Jodie McAfee's guest appearances

Jodie McAfee

Televisionation

The Tech Cat Show

Eddie Young

Halsey Minor

Steve Greenberg

James Joyce

Sheri Salata

Brian Greene

Andy Grammer

Jeff Miller

Mike Chen

Michael Smith

Nik Wallenda

Brendan Gahan

Max Haot

Carrie Sheffield

Jim Riley

OwlTail

http://tvotshow.com - TVOT/ITVT is pleased to present another episode of “Televisionation,” our new video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era.This episode features Jodie McAfee, SVP of Sales and Marketing at Inscape Data Services, a subsidiary of TV manufacturer, VIZIO, that specializes in using automatic content recognition (ACR) technology to generate audience data. Among other things, he explains how Inscape’s data is being used to enable new forms of measurement, attribution and cross-channel targeting; argues that many media companies and agencies are reliant on old approaches to audience measurement and data that have been severely weakened by the Covid-19 pandemic; discusses new trends in viewing that Inscape has been seeing; and updates us on the company’s work on Project OAR, an industry consortium that aims to standardize addressable advertising.(Note: If you would like to share your thoughts on how the Coronavirus/Covid-19 crisis will change the TV and advertising industries, and tell us what your company—or you yourself—are doing to prepare for this new reality, please contact us at tracyswedlow@gmail.com.)Subscribe for free http://itvt.com/subscribe

<a href="http://tvotshow.com" rel="noopener nofollow" target="_blank">http://tvotshow.com</a> - TVOT/ITVT is pleased to present another episode of “Televisionation,” our new video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era. This episode features Jodie McAfee, SVP of Sales and Marketing at Inscape Data Services, a subsidiary of TV manufacturer, VIZIO, that specializes in using automatic content recognition (ACR) technology to generate audience data. Among other things, he explains how Inscape’s data is being used to enable new forms of measurement, attribution and cross-channel targeting; argues that many media companies and agencies are reliant on old approaches to audience measurement and data that have been severely weakened by the Covid-19 pandemic; discusses new trends in viewing that Inscape has been seeing; and updates us on the company’s work on Project OAR, an industry consortium that aims to standardize addressable advertising. (Note: If you would like to share your thoughts on how the Coronavirus/Covid-19 crisis will change the TV and advertising industries, and tell us what your company—or you yourself—are doing to prepare for this new reality, please contact us at <a href="mailto:tracyswedlow@gmail.com">tracyswedlow@gmail.com</a>.) Subscribe for free <a href="http://itvt.com/subscribe" rel="noopener nofollow" target="_blank">http://itvt.com/subscribe</a>

Televisionation: Inscape’s Jodie McAfee on ACR and Audience Data