Tamara Gaffney's guest appearances

Tamara Gaffney

The Jason & Scot Show - E-Commerce And Retail News

Voices of CX

Robbie Kellman Baxter

Nir Eyal

Michael Bartlett

Andrea Weiss

John Fleming

Patrick Campbell

Mark Hamill

Chris Bell

Anthony Marino

Tom Goodwin

Jay Baer

Brian Solis

Ryan Hamilton

Warby Parker

Joey Coleman

OwlTail

Adobe’s Principal Analyst of Digital Insights, Tamara Gaffney, talks about The Experience Index and its focus on measuring consumer expectation and business impact of the experience-led business and future trends. She also shares information on Adobe’s new Experience League.Tamara heads up a new program at Adobe which is focused on measuring consumer expectations and business impact of the experience-led business. She also uses her long history in the technology industry and ability to interpret big data analysis coming from the Adobe Experience Cloud to identify key trends. In her current role she is frequently quoted on television, radio and in thousands of press articles where she has established a track record of accurately predicting the future of digital experiences.Access the transcript on our blog at https://voicesofcx.com/how-adobe-is-shaping-customer-experience-tamara-gaffney/?utm_source=soundcloud&amp;utm_medium=description													Follow Tamara GaffneyLinkedIn: linkedin.com/in/tamaragaffney/Twitter: @tamaragHelpful links:https://theblog.adobe.com/adobe-summit-helping-make-experience-business/ https://www.forbes.com/sites/blakemorgan/2018/03/20/7-lessons-learned-from-adobes-new-customer-experience-index/ https://www.youtube.com/watch?v=EMBxlrU5LGM https://blogs.wsj.com/cio/2018/04/20/customer-experience-is-the-key-competitive-differentiator-in-the-digital-age/ http://exploreadobe.com/experience-index-survey/Customer Experience Ebooks: www.worthix.com/resource-pageCustomer Experience Blog: blog.worthix.comWorthix's Artificial Intelligent CX Survey: www.worthix.comFollow Mary DrumondLinkedIn: linkedin.com/in/marydrumond/Twitter: @drumondmary

Adobe’s Principal Analyst of Digital Insights, Tamara Gaffney, talks about The Experience Index and its focus on measuring consumer expectation and business impact of the experience-led business and future trends. She also shares information on Adobe’s new Experience League. Tamara heads up a new program at Adobe which is focused on measuring consumer expectations and business impact of the experience-led business. She also uses her long history in the technology industry and ability to interpret big data analysis coming from the Adobe Experience Cloud to identify key trends. In her current role she is frequently quoted on television, radio and in thousands of press articles where she has established a track record of accurately predicting the future of digital experiences. Access the transcript on our blog at <a href="https://voicesofcx.com/how-adobe-is-shaping-customer-experience-tamara-gaffney/?utm_source=soundcloud&amp;utm_medium=description" rel="nofollow" target="_blank">https://voicesofcx.com/how-adobe-is-shaping-customer-experience-tamara-gaffney/?utm_source=soundcloud&amp;utm_medium=description</a>													 Follow Tamara Gaffney LinkedIn: <a href="http://linkedin.com/in/tamaragaffney/" rel="nofollow" target="_blank">linkedin.com/in/tamaragaffney/</a> Twitter: @tamarag Helpful links: <a href="https://theblog.adobe.com/adobe-summit-helping-make-experience-business/" rel="nofollow" target="_blank">https://theblog.adobe.com/adobe-summit-helping-make-experience-business/</a> <a href="https://www.forbes.com/sites/blakemorgan/2018/03/20/7-lessons-learned-from-adobes-new-customer-experience-index/" rel="nofollow" target="_blank">https://www.forbes.com/sites/blakemorgan/2018/03/20/7-lessons-learned-from-adobes-new-customer-experience-index/</a> <a href="https://www.youtube.com/watch?v=EMBxlrU5LGM" rel="nofollow" target="_blank">https://www.youtube.com/watch?v=EMBxlrU5LGM</a> <a href="https://blogs.wsj.com/cio/2018/04/20/customer-experience-is-the-key-competitive-differentiator-in-the-digital-age/" rel="nofollow" target="_blank">https://blogs.wsj.com/cio/2018/04/20/customer-experience-is-the-key-competitive-differentiator-in-the-digital-age/</a> <a href="http://exploreadobe.com/experience-index-survey/" rel="nofollow" target="_blank">http://exploreadobe.com/experience-index-survey/</a> Customer Experience Ebooks: <a href="http://www.worthix.com/resource-page" rel="nofollow" target="_blank">www.worthix.com/resource-page</a> Customer Experience Blog: <a href="http://blog.worthix.com" rel="nofollow" target="_blank">blog.worthix.com</a> Worthix's Artificial Intelligent CX Survey: <a href="http://www.worthix.com" rel="nofollow" target="_blank">www.worthix.com</a> Follow Mary Drumond LinkedIn: <a href="http://linkedin.com/in/marydrumond/" rel="nofollow" target="_blank">linkedin.com/in/marydrumond/</a> Twitter: @drumondmary

Tamara Gaffney - How Adobe is Shaping Customer Experience - S1E5

Tamara Gaffney is the Director of the Strategic Insights Engagement Group at Adobe.  Tamera joins us to discuss the holiday e-commerce results from Black Friday through Cyber Monday (Cyber 5).  Tamera has access to anonymous, and aggregated data from more than 5,000 companies worldwide that use the Adobe Digital Marketing Cloud (including Adobe Analytics formerly known as Omniture), which represents one of the largest samples of the overall e-commerce industry available.  Her team publishes useful insights based on that data throughout the year. Adobe 2017 Holiday Forecast and Realtime Holiday Dashboard Adobe Digital Insights Adobe Digital Price Index Long time listeners will remember that Tamara first appeared on Episode 60 with Holiday Predictions for 2016. Don’t forget to like our facebook page, and if you enjoyed this episode please write us a review on itunes. Episode 107 of the Jason &amp; Scot show was recorded on Thursday November 30, 2017. http://jasonandscot.com Join your hosts Jason "Retailgeek" Goldberg, SVP Commerce &amp; Content at Razorfish, and Scot Wingo, Founder and Executive Chairman of Channel Advisor as they discuss the latest news and trends in the world of e-commerce and digital shopper marketing.

<a href="https://www.linkedin.com/in/tamara-gaffney-263b2/" rel="noopener nofollow" target="_blank">Tamara Gaffney</a> is the Director of the Strategic Insights Engagement Group at Adobe.  Tamera joins us to discuss the holiday e-commerce results from Black Friday through Cyber Monday (Cyber 5).  Tamera has access to anonymous, and aggregated data from more than 5,000 companies worldwide that use the Adobe Digital Marketing Cloud (including Adobe Analytics formerly known as Omniture), which represents one of the largest samples of the overall e-commerce industry available.  Her team publishes useful insights based on that data throughout the year. <a href="https://landing.adobe.com/en/na/solutions/digital-index/ctir-2840-holiday-predictions-2017/?sdid=MLR7SG1G&amp;mv=other" rel="noopener nofollow" target="_blank">Adobe 2017 Holiday Forecast and Realtime Holiday Dashboard</a> <a href="http://www.cmo.com/adobe-digital-insights.html" rel="noopener nofollow" target="_blank">Adobe Digital Insights</a> <a href="https://blogs.adobe.com/digitalmarketing/tag/adobe-digital-price-index/" rel="noopener nofollow" target="_blank">Adobe Digital Price Index</a> Long time listeners will remember that Tamara first appeared on <a href="http://retailgeek.com/jason-scot-show-episode-60-holiday-preview-w-adobes-tamara-gaffney/" rel="noopener nofollow" target="_blank">Episode 60</a> with Holiday Predictions for 2016. Don’t forget to like our <a href="https://www.facebook.com/jasonandscot/" rel="noopener noreferrer nofollow" target="_blank">facebook</a> page, and if you enjoyed this episode please write us a review on itunes. Episode 107 of the Jason &amp; Scot show was recorded on Thursday November 30, 2017. <a href="http://jasonandscot.com" rel="nofollow" target="_blank">http://jasonandscot.com</a> Join your hosts Jason "Retailgeek" Goldberg, SVP Commerce &amp; Content at Razorfish, and Scot Wingo, Founder and Executive Chairman of Channel Advisor as they discuss the latest news and trends in the world of e-commerce and digital shopper marketing.

EP109 - Cyber 5 Recap with Adobe's Tamara Gaffney

EP060 - Holiday Preview w/ Adobe's Tamara Gaffney  Tamara Gaffney is the Principal Analyst and Director for Adobe Digital Insights (ADI).  ADI aggregates data from all of adobe's products and customers, and is able to provide insight about various markets.  In particular, Adobe Analytics (formerly Omniture) is used by over 5400 e-commerce sites, representing 55m skus, and tracking $7.50 out of every $10 spent on e-commerce in North America.   Adobe is forecasting that e-commerce will grow 11% this holiday season (November and December).  This is a lower forecast than a number of other sources:  eMarketer: 17% e-commerce, 3.3% all retail Deloitte: 17-19% e-commerce, 4% all retail NRF: 3.6% all retail (no e-comm breakout) Comscore: 16-19% Forrester: 13%  Tamara attributes the lower forecast to slower spending coming out of the US election.  In particular heavily populated states like New York and California that strongly supported Hillary Clinton (who ultimately lost the election), are spending at a much lower rate than the forecast models would predict.   So far this represents over $800M in lost e-commerce spending (as of Nov 17th), that Adobe believes will negatively effect the overall holiday season. We also discussed mobile, omni-channel, singles day, and a variety of other interesting topics. You can follow the Adobe Digital Insights website, and subscribe to their newsletter for frequent updates throughout the holiday season. Don't forget to like our facebook page, and if you enjoyed this episode please write us a review on itunes. Episode 60 of the Jason &amp; Scot show was recorded on Thursday November 17, 2016. http://jasonandscot.com Join your hosts Jason "Retailgeek" Goldberg, SVP Commerce &amp; Content at Razorfish, and Scot Wingo, Founder and Executive Chairman of Channel Advisor as they discuss the latest news and trends in the world of e-commerce and digital shopper marketing.

EP060 - Holiday Preview w/ Adobe's Tamara Gaffney <a href="https://www.linkedin.com/in/tamara-gaffney-263b2" rel="nofollow" target="_blank">Tamara Gaffney</a> is the Principal Analyst and Director for Adobe Digital Insights (ADI).  ADI aggregates data from all of adobe's products and customers, and is able to provide insight about various markets.  In particular, Adobe Analytics (formerly Omniture) is used by over 5400 e-commerce sites, representing 55m skus, and tracking $7.50 out of every $10 spent on e-commerce in North America.   Adobe is forecasting that e-commerce will grow 11% this holiday season (November and December).  This is a lower forecast than a number of other sources: <ul> <li>eMarketer: 17% e-commerce, 3.3% all retail</li> <li>Deloitte: 17-19% e-commerce, 4% all retail</li> <li>NRF: 3.6% all retail (no e-comm breakout)</li> <li>Comscore: 16-19%</li> <li>Forrester: 13%</li> </ul> Tamara attributes the lower forecast to slower spending coming out of the US election.  In particular heavily populated states like New York and California that strongly supported Hillary Clinton (who ultimately lost the election), are spending at a much lower rate than the forecast models would predict.   So far this represents over $800M in lost e-commerce spending (as of Nov 17th), that Adobe believes will negatively effect the overall holiday season. We also discussed mobile, omni-channel, singles day, and a variety of other interesting topics. You can follow the <a href="http://www.cmo.com/adobe-digital-index.html)" rel="nofollow" target="_blank">Adobe Digital Insights</a> website, and subscribe to their newsletter for frequent updates throughout the holiday season. Don't forget to like our <a href="https://www.facebook.com/jasonandscot/" rel="nofollow" target="_blank">facebook</a> page, and if you enjoyed this episode please write us a review on itunes. Episode 60 of the Jason &amp; Scot show was recorded on Thursday November 17, 2016. <a href="http://jasonandscot.com" rel="nofollow" target="_blank">http://jasonandscot.com</a> Join your hosts Jason "Retailgeek" Goldberg, SVP Commerce &amp; Content at Razorfish, and Scot Wingo, Founder and Executive Chairman of Channel Advisor as they discuss the latest news and trends in the world of e-commerce and digital shopper marketing.