Kenzie Hagan's guest appearances

Kenzie Hagan

Authentic Influence

Ecommerce Marketing School

Adam Bridegan

Chris Davis

Val Geisler

Jason Harris

Michael Kushner

Harley Finkelstein

Anthony Marino

Eric Bandholz

Nik Sharma

Brian Kenny

Randy Goldberg

Brian Smith

Ryan Lee

Ty Haney

Bob Garfield

OwlTail

On today's episode of Authentic Influence, Adam Conner is joined by Kenzie Hagan, the VP of Growth at VINEBOX and Usual Wines. VINEBOX and Usual Wines, which are linked brands, offer wine sampler and by-the-glass subscriptions. Today, you'll learn:   What about wine, this business model, and growth as a function is of particular interest to Kenzie   Ways in which the pair of brands listen to consumers (including the increasing importance of SMS. read: a wine hotline!) and share stories of their subscribers   Given recent unrest and protests, the ways in which the brands are acting, not just speaking -- including the specific community contributions they're making (for example, to the NAACP Legal Defense and Educational Fund)   Advice on how to make more authentic connections with your consumers   You, too, can contribute to the NAACP Legal Defense and Educational Fund: https://www.naacpldf.org/support/.  Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear: https://podcasts.apple.com/us/podcast/authentic-influence/id1440872576. Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/. Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback. Find more at https://www.podcast.vivoom.co/. Enjoy! Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)

On today's episode of Authentic Influence, Adam Conner is joined by Kenzie Hagan, the VP of Growth at VINEBOX and Usual Wines. VINEBOX and Usual Wines, which are linked brands, offer wine sampler and by-the-glass subscriptions. Today, you'll learn: <ul> <li> What about wine, this business model, and growth as a function is of particular interest to Kenzie </li> <li> Ways in which the pair of brands listen to consumers (including the increasing importance of SMS. read: a wine hotline!) and share stories of their subscribers </li> <li> Given recent unrest and protests, the ways in which the brands are acting, not just speaking -- including the specific community contributions they're making (for example, to the NAACP Legal Defense and Educational Fund) </li> <li> Advice on how to make more authentic connections with your consumers </li> </ul> You, too, can contribute to the NAACP Legal Defense and Educational Fund: <a href="https://www.naacpldf.org/support/" rel="nofollow" target="_blank">https://www.naacpldf.org/support/</a>. Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear: <a href="https://podcasts.apple.com/us/podcast/authentic-influence/id1440872576" rel="nofollow" target="_blank">https://podcasts.apple.com/us/podcast/authentic-influence/id1440872576</a>. Be sure to follow our LinkedIn page to catch all of our content there: <a href="https://www.linkedin.com/showcase/authentic-influence-podcast/" rel="nofollow" target="_blank">https://www.linkedin.com/showcase/authentic-influence-podcast/</a>. Reach out to Adam Conner on LinkedIn at <a href="https://www.linkedin.com/in/adamjconner/" rel="nofollow" target="_blank">https://www.linkedin.com/in/adamjconner/</a> or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback. Find more at <a href="https://www.podcast.vivoom.co/" rel="nofollow" target="_blank">https://www.podcast.vivoom.co/</a>. Enjoy! Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License <a href="https://creativecommons.org/licenses/by-sa/4.0/" rel="nofollow" target="_blank">(CC BY-SA 4.0)</a>

VINEBOX and Usual VP Growth Kenzie Hagan: Red, White, and You

Kenzie Hagan is the VP of Marketing for Vinebox and Usual Wines, single serving wine products. As a leader at two startups, Kenzie knows how to be scrappy. The VINEBOX Valentine's Day campaign consists of all products and packaging they already had and came together in a matter of weeks. She shares: How to test new products without pressure. How to turn slower months into growth opportunities. Tips for launching a campaign with what you already have. How they use text in the sales process. Show Notes &amp; Links [4:02] What are the benefits of building a product before a brand? [7:32] How to map out and plan your year. [8:35] When did Valentine’s Day planning start? [10:20] Using what you already have to create a campaign. [11:38] How do you think about text vs. email? The Ecommerce Marketing Show Home VINEBOX Kenzie Hagan on Twitter Dave Gerhardt on Twitter Enjoying the show? Leave a review on Apple Podcasts :)

<a href="https://twitter.com/KenzieHagan" rel="nofollow" target="_blank">Kenzie Hagan</a> is the VP of Marketing for Vinebox and Usual Wines, single serving wine products. As a leader at two startups, Kenzie knows how to be scrappy. The VINEBOX Valentine's Day campaign consists of all products and packaging they already had and came together in a matter of weeks. She shares:<ul> <li>How to test new products without pressure.</li> <li>How to turn slower months into growth opportunities.</li> <li>Tips for launching a campaign with what you already have.</li> <li>How they use text in the sales process.</li> </ul>Show Notes &amp; Links<ul> <li>[4:02] What are the benefits of building a product before a brand?</li> <li>[7:32] How to map out and plan your year.</li> <li>[8:35] When did Valentine’s Day planning start?</li> <li>[10:20] Using what you already have to create a campaign.</li> <li>[11:38] How do you think about text vs. email?</li> <li><a href="https://www.privy.com/ecommerce-marketing-show" rel="nofollow" target="_blank">The Ecommerce Marketing Show Home</a></li> <li><a href="https://www.getvinebox.com/" rel="nofollow" target="_blank">VINEBOX</a></li> <li><a href="https://twitter.com/KenzieHagan" rel="nofollow" target="_blank">Kenzie Hagan on Twitter</a></li> <li><a href="https://twitter.com/davegerhardt" rel="nofollow" target="_blank">Dave Gerhardt on Twitter</a></li> </ul>Enjoying the show? Leave a review on Apple Podcasts :)

Valentine’s Day Special 2: How VINEBOX Turned An Idea Into A Valentine's Day Campaign In Under 30 Days (with Kenzie Hagan)