in Cashcow Pro is the split-testing feature. Most sellers choose their product pricing based on their competitors’ price point. This Amazon seller software allows you to run split tests for a period of time and shows you the data regarding which price is actually the best.Simply enter your current price into Cashcow Pro and the duration of time you’d like to run the test. Then choose 2 more price points below and above your current one – including how long you want to test each. In this case, Cashcow Pro will automatically go into Amazon to change your pricing and run each test consecutively. You’ll be able to clearly see the percentage of sales increase and other key metrics for each price point and make a more sound decision about pricing.You can also test the listing price, sales price, 4 different product titles, product images, and other main elements of your listing. Other test features are in the works in the future.With Cashcow Pro, you can truly figure out how your business is doing.Get 40% off Cashcow Pro until 2017 June 15 by using this link!Watch Amazon Seller Software with Antoni Watts of Cashcow Pro Part 2 of 4[video_page_section type="youtube" position="bottom" image="" btn="light" heading="" subheading="" cta="" video_width="1080" hide_related="false" hide_logo="false" hide_controls="false" hide_title="false" hide_fullscreen="false"]https://www.youtube.com/watch?v=kcQ0nBGx0Ow&amp;feature=youtu.be[/video_page_section]

Once again we have Antoni Watts on the show. Today he is going into detail about his Amazon seller software, Cashcow Pro. If you have ever been frustrated by trying to figure how to get meaningful data from Amazon Seller Central, you need this tool. With it, you can track your profit and loss, inventory, conversion rates and more. Profit and Loss in Cashcow Pro – Amazon Seller Software When accessing the profit section of the dashboard, you’ll see product costs minus other key metrics (such as refunds, PPC costs, taxes / VAT, cost of goods and shipping). It allows you to see specific trends for each product so you can assess bottom line profits, not just revenue numbers. The dashboard clearly displays trends and graphs you need to view growth over 30 days and 60 days instead of getting sucked into the anxiety of checking Amazon for daily changes. It’s not enough to just see units sold. That alone does not show you all the variables you need to make a solid business decision. Cashcow Pro provides a more comprehensive breakdown so you can see where to focus your attention on biggest gains, where to scale back, or where to cut your losses. Cashcow Pro vs Other Amazon Seller Software Options Controlling for key metrics is very important. Additionally, sellers need to know how their product checks out compared to their competition. The dashboard shows a seller’s top competitors based on sales, reviews, and product price for a specific Keyword in your niche or marketplace. This allows you to make other sales decisions such as: 	Increase price 	Increase sales This Amazon seller software works in Mexico, Canada, USA, North America, and Europe. Expansion to Japan is in the works. Great news! If you want to upload multiple products to your dashboard or create an account for products you sell in different countries, it’s simple to do in Cashcow Pro. There are no added costs. It’s a benefit Cashcow Pro provides for FREE while some other competitors often charge for it. Inventory Tracking Cash Cow Pro shows the average sales for the last 3 days, 7 days, and 30 days. It predicts when you might run out of inventory in the future based on these various time periods. The Power of Split-Testing One feature that is often underutilized in Cashcow Pro is the split-testing feature. Most sellers choose their product pricing based on their competitors’ price point. This Amazon seller software allows you to run split tests for a period of time and shows you the data regarding which price is actually the best. Simply enter your current price into Cashcow Pro and the duration of time you’d like to run the test. Then choose 2 more price points below and above your current one – including how long you want to test each. In this case, Cashcow Pro will automatically go into Amazon to change your pricing and run each test consecutively. You’ll be able to clearly see the percentage of sales increase and other key metrics for each price point and make a more sound decision about pricing. You can also test the listing price, sales price, 4 different product titles, product images, and other main elements of your listing. Other test features are in the works in the future. With Cashcow Pro, you can truly figure out how your business is doing. Get 40% off Cashcow Pro until 2017 June 15 by using this link! Watch Amazon Seller Software with Antoni Watts of Cashcow Pro Part 2 of 4 [video_page_section type="youtube" position="bottom" image="" btn="light" heading="" subheading="" cta="" video_width="1080" hide_related="false" hide_logo="false" hide_controls="false" hide_title="false" hide_fullscreen="false"]<a href="https://www.youtube.com/watch?v=kcQ0nBGx0Ow&amp;feature=youtu.be" rel="nofollow" target="_blank">https://www.youtube.com/watch?v=kcQ0nBGx0Ow&amp;feature=youtu.be</a>[/video_page_section]

Amazon Seller Software (Antoni Watts 2 of 4)

Today on the show we have Antoni Watts of Cashcow Pro. He is a sourcing expert here to teach us how to use Cashcow Pro to boost our profit.Antoni moved to Hong Kong when he was 19 to work for an import company. He was in charge of sourcing the products from Chinese factories. After doing this for 18 months Antoni started his own sourcing company in Hong Kong. At one point he was developing 3000 products in a year! Eventually, a friend told him about Amazon. Since he already knew the industry and was familiar with developing products, he decided to give it a go.Frustrated with the lack of data and the complexity of trying to make sense of everything, Antoni created Cashcow Pro.Cashcow ProCashcow Pro is all the tools a small to medium sized Amazon seller would need. It’s for seller first starting out or have 100-200 products. It’s everything you could possibly need to run your day-to-day Amazon business. From how much profit you’re making to free, unlimited, feedback collection emails. He was paying hundreds of dollars a month for all these different tools that were performing basic functions. He wanted one dashboard to handle all of it.Get 40% of Cashcow Pro until 2017 June 15 by using this link!DashboardOne that people love is the dashboard. It takes all your key data from Amazon and shows you how many products you have, what your inventory is, what your rank is, your conversation rate, and much more. It gives you a quick snapshot of your business. From there you can drill in on more specific data. You can look at how your conversion has changed over the last 30 days. You can see how your reviews have been doing.MessagingAnother favourite is the message feature. It includes the automated emails to your buyers, which is more important than ever since Amazon made it more difficult to get reviews. You have unlimited free emails that go out with every new order automatically.They have template system. You can create several emails and choose when they go out. Whether it’s an hour after delivery or 7 days after delivery. You don’t have to create a different email for every product, you can use a template. You can put in links for the buyer to leave a review or seller feedback.There is an automatic tool for seller feedback. If a buyer leaves negative seller feedback, it will send a customized email automatically to that buyer. Or if a customer leaves a positive product review, it will send a message asking them to leave seller feedback.Remember, this is an unlimited feature that is included in the cost. You won’t be hit with an extra $100 charge for using too many emails in Q4 like some of the other companies. You won’t be charge more for being successful!Keyword TrackingWith keyword tracking, the work needs to be done upfront. You can use tools like Merchant Words or Google. You need to create a really deep and detailed list of keywords. For most niches, people are going for the top couple keywords. You need to think outside the box. If you’re selling a mug, is it something that could be used for a Father’s Day gift? You should have 5-10 main keywords that you’re trying to rank for. Look at the data for the past 30-60 days then take action to try to rank for those keywords.Once you’ve identified and ranked for these few keywords, then you can use the tracking feature to keep an eye on it. There’s no point in using it if you’re not doing the work at the beginning.Other Features 	AB Testing – You can put in different price points and test what sells best. 	Product Research – Similar to Jungle Scout Chrome extension. 	Product Database – 20 million best selling products on Amazon. This database is included for free.Before, you could say that Cashcow Pro has all the features, but the other companies do it better. Antoni and his team as spent that last nine months ensuring that their features are at least as good as the other tools out there.

Today on the show we have Antoni Watts of Cashcow Pro. He is a sourcing expert here to teach us how to use Cashcow Pro to boost our profit. Antoni moved to Hong Kong when he was 19 to work for an import company. He was in charge of sourcing the products from Chinese factories. After doing this for 18 months Antoni started his own sourcing company in Hong Kong. At one point he was developing 3000 products in a year! Eventually, a friend told him about Amazon. Since he already knew the industry and was familiar with developing products, he decided to give it a go. Frustrated with the lack of data and the complexity of trying to make sense of everything, Antoni created Cashcow Pro. Cashcow Pro Cashcow Pro is all the tools a small to medium sized Amazon seller would need. It’s for seller first starting out or have 100-200 products. It’s everything you could possibly need to run your day-to-day Amazon business. From how much profit you’re making to free, unlimited, feedback collection emails. He was paying hundreds of dollars a month for all these different tools that were performing basic functions. He wanted one dashboard to handle all of it. Get 40% of Cashcow Pro until 2017 June 15 by using this link! Dashboard One that people love is the dashboard. It takes all your key data from Amazon and shows you how many products you have, what your inventory is, what your rank is, your conversation rate, and much more. It gives you a quick snapshot of your business. From there you can drill in on more specific data. You can look at how your conversion has changed over the last 30 days. You can see how your reviews have been doing. Messaging Another favourite is the message feature. It includes the automated emails to your buyers, which is more important than ever since Amazon made it more difficult to get reviews. You have unlimited free emails that go out with every new order automatically. They have template system. You can create several emails and choose when they go out. Whether it’s an hour after delivery or 7 days after delivery. You don’t have to create a different email for every product, you can use a template. You can put in links for the buyer to leave a review or seller feedback. There is an automatic tool for seller feedback. If a buyer leaves negative seller feedback, it will send a customized email automatically to that buyer. Or if a customer leaves a positive product review, it will send a message asking them to leave seller feedback. Remember, this is an unlimited feature that is included in the cost. You won’t be hit with an extra $100 charge for using too many emails in Q4 like some of the other companies. You won’t be charge more for being successful! Keyword Tracking With keyword tracking, the work needs to be done upfront. You can use tools like Merchant Words or Google. You need to create a really deep and detailed list of keywords. For most niches, people are going for the top couple keywords. You need to think outside the box. If you’re selling a mug, is it something that could be used for a Father’s Day gift? You should have 5-10 main keywords that you’re trying to rank for. Look at the data for the past 30-60 days then take action to try to rank for those keywords. Once you’ve identified and ranked for these few keywords, then you can use the tracking feature to keep an eye on it. There’s no point in using it if you’re not doing the work at the beginning. Other Features 	AB Testing – You can put in different price points and test what sells best. 	Product Research – Similar to Jungle Scout Chrome extension. 	Product Database – 20 million best selling products on Amazon. This database is included for free. Before, you could say that Cashcow Pro has all the features, but the other companies do it better. Antoni and his team as spent that last nine months ensuring that their features are at least as good as the other tools out there.