Bruce Burtch's guest appearances

Bruce Burtch

The Engage For Good Podcast with Alli Murphy

Nonprofit Coach Podcast with Ted Hart 

Kelli Richards Presents All Access Radio

Carol Cone

Craig Bida

Mark Allen

Guy Kawasaki

John Holland

Cheri Huber

Rob Mitchell

Michael Moody

Joan Garry

Nancy Duarte

David King

Michael Fishman

Ann Wilson

Alan Weiss

Justin Willman

OwlTail

Bruce Burtch has been called the “Father of Cause Marketing” for his innovative work helping for-profit and nonprofit organizations develop win-win partnerships that maximize their strategic marketing and fund development success. He is responsible for designing the most successful cause marketing campaign on emergency preparedness in the history of the country: a partnership between Pacific Gas &amp; Electric and the American Red Cross that raised $1Million, generated $3Million in free publicity and trained 1Million people in emergency preparedness. He is the author of the book Win-Win For the Greater Good, the first comprehensive “how-to” book on the development of partnerships between nonprofit, for-profit, education and government sectors focused on the greater good.

Bruce Burtch has been called the “Father of Cause Marketing” for his innovative work helping for-profit and nonprofit organizations develop win-win partnerships that maximize their strategic marketing and fund development success. He is responsible for designing the most successful cause marketing campaign on emergency preparedness in the history of the country: a partnership between Pacific Gas &amp; Electric and the American Red Cross that raised $1Million, generated $3Million in free publicity and trained 1Million people in emergency preparedness. He is the author of the book Win-Win For the Greater Good, the first comprehensive “how-to” book on the development of partnerships between nonprofit, for-profit, education and government sectors focused on the greater good.

Bruce Burtch,  “Father of Cause Marketing” 

On today's show, Megan and Joe talk to Bruce Burtch, an earlier pioneer of cause marketing who was creating cause marketing programs well before the 1983 American Express campaign that's credited with starting it all. Bruce is even credited with coining the term "Do Well by Doing Good" - a motto many companies and nonprofits live by today. Bruce talks about the beginnings of cause marketing, how it's changed...and what hasn't changed. These are timeless lessons from someone we call The Father of Cause Marketing. Listen now!

On today's show, Megan and Joe talk to Bruce Burtch, an earlier pioneer of cause marketing who was creating cause marketing programs well before the 1983 American Express campaign that's credited with starting it all. Bruce is even credited with coining the term "Do Well by Doing Good" - a motto many companies and nonprofits live by today. Bruce talks about the beginnings of cause marketing, how it's changed...and what hasn't changed. These are timeless lessons from someone we call The Father of Cause Marketing. Listen now!

26: A Cause Marketing History Lesson from Bruce Burtch

Nonprofit Coach

Click here for the RADIO LINKS Click here for People to People Fundraising.org  Click here to Promote your Service or Organization He lectures around the  world but now is here for you. From the latest in charity news,  technology, fundraising and social networking, Ted Hart and his  guests help you maneuver through this economic downturn in the  charitable sector to greater levels of efficiency and fundraising  success. PAGE 2 GUEST EXPERT Bruce Burtch, For over 30 years Bruce has helped for-profit and nonprofit organizations develop win-win partnerships which maximize their strategic marketing and fund development success. A nationally-recognized cause marketing expert, he designed the most successful campaign on emergency preparedness in the country through a partnership between Pacific Gas &amp; Electric and the American Red Cross, raising over $1Million, garnering over $3Million in earned media, resulting in an unprecedented 1,000,000 people being trained.

Click here for the RADIO LINKS Click here for People to People <a href="http://Fundraising.org" rel="nofollow" target="_blank">Fundraising.org</a>  Click here to Promote your Service or Organization  He lectures around the world but now is here for you. From the latest in charity news, technology, fundraising and social networking, Ted Hart and his guests help you maneuver through this economic downturn in the charitable sector to greater levels of efficiency and fundraising success. PAGE 2 GUEST EXPERT Bruce Burtch, For over 30 years Bruce has helped for-profit and nonprofit organizations develop win-win partnerships which maximize their strategic marketing and fund development success. A nationally-recognized cause marketing expert, he designed the most successful campaign on emergency preparedness in the country through a partnership between Pacific Gas &amp; Electric and the American Red Cross, raising over $1Million, garnering over $3Million in earned media, resulting in an unprecedented 1,000,000 people being trained.

The Nonprofit Coach with Ted Hart (Bruce Burtch - Cause Related Marketing)