Julio Leal's guest appearances

Julio Leal

The Worldly Marketer Podcast

Neomaniacos Podcast

The Loc Show

Carrie Fischer

Miguel Sepulveda

Brendan Kane

Sean Duffy

Josh Steimle

Shama Hyder

Andy Molinsky

Patrick Kelly

Michele Smith

Ryan Patel

Mike Michelini

Steven Hoffman

Neal Schaffer

Shlomo Freund

James Ellis

OwlTail

Si eres un apasionado de la fotografía, este episodio de Neomaniacos es para ti. Julio Leal nos acompaña para contarnos sobre cómo una de sus fotos se hizo viral y nos trae sus mejores tips para que podamos captar momentos con la cámara de la misma manera en que lo perciben nuestros ojos. 

Si eres un apasionado de la fotografía, este episodio de Neomaniacos es para ti. Julio Leal nos acompaña para contarnos sobre cómo una de sus fotos se hizo viral y nos trae sus mejores tips para que podamos captar momentos con la cámara de la misma manera en que lo perciben nuestros ojos.

T5 - E07 / Nunca pensé que esa foto se hiciera tan viral - Julio Leal

On this first co-hosted episode of The Loc Show, we sit down with fellow language enthusiast, Julio Leal.Julio drops serious knowledge on navigating the torrid seas of quality evaluation and explains why quality, in itself, is a case-by-case decision depending on content types. He also shares unique ideas on measuring success against an ever-evolving criteria (no small feat) and provides recommendations for evangelizing localization internally. Together we’ll learn how a localization manager brings value to both the company and vendors while acting as an ambassador to all departments. Whew!On this episode you will learn: What he learned from his ten year stint as Head of Global Localization at Ciena  How Julio views the role of a localization manager as an ambassador to all departments A controversial take on translation quality evaluation What main challenges Julio has encountered through his storied career and how he moved past them Key takeaways from Julio’s experience working with both an LSP and working on the client side What Julio thinks about the power of video and the future of multimedia translation and localization holds for translation  Jump into the Podcast[05:37] Julio’s journey in the localization industry.[10:35] How working on both the vendor and client side of localization has helped Julio in his work.[12:00] The initial challenges Julio faced when joining Ciena.[20:10] The data points that helped prove the value of localization within Ciena.[22:54] Dealing with budgetary questions regarding localization needs.[25:00] How Julio preached the value of localization efforts to the rest of his company.[28:50] The relationship between the localization team and the marketing team at Ciena.[31:46] Where should a localization team sit within a company?[34:30] How the weighting of localization criteria changes over time.[36:56] How content is evaluated and quality assured at Ciena.[42:35] Why companies need to evolve and adapt to the emerging trend of video content.Keep in touch with Julio and Smartling: Connect with Julio on LinkedIn. Follow Smartling on LinkedIn. Contact our hosts, Adrian and Gavin and learn more about Smartling. 

On this first <a href="https://www.smartling.com/podcasts/locshow/gavin-grimes-cohost/" rel="nofollow" target="_blank">co-hosted</a> episode of <a href="https://www.smartling.com/podcasts/locshow/" rel="nofollow" target="_blank">The Loc Show</a>, we sit down with fellow language enthusiast, Julio Leal. Julio drops serious knowledge on navigating the torrid seas of quality evaluation and explains why quality, in itself, is a case-by-case decision depending on content types. He also shares unique ideas on measuring success against an ever-evolving criteria (no small feat) and provides recommendations for evangelizing localization internally.  Together we’ll learn how a localization manager brings value to both the company and vendors while acting as an ambassador to all departments. Whew!On this episode you will learn:<ul> <li>What he learned from his ten year stint as Head of Global Localization at Ciena </li> <li>How Julio views the role of a localization manager as an ambassador to all departments</li> <li>A controversial take on translation quality evaluation</li> <li>What main challenges Julio has encountered through his storied career and how he moved past them</li> <li>Key takeaways from Julio’s experience working with both an LSP and working on the client side</li> <li>What Julio thinks about the power of video and the future of multimedia translation and localization holds for translation </li> </ul>Jump into the Podcast [05:37] Julio’s journey in the localization industry.[10:35] How working on both the vendor and client side of localization has helped Julio in his work.[12:00] The initial challenges Julio faced when joining Ciena.[20:10] The data points that helped prove the value of localization within Ciena.[22:54] Dealing with budgetary questions regarding localization needs.[25:00] How Julio preached the value of localization efforts to the rest of his company.[28:50] The relationship between the localization team and the marketing team at Ciena.[31:46] Where should a localization team sit within a company?[34:30] How the weighting of localization criteria changes over time.[36:56] How content is evaluated and quality assured at Ciena.[42:35] Why companies need to evolve and adapt to the emerging trend of video content.Keep in touch with Julio and Smartling:<ul> <li>Connect with Julio on <a href="https://www.linkedin.com/in/julioleal/" rel="nofollow" target="_blank">LinkedIn</a>.</li> <li>Follow Smartling on <a href="https://www.linkedin.com/company/smartling/" rel="nofollow" target="_blank">LinkedIn</a>.</li> <li>Contact our hosts, Adrian and <a href="https://www.smartling.com/gavin-grimes/" rel="nofollow" target="_blank">Gavin</a> and learn more about <a href="https://www.smartling.com/" rel="nofollow" target="_blank">Smartling</a>.</li> </ul>

What it Takes to Start a Localization Program from Scratch (and more!) with Julio Leal

Julio Leal is the Head of Localization at Ciena, a global leader in telecommunication networking systems, services and software. Originally founded in 1992 and headquartered in Maryland, U.S.A., Ciena now has over 65 offices around the globe, and about 6500 employees in more than 35 different countries. It has been described as the “world's biggest player in optical connectivity”, and its customers include the likes of AT&amp;T, Comcast, Rogers, Bell, Telus, Verizon, Telmex, Deutsche Telekom, Vodafone, Korea Telecom, Rakuten, Sprint Corporation, and many more. With a degree in Translation &amp; Interpreting from the University of Granada, Julio started out his career in 1999 on the vendor side of the language industry. After working for a number of different translation companies, he moved to the client side in 2007, when he became an in-house Production and Localization Manager at SAP. In 2010, he took on his current role at Ciena, and has been leading the company's localization efforts from his remote office in Málaga ever since. In parallel with his work at Ciena, Julio has gone on to obtain a degree in Web Globalization Management from Saint Louis University, a degree in Global Marketing from the Thunderbird School of Global Management, and, most recently, an MBA. He also contributes to industry publications and speaks at industry events. I had a chance to catch his excellent presentation on the topic of B2B video localization at the June 2020 virtual edition of the Brand2Global Conference. In this interview, Julio talks about how Ciena went from being a U.S.-centric company to the global enterprise it is today; how localization has contributed to the Ciena’s growth; how the localization team is integrated into the content production process; why video content is so important to the company’s global marketing strategy; and how to decide on the best processes and tools for the job, including a Content Management System (CMS) and Translation Management System (TMS). You won’t want to miss the many valuable insights contained in this milestone episode!   Links:  Ciena website Ciena on LinkedIn Ciena on Facebook Ciena on YouTube Ciena on Instagram Ciena on Twitter Julio on LinkedIn Julio on Twitter    This episode was sponsored by Vistatec.

Julio Leal is the Head of Localization at Ciena, a global leader in telecommunication networking systems, services and software. Originally founded in 1992 and headquartered in Maryland, U.S.A., Ciena now has over 65 offices around the globe, and about 6500 employees in more than 35 different countries. It has been described as the “world's biggest player in optical connectivity”, and its customers include the likes of AT&amp;T, Comcast, Rogers, Bell, Telus, Verizon, Telmex, Deutsche Telekom, Vodafone, Korea Telecom, Rakuten, Sprint Corporation, and many more. With a degree in Translation &amp; Interpreting from the University of Granada, Julio started out his career in 1999 on the vendor side of the language industry. After working for a number of different translation companies, he moved to the client side in 2007, when he became an in-house Production and Localization Manager at SAP. In 2010, he took on his current role at Ciena, and has been leading the company's localization efforts from his remote office in Málaga ever since. In parallel with his work at Ciena, Julio has gone on to obtain a degree in Web Globalization Management from Saint Louis University, a degree in Global Marketing from the Thunderbird School of Global Management, and, most recently, an MBA. He also contributes to industry publications and speaks at industry events. I had a chance to catch his excellent presentation on the topic of B2B video localization at the June 2020 virtual edition of the Brand2Global Conference. In this interview, Julio talks about how Ciena went from being a U.S.-centric company to the global enterprise it is today; how localization has contributed to the Ciena’s growth; how the localization team is integrated into the content production process; why video content is so important to the company’s global marketing strategy; and how to decide on the best processes and tools for the job, including a Content Management System (CMS) and Translation Management System (TMS). You won’t want to miss the many valuable insights contained in this milestone episode! Links: <ul> <li><a href="https://www.ciena.com/" rel="nofollow" target="_blank">Ciena website</a></li> <li><a href="https://www.linkedin.com/company/ciena/" rel="nofollow" target="_blank">Ciena on LinkedIn</a></li> <li><a href="https://www.facebook.com/CienaCorp" rel="nofollow" target="_blank">Ciena on Facebook</a></li> <li><a href="https://www.youtube.com/user/CienaCorp" rel="nofollow" target="_blank">Ciena on YouTube</a></li> <li><a href="https://www.instagram.com/cienalife/" rel="nofollow" target="_blank">Ciena on Instagram</a></li> <li><a href="https://twitter.com/ciena" rel="nofollow" target="_blank">Ciena on Twitter</a></li> <li><a href="https://www.linkedin.com/in/julioleal/" rel="nofollow" target="_blank">Julio on LinkedIn</a></li> <li><a href="https://twitter.com/leal_julio" rel="nofollow" target="_blank">Julio on Twitter</a></li> </ul> This episode was sponsored by <a href="https://www.gala-global.org/" rel="noopener nofollow" target="_blank">Vistatec</a>.

TWM 200: How Ciena Makes the Internet Happen for Its Global B2B Clients w/ Julio Leal