Rameez Tase's guest appearances

Rameez Tase

Social Media and Politics

The Alldus Podcast - AI in Action

Mobile Dev Memo Podcast

The Pomp Podcast

Rich Jones

Nancy Pelosi

Jerry Maguire

Bernie Sanders

Andrew Yang

Pete Buttigieg

Chris Hutchins

John Collins

Kevin Johnson

Adam Wenchel

Tim Cook

Bill Ottman

Scott Wright

Kraft Heinz

Bruce Schneier

OwlTail

In this episode of the Mobile Dev Memo podcast, I speak with Rameez Tase about the applicability of panel data in the new advertising environment in which device-level and user-level identifiers are not available for use in creating behavioral profiles. Rameez and I speak about the use case for panel data in developing marketing audiences for both product testing and development (for whom is this product being built?) and advertising targeting (to whom should we show this product's ads?). Without the direct feedback loop of behavioral targeting and conversions measurement, both product managers and marketers must rely on much more broadly conceived audiences for input into the tough balancing problems they face in scaling a product. We discuss what panel data is, how it has been used historically, and why it is becoming more critical as a product development and marketing tool in the new digital privacy landscape. Rameez Tase is the co-founder &amp; President of Antenna, a subscription services insights platform.

In this episode of the Mobile Dev Memo podcast, I speak with <a href="https://www.linkedin.com/in/rtase/#experience" rel="nofollow" target="_blank">Rameez Tase</a> about the applicability of panel data in the new advertising environment in which device-level and user-level identifiers are not available for use in creating behavioral profiles. Rameez and I speak about the use case for panel data in developing marketing audiences for both product testing and development (for whom is this product being built?) and advertising targeting (to whom should we show this product's ads?). Without the direct feedback loop of behavioral targeting and conversions measurement, both product managers and marketers must rely on much more broadly conceived audiences for input into the tough balancing problems they face in scaling a product. We discuss what panel data is, how it has been used historically, and why it is becoming more critical as a product development and marketing tool in the new digital privacy landscape. Rameez Tase is the co-founder &amp; President of <a href="https://www.antenna.live/" rel="nofollow" target="_blank">Antenna</a>, a subscription services insights platform.

MDM Podcast Episode 22 - Is panel data the future of marketing audience discovery? (with Rameez Tase)

Today's guest is Rameez Tase, Co-Founder &amp; CEO at Antenna in New York. Antenna is an early-stage data analytics startup that is shaking up the way subscription businesses in various industries have access to insightful metrics to make strategic business decisions in today's hyper-competitive environment. They help define the metrics that matter, benchmark success standards vs. the competition, and illuminate the strategies required to build winning direct-to-consumer subscription businesses. In today's episode, Rameez tells us about: Who are Antenna &amp; how it all came about, The success that they have enjoyed so far, Early challenges they have overcome within the customer journey, Interesting projects &amp; the day-to-day work within the data team, Three core values they follow to achieve success,  Plans for growth and what the future holds for Antenna

Today's guest is Rameez Tase, Co-Founder &amp; CEO at Antenna in New York. Antenna is an early-stage data analytics startup that is shaking up the way subscription businesses in various industries have access to insightful metrics to make strategic business decisions in today's hyper-competitive environment. They help define the metrics that matter, benchmark success standards vs. the competition, and illuminate the strategies required to build winning direct-to-consumer subscription businesses. In today's episode, Rameez tells us about: Who are Antenna &amp; how it all came about, The success that they have enjoyed so far, Early challenges they have overcome within the customer journey, Interesting projects &amp; the day-to-day work within the data team, Three core values they follow to achieve success,  Plans for growth and what the future holds for Antenna

E222 Rameez Tase, Co-Founder & CEO at Antenna

Rameez Tase, Vice President of Audience Development and Insights at Axios, discusses news publishing in a digital environment dominated by Facebook and Google. Rameez outlines the challenges and opportunities of being a digitally native news outlet, how Axios crafts content to fit contemporary news consumption patterns, and how the organization uses native advertising to sustain a business model in a crowded media environment.

Rameez Tase, Vice President of Audience Development and Insights at <a href="https://www.axios.com/" rel="nofollow" target="_blank">Axios</a>, discusses news publishing in a digital environment dominated by Facebook and Google. Rameez outlines the challenges and opportunities of being a digitally native news outlet, how Axios crafts content to fit contemporary news consumption patterns, and how the organization uses native advertising to sustain a business model in a crowded media environment.

Platforms and News Publishers: Digital Journalism in the Facebook-Google Duopoly, with Rameez Tase