Todd Krautkremer's guest appearances

Todd Krautkremer

Marketing Today with Alan Hart

CMO Confessions

BoiseDev: Idaho development, growth & business

ALYNMENT - Connecting Tech to Biz

Dan Frohnen

Jill Thomas

Ryan Leslie

Bob Hoffman

Paul Smith

Grant Johnson

Ryan Bonnici

Jamie Foxx

Daryl Evans

Peter Shankman

Tom Goodwin

Cal Fussman

Steve Lucas

Drew Neisser

Mark Barden

OwlTail

The networking needs of a digital enterprise are shifting to ensure anytime, anywhere connectivity to reliably and securely interconnect their people, places, and things. The notion of a universal wireless network for enterprise blurs the lines between historical local area and wide area network boundaries. But can the highly vouched 5G cellular network – public or private - truly replace LAN and WAN solutions used by enterprises for decades?  Even if it is, are CIOs prepared to make a shift? Let’s find out.   Our guest for today’s podcast is Todd Krautkremer, Chief Marketing Officer at Cradlepoint. He also recently took the reins to lead the Enterprise Wireless Solutions group at Ericsson. Todd has more than 30 years of experience within startup, early-stage, and growth-stage companies focused on wired and wireless networking, security, and cloud technologies. Prior to Cradlepoint, he was CMO at Pertino, a software-defined cloud networking company that was acquired by Cradlepoint in 2015. My goal for our discussion today is to uncover a few things, such as: How do private cellular networks intersect with enterprise-wide area networks?What are the costs, quality, and business value trade-offs that influence decisions to adopt cellular technology for enterprise connectivity? When will private 5G, fixed wireless access, and wireless WAN come close to gaining mass-market acceptance? How will the nature of managed services change to meet the wireless connectivity needs of different verticals? How should CIOs prepare to become a wireless-first enterprise?  So, without further ado, let us welcome Todd Krautkremer. Contact PrivateLTEand5G  Follow us on LinkedIn at https://www.linkedin.com/company/privatelteand5g Tweet at https://twitter.com/privateLTEand5G For more resources on Private Cellular Networks, go to https://www.privatelteand5g.com/ Email us at ratika.garg@privatelteand5g.com 

The networking needs of a digital enterprise are shifting to ensure anytime, anywhere connectivity to reliably and securely interconnect their people, places, and things. The notion of a universal wireless network for enterprise blurs the lines between historical local area and wide area network boundaries. But can the highly vouched 5G cellular network – public or private - truly replace LAN and WAN solutions used by enterprises for decades?  Even if it is, are CIOs prepared to make a shift? Let’s find out.    Our guest for today’s podcast is Todd Krautkremer, Chief Marketing Officer at Cradlepoint. He also recently took the reins to lead the Enterprise Wireless Solutions group at Ericsson. Todd has more than 30 years of experience within startup, early-stage, and growth-stage companies focused on wired and wireless networking, security, and cloud technologies. Prior to Cradlepoint, he was CMO at Pertino, a software-defined cloud networking company that was acquired by Cradlepoint in 2015. My goal for our discussion today is to uncover a few things, such as: How do private cellular networks intersect with enterprise-wide area networks?<ul><li>What are the costs, quality, and business value trade-offs that influence decisions to adopt cellular technology for enterprise connectivity? </li><li>When will private 5G, fixed wireless access, and wireless WAN come close to gaining mass-market acceptance? </li><li>How will the nature of managed services change to meet the wireless connectivity needs of different verticals? </li><li>How should CIOs prepare to become a wireless-first enterprise?  </li></ul>So, without further ado, let us welcome Todd Krautkremer.  Contact PrivateLTEand5G <ul> <li>Follow us on LinkedIn at <a href="https://www.linkedin.com/company/privatelteand5g" rel="nofollow" target="_blank">https://www.linkedin.com/company/privatelteand5g</a></li> <li>Tweet at <a href="https://twitter.com/privateLTEand5G" rel="nofollow" target="_blank">https://twitter.com/privateLTEand5G</a></li> <li>For more resources on Private Cellular Networks, go to <a href="https://www.privatelteand5g.com/" rel="nofollow" target="_blank">https://www.privatelteand5g.com/</a></li> <li>Email us at ratika.garg@privatelteand5g.com</li> </ul>

Ep # 35: Is Private 5G the New LAN and WAN for Enterprise? - with Todd Krautkremer, Cradlepoint

During this 203rd episode of “Marketing Today,” host Alan Hart interviews Todd Krautkremer, Chief Marketing Officer at Cradlepoint, an entrepreneurial executive with over 25 years of startup experience.Today we talk about his passion for building growth companies, his transition from computer science to the development side, product management, sales, and marketing, and his CEO role during the 2008 financial crisis. Krautkremer also shares his advice for what marketers should do during this coronavirus pandemic.Krautkremer starts by discussing his early career work, building some of the biggest data networks for carriers, and becoming a sales manager for the Northeast region. Working at Gearworks as CEO through the 2008 financial crisis taught him skills that served him well in his current role as a CMO. Krautkremer says, “I have empathy for customers. I understand how my partner in sales works, thinks, what they need, and most importantly, I am a better CMO because I understand what our CEO thinks and needs and the pressure that he goes through every day and the role that marketing has to play in really shaping the strategy and driving the go-to-market and seizing the opportunities.”Krautkremer also delves deep into 5G technology and how marketers should be evolving their methods during the COVID-19 coronavirus pandemic. He says, “Every customer is in some type of emergency response mode. It is either survival for the business. It is either a fundamental shift in how people are working, or it is mounting a response to the crisis that we are dealing in. Our customers at Cradlepoint include a lot of healthcare providers and first responders. So, we have a smattering of all of that. But as a marketeer, if you're not dramatically changing everything that you do at this moment in time, you are behind the 8-ball.”Highlights from this week's “Marketing Today”: Todd describes his upbringing and background in computer science. 01:49He joined his first of four startup companies as the only sales representative. 04:23What did Todd Krautkremer learn during the 2008 recession? 06:40With coronavirus wreaking havoc on marketing plans, marketers should be doing the same with their marketing plans. 9:01Todd describes what Cradlepoint does and how they are responding to the current crisis. 10:38Cradlepoint is an enterprise-class product providing wireless connectivity and extending into homes. 14:13What is the vision of where Cradlepoint wants to go in the future? 15:485G is going to be fiber-fast but can also literally pop up a network. 17:22During the pandemic, Todd advises marketers to have an open-arms approach to engaging the marketplace with your solutions. 19:16What experience in Todd's life has helped make him who he is today? 24:20What advice would Todd give to his younger self? 28:00What is a recent purchase of $100 or less that has been the most impactful for you? 31:00Are there any brands, companies, or causes that he thinks marketers should be paying attention to? 32:18What does Todd Krautkremer feel is the largest opportunity or threat that marketers face today? 35:22Resources Mentioned:Ted Pulsifer, Chief Revenue Officer at Market Cube, now a part of Schlesinger GroupCradlepointFirstNetCity of North Hampton Emergency Response Remote SetupCradlepoint Home Connectivity VideoKindleWalmart Commercial “Walmart Heroes”Toyota Commercial ‘We Are Here For You” Subscribe the podcast:Listen in iTunes (link: http://apple.co/2dbdAhV)Listen in Google Podcasts (link: http://bit.ly/2Rc2kVa)Listen in Spotify (Link: http://spoti.fi/2mCUGnC ) Connect with the Guest:https://www.linkedin.com/in/todd-krautkremer-40a4a6/https://twitter.com/toddkrauthttps://twitter.com/cradlepointConnect with Marketing Today and Alan Hart:http://twitter.com/abharthttps://www.linkedin.com/in/alanharthttp://twitter.com/themktgtodayhttps://www.facebook.com/themktgtoday/https://www.linkedin.com/company/marketing-today-with-alan-hart/ Support the show: https://www.patreon.com/marketingtodaySee omnystudio.com/listener for privacy information. Become a member today and listen ad-free, visit https://plus.acast.com/s/marketingtoday.  Hosted on Acast. See acast.com/privacy for more information.

During this 203rd episode of <a href="https://www.marketingtodaypodcast.com/" rel="nofollow" target="_blank">“Marketing Today,”</a> host <a href="https://www.linkedin.com/in/alanhart/" rel="nofollow" target="_blank">Alan Hart</a> interviews <a href="https://www.linkedin.com/in/todd-krautkremer-40a4a6/" rel="nofollow" target="_blank">Todd Krautkremer</a>, Chief Marketing Officer at Cradlepoint, an entrepreneurial executive with over 25 years of startup experience.Today we talk about his passion for building growth companies, his transition from computer science to the development side, product management, sales, and marketing, and his CEO role during the 2008 financial crisis. Krautkremer also shares his advice for what marketers should do during this coronavirus pandemic.Krautkremer starts by discussing his early career work, building some of the biggest data networks for carriers, and becoming a sales manager for the Northeast region. Working at Gearworks as CEO through the 2008 financial crisis taught him skills that served him well in his current role as a CMO. Krautkremer says, “I have empathy for customers. I understand how my partner in sales works, thinks, what they need, and most importantly, I am a better CMO because I understand what our CEO thinks and needs and the pressure that he goes through every day and the role that marketing has to play in really shaping the strategy and driving the go-to-market and seizing the opportunities.”Krautkremer also delves deep into 5G technology and how marketers should be evolving their methods during the COVID-19 coronavirus pandemic. He says, “Every customer is in some type of emergency response mode. It is either survival for the business. It is either a fundamental shift in how people are working, or it is mounting a response to the crisis that we are dealing in. Our customers at Cradlepoint include a lot of healthcare providers and first responders. So, we have a smattering of all of that. But as a marketeer, if you're not dramatically changing everything that you do at this moment in time, you are behind the 8-ball.”Highlights from this week's “Marketing Today”: <ul><li>Todd describes his upbringing and background in computer science. 01:49</li><li>He joined his first of four startup companies as the only sales representative. 04:23</li><li>What did Todd Krautkremer learn during the 2008 recession? 06:40</li><li>With coronavirus wreaking havoc on marketing plans, marketers should be doing the same with their marketing plans. 9:01</li><li>Todd describes what Cradlepoint does and how they are responding to the current crisis. 10:38</li><li>Cradlepoint is an enterprise-class product providing wireless connectivity and extending into homes. 14:13</li><li>What is the vision of where Cradlepoint wants to go in the future? 15:48</li><li>5G is going to be fiber-fast but can also literally pop up a network. 17:22</li><li>During the pandemic, Todd advises marketers to have an open-arms approach to engaging the marketplace with your solutions. 19:16</li><li>What experience in Todd's life has helped make him who he is today? 24:20</li><li>What advice would Todd give to his younger self? 28:00</li><li>What is a recent purchase of $100 or less that has been the most impactful for you? 31:00</li><li>Are there any brands, companies, or causes that he thinks marketers should be paying attention to? 32:18</li><li>What does Todd Krautkremer feel is the largest opportunity or threat that marketers face today? 35:22</li></ul>Resources Mentioned:<ul><li><a href="https://www.linkedin.com/in/tedpulsifer/" rel="nofollow" target="_blank">Ted Pulsifer</a>, Chief Revenue Officer at Market Cube, <a href="https://www.schlesingergroup.com/en/market-cube-acquisition/" rel="nofollow" target="_blank">now a part of Schlesinger Group</a></li><li><a href="https://cradlepoint.com/" rel="nofollow" target="_blank">Cradlepoint</a></li><li><a href="https://www.firstnet.com/" rel="nofollow" target="_blank">FirstNet</a></li><li><a href="https://www.linkedin.com/posts/cradlepoint-inc_workingfromhome-homeoffice-workingfromhome-activity-6650774116540514304-yuKb" rel="nofollow" target="_blank">City of North Hampton Emergency Response Remote Setup</a></li><li>Cradlepoint <a href="https://www.youtube.com/watch?v=Ya8q1b5X_Ig" rel="nofollow" target="_blank">Home Connectivity Video</a></li><li><a href="https://amzn.to/3cdyEQB" rel="nofollow" target="_blank">Kindle</a></li><li><a href="https://www.youtube.com/watch?v=-LBSJQEadSU" rel="nofollow" target="_blank">Walmart Commercial “Walmart Heroes”</a></li><li><a href="https://www.youtube.com/watch?v=bDkRirc-8OI&amp;feature=emb_title" rel="nofollow" target="_blank">Toyota Commercial ‘We Are Here For You”</a></li></ul> Subscribe the podcast: <a href="Listen%20in%20iTunes" rel="nofollow" target="_blank">Listen in iTunes</a> (link: <a href="http://apple.co/2dbdAhV" rel="nofollow" target="_blank">http://apple.co/2dbdAhV</a>) <a href="http://bit.ly/2Rc2kVa" rel="nofollow" target="_blank">Listen in Google Podcasts</a> (link: <a href="http://bit.ly/2Rc2kVa" rel="nofollow" target="_blank">http://bit.ly/2Rc2kVa)</a> <a href="http://spoti.fi/2mCUGnC" rel="nofollow" target="_blank">Listen in Spotify</a> (Link: <a href="http://spoti.fi/2mCUGnC" rel="nofollow" target="_blank">http://spoti.fi/2mCUGnC</a> ) Connect with the Guest: <a href="https://www.linkedin.com/in/todd-krautkremer-40a4a6/" rel="nofollow" target="_blank">https://www.linkedin.com/in/todd-krautkremer-40a4a6/</a> <a href="https://twitter.com/toddkraut" rel="nofollow" target="_blank">https://twitter.com/toddkraut</a> <a href="https://twitter.com/cradlepoint" rel="nofollow" target="_blank">https://twitter.com/cradlepoint</a>Connect with Marketing Today and Alan Hart: <a href="http://twitter.com/abhart" rel="nofollow" target="_blank">http://twitter.com/abhart</a> <a href="https://www.linkedin.com/in/alanhart" rel="nofollow" target="_blank">https://www.linkedin.com/in/alanhart</a> <a href="http://twitter.com/themktgtoday" rel="nofollow" target="_blank">http://twitter.com/themktgtoday</a> <a href="https://www.facebook.com/themktgtoday/" rel="nofollow" target="_blank">https://www.facebook.com/themktgtoday/</a> <a href="https://www.linkedin.com/company/marketing-today-with-alan-hart/" rel="nofollow" target="_blank">https://www.linkedin.com/company/marketing-today-with-alan-hart/</a> <a href="https://www.patreon.com/marketingtoday" rel="payment nofollow" target="_blank">Support the show: https://www.patreon.com/marketingtoday</a>See <a href="https://omnystudio.com/listener" rel="nofollow" target="_blank">omnystudio.com/listener</a> for privacy information. Become a member today and listen ad-free, visit <a href="https://plus.acast.com/s/marketingtoday" rel="payment nofollow" target="_blank">https://plus.acast.com/s/marketingtoday</a>. Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer nofollow" target="_blank">acast.com/privacy</a> for more information.

203: Marketing during a pandemic with Cradlepoint's CMO Todd Krautkremer

How would a software engineer approach marketing? What skills do today’s marketers need in a data-centric world? In this episode of CMO Confessions, Cradlepoint’s Todd Krautkremer explains how he approaches marketing with a software engineer’s perspective.    Sit back and relax, it’s another edition of CMO Confessions.    Follow Cradlepoint on Twitter: @cradlepoint Follow Todd on Twitter: @toddkraut Follow ON24 on Twitter: @ON24 Learn more about ON24: www.on24.com

How would a software engineer approach marketing? What skills do today’s marketers need in a data-centric world? In this episode of CMO Confessions, Cradlepoint’s Todd Krautkremer explains how he approaches marketing with a software engineer’s perspective. Sit back and relax, it’s another edition of CMO Confessions. Follow Cradlepoint on Twitter: <a href="https://twitter.com/cradlepoint" rel="nofollow" target="_blank">@cradlepoint</a> Follow Todd on Twitter: <a href="https://twitter.com/toddkraut" rel="nofollow" target="_blank">@toddkraut</a> Follow ON24 on Twitter: <a href="https://twitter.com/ON24" rel="nofollow" target="_blank">@ON24</a> Learn more about ON24: <a href="http://www.on24.com" rel="nofollow" target="_blank">www.on24.com</a>

21: Todd Krautkremer of Cradlepoint: Marketing After Engineering, The Importance of Data And The Evolving Martech Stack