LeAnna Smith's guest appearances

LeAnna Smith

The Shift Show

The Secret Library Podcast

Behind The Spotlight

Jaclyn Mellone

Nicole Culver

Katie Dalebout

Beth Nydick

Amanda Berlin

Carmelia Ray

Damona Hoffman

John Lee Dumas

Todd Herman

Vanessa Bruce

Kate Ahl

Paul Jarvis

Danielle Liss

Gabriela Pereira

Allie Rowbottom

OwlTail

Beth chats with LeAnna Weller Smith, Owner and Executive Creative Director at Weller Smith Design, an award-winning Boutique Design Agency. LeAnna has over 20 years of experience in the design industry and over 17 years of experience in the publishing industry.  Beth &amp; Leanna talk about   Leanna’s start in design What hiring coaches and mentors has done for Leanna A surprise MS diagnosis What trends she’s seeing in the design industry since COVID-19 Her newest service that helps business owners turn their content into branded products, Productologie by Weller Smith Design® And so much more!   Leanna is also the host of Creatively Speaking, a videocast on YouTube, owner of her own publishing imprint, Lowercase Ink, and recently received the 2020 Top Graphic Designer of the Year Award from The International Association of Top Professionals.

Beth chats with LeAnna Weller Smith, Owner and Executive Creative Director at Weller Smith Design, an award-winning Boutique Design Agency. LeAnna has over 20 years of experience in the design industry and over 17 years of experience in the publishing industry.  Beth &amp; Leanna talk about  <ul> <li>Leanna’s start in design</li> <li>What hiring coaches and mentors has done for Leanna</li> <li>A surprise MS diagnosis</li> <li>What trends she’s seeing in the design industry since COVID-19</li> <li>Her newest service that helps business owners turn their content into branded products, Productologie by Weller Smith Design®</li> <li>And so much more! </li> </ul> Leanna is also the host of Creatively Speaking, a videocast on YouTube, owner of her own publishing imprint, Lowercase Ink, and recently received the 2020 Top Graphic Designer of the Year Award from The International Association of Top Professionals.

The ROI of Going All In On Yourself with LeAnna Smith

In this episode you'll learn: How Leanna stopped freelancing and starting her own business What's important in creating your own design How to figure out your brand colors and fonts How you can find design inspiration Links: What's your blogger stage? Click to view:  show page on Awesound

In this episode you'll learn: How Leanna stopped freelancing and starting her own business What's important in creating your own design How to figure out your brand colors and fonts How you can find design inspiration Links: <a href="https://awesound.com/click-auid/ag17JS3BQx/http://nicoleculverblog.com/quiz" rel="nofollow" target="_blank">What's your blogger stage?</a> Click to view: <a href="https://awesound.com/NicoleCulver/stay-true-to-your-own-personality-with-leanna-s?auid=ag17JS3BQx" rel="nofollow" target="_blank"> show page on Awesound</a>

101: Stay True to Your Own Personality with Leanna Smith

Covers. How many of us have picked books just because we loved the cover and couldn't stop staring at it? I know I have been guilty of that more than once. I've even bought a book I already owned because I loved the new cover design so much.  What goes into the magic power that covers have over us? Where does this come from?    This week, I talk to LeAnna Smith about the art and science of covers. She's worked with everything from Big 5 titles to those who really want to set their self-published title apart.  Show Notes From Episode 13 with LeAnna Smith  Judging a book by its cover (2:15) The role of the cover in eBook and digital publishing (3:30) Audiobook covers (5:00) Mentioned: Rivers of London Cover Versions Re-interpreting covers for different markets (7:45) Mentioned: Alice in Wonderland with new cover | Sam Potts episode on interior design Touching everyone's books (10:20) The interior-exterior disconnect (11:00) Creative control of the cover &amp; texture options (12:00) Mentioned: Spot Varnish Cookbooks and even more design options (14:10) Trends in covers &amp; the end of the jacket (15:15) Mentioned: Jojo Moyes &amp; Me Before You's font cover Coloring book covers (20:00) Cher Kaufmann Mandala coloring books Re-packaging books for different price points &amp; markets (20:45) Why publishing is a little like outlet shopping (22:00) International covers (25:30) Mentioned: Harry Potter's Cover for Lithuania (actually Finland)  Reading with office supplies (27:30) The cover design process step-by-step (28:30) Big stores throwing their weight around (31:40) Author input on covers (33:45) Working with individual authors (35:20) Publishing gift items and planners (37:30) Print-on-demand design (39:15) Leanna's entry into book design (39:45) Print is not dead (42:00) On LeAnna's nightstand : Fascinate by Sally Hogshead | Living Forward by Michael Hyatt  The hot tip for stock photography (44:00)  Hosted on Acast. See acast.com/privacy for more information.

Covers. How many of us have picked books just because we loved the cover and couldn't stop staring at it? I know I have been guilty of that more than once. I've even bought a book I already owned because I loved the new cover design so much.  What goes into the magic power that covers have over us? Where does this come from?  This week, I talk to LeAnna Smith about the art and science of covers. She's worked with everything from Big 5 titles to those who really want to set their self-published title apart.  Show Notes From Episode 13 with LeAnna Smith <ul> <li>Judging a book by its cover (2:15)</li> <li>The role of the cover in eBook and digital publishing (3:30)</li> <li>Audiobook covers (5:00) Mentioned: <a href="https://www.google.com/search?q=rivers+of+london+covers&amp;tbm=isch&amp;tbo=u&amp;source=univ&amp;sa=X&amp;ved=0ahUKEwiJjK7tw9vOAhUT8GMKHcXtAKcQsAQILQ&amp;biw=1424&amp;bih=776" rel="nofollow" target="_blank">Rivers of London Cover Versions</a></li> <li>Re-interpreting covers for different markets (7:45) Mentioned: Alice in Wonderland with new cover | <a href="http://carolinedonahue.com/secret-library-podcast-episode-3-sam-potts-mysteries-interior-book-designers/" rel="nofollow" target="_blank">Sam Potts episode on interior design</a></li> <li>Touching everyone's books (10:20)</li> <li>The interior-exterior disconnect (11:00)</li> <li>Creative control of the cover &amp; texture options (12:00) Mentioned: <a href="https://www.google.com/search?q=spot+varnish&amp;tbm=isch&amp;tbo=u&amp;source=univ&amp;sa=X&amp;ved=0ahUKEwjjqo6ExNvOAhVExGMKHTSlCaUQsAQIHQ&amp;biw=1424&amp;bih=776" rel="nofollow" target="_blank">Spot Varnish</a></li> <li>Cookbooks and even more design options (14:10)</li> <li>Trends in covers &amp; the end of the jacket (15:15) Mentioned: Jojo Moyes &amp; <a href="http://www.myoneandonlyhome.com/wp-content/uploads/2016/01/Me-Before-You-Cover.jpg" rel="nofollow" target="_blank">Me Before You's font cover</a></li> <li>Coloring book covers (20:00) Cher Kaufmann <a href="http://books.wwnorton.com/books/author.aspx?ID=4294989742" rel="nofollow" target="_blank">Mandala coloring books</a></li> <li>Re-packaging books for different price points &amp; markets (20:45)</li> <li>Why publishing is a little like outlet shopping (22:00)</li> <li>International covers (25:30) Mentioned: Harry Potter's Cover for Lithuania (actually <a href="https://www.google.com/search?q=harry+potter+finland+cover&amp;tbm=isch&amp;tbo=u&amp;source=univ&amp;sa=X&amp;ved=0ahUKEwjwsr-Yx9vOAhUE1mMKHbsCDU4QsAQIHQ&amp;biw=1424&amp;bih=776" rel="nofollow" target="_blank">Finland</a>) </li> <li>Reading with office supplies (27:30)</li> <li>The cover design process step-by-step (28:30)</li> <li>Big stores throwing their weight around (31:40)</li> <li>Author input on covers (33:45)</li> <li>Working with individual authors (35:20)</li> <li>Publishing gift items and planners (37:30)</li> <li>Print-on-demand design (39:15)</li> <li>Leanna's entry into book design (39:45)</li> <li>Print is not dead (42:00)</li> <li>On LeAnna's nightstand : <a href="http://www.powells.com/book/fascinate-revised-updated-how-to-make-your-brand-impossible-to-resist-9780062206480/1-1" rel="nofollow" target="_blank">Fascinate</a> by Sally Hogshead | <a href="http://www.powells.com/book/living-forward-a-proven-plan-to-stop-drifting-get-the-life-you-want-9780801018824/62-0" rel="nofollow" target="_blank">Living Forward</a> by Michael Hyatt </li> <li>The hot tip for stock photography (44:00)</li> </ul> Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer nofollow" target="_blank">acast.com/privacy</a> for more information.

#13: LeAnna Smith on the Secrets of Cover Design