Michelle Shigemasa's guest appearances

Michelle Shigemasa

Ellevate Network: Conversations With Women Changing the Face of Business

Entreprenista

The Glossy Beauty Podcast

Rea Ann Silva

Bethanie Baynes

Divya Gugnani

Sarah LaFleur

Sarah Kugelman

Deepti Sharma

Simmone Taitt

Christine Chang

Cate Luzio

Anne Huntington

Hilary Coles

Whitney Tingle

Gigi Goldman

Gregg Renfrew

Nicole Antoinette

OwlTail

Michelle Shigemasa has been in the beauty industry for a long time, working for brands such as Smashbox and Bobbi Brown Cosmetics. Today, she’s the CEO of Murad, where she dedicates herself to promoting the wellbeing and confidence of women everywhere. Her latest victory has been the successful transition of the company from largely  brick-and-mortar to largely online.   In this episode Michelle joins us to talk about her journey to CEO. She talks about coping with changing dreams, what to look for in a potential employee (and employer), and how to tell when it’s time to move onto something new. She discusses the shift to virtual, the beauty industry, how to get promoted, and the importance of strong will as well as gratitude. She includes bonuses such as her personal skincare routine, how she spends her off-time, and the company’s plans for the coming year.   “You shouldn’t wait to be recognized for the work that you do. You should ask for what you want.”   “Making mistakes makes you smarter, makes you stronger.”   This week on SocialFly’s Entreprenista Podcast:  How to recharge when you’re not working Finding what you’re passionate about The importance of continuous learning The importance of hiring nice people Weathering changes in company culture Social media tips Being where the consumer is    Resources Mentioned   The Five Dysfunctions of a Team    Connect with Michelle  Company Instagram Company Website      Say “Hello!” To DigiCards™   Are you ready to take your virtual team meetings to the next level? Are you tired of yelling “You’re on mute!” at your computer screen and letting the important points you were trying to make get lost?   If you’re tired of leading unproductive, distraction-filled team meetings, then it’s time for you to say “Hello!” to DigiCards. Each pack of virtual meeting cards include 20 color-coded professional cards designed to streamline your meeting communications while allowing each meeting to create an opportunity for collaboration and fun.   Say “Goodbye!” to waving your arms, being ignored, and frantically typing in the chat.   Start your next virtual meeting with DigiCards - the virtual meeting cards for entreprenistas.   To grab your deck of DigiCards and bring fun, engagement, and collaboration back into your team meetings, visit www.hellodigicards.com. Use the coupon code: Entreprenista15 to receive 15% off your first order.   Become An Entreprenista!   Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for female founders, by female founders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.   Apple Podcasts |  TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay   Be sure to share your favorite episodes across social media to help us reach more amazing female founders, like you.   Don’t forget to follow us on Facebook, Twitter, Instagram, and LinkedIn and for more exclusive content, tips, and insight, join the Entreprenistas Facebook group and visit the SocialFly website.

Michelle Shigemasa has been in the beauty industry for a long time, working for brands such as Smashbox and Bobbi Brown Cosmetics. Today, she’s the CEO of Murad, where she dedicates herself to promoting the wellbeing and confidence of women everywhere. Her latest victory has been the successful transition of the company from largely  brick-and-mortar to largely online. In this episode Michelle joins us to talk about her journey to CEO. She talks about coping with changing dreams, what to look for in a potential employee (and employer), and how to tell when it’s time to move onto something new. She discusses the shift to virtual, the beauty industry, how to get promoted, and the importance of strong will as well as gratitude. She includes bonuses such as her personal skincare routine, how she spends her off-time, and the company’s plans for the coming year. “You shouldn’t wait to be recognized for the work that you do. You should ask for what you want.” “Making mistakes makes you smarter, makes you stronger.” This week on SocialFly’s Entreprenista Podcast: <ul> <li>How to recharge when you’re not working</li> <li>Finding what you’re passionate about</li> <li>The importance of continuous learning</li> <li>The importance of hiring nice people</li> <li>Weathering changes in company culture</li> <li>Social media tips</li> <li>Being where the consumer is</li> </ul> Resources Mentioned <ul> <li><a href="https://www.amazon.com/Five-Dysfunctions-Team-Leadership-Fable/dp/0787960756/ref=sr_1_1?dchild=1&amp;keywords=the+five+dysfunctions+of+a+team&amp;qid=1610577017&amp;sr=8-1" rel="nofollow" target="_blank"> The Five Dysfunctions of a Team</a></li> </ul> Connect with Michelle <ul> <li><a href="http://www.instagram.com/muradskincare" rel="nofollow" target="_blank">Company Instagram</a></li> <li><a href="https://www.murad.com/" rel="nofollow" target="_blank">Company Website</a></li> </ul> Say “Hello!” To DigiCards™ Are you ready to take your virtual team meetings to the next level? Are you tired of yelling “You’re on mute!” at your computer screen and letting the important points you were trying to make get lost? If you’re tired of leading unproductive, distraction-filled team meetings, then it’s time for you to say “Hello!” to DigiCards. Each pack of virtual meeting cards include 20 color-coded professional cards designed to streamline your meeting communications while allowing each meeting to create an opportunity for collaboration and fun. Say “Goodbye!” to waving your arms, being ignored, and frantically typing in the chat. Start your next virtual meeting with DigiCards - the virtual meeting cards for entreprenistas. To grab your deck of DigiCards and bring fun, engagement, and collaboration back into your team meetings, visit <a href="http://www.hellodigicards.com" rel="nofollow" target="_blank">www.hellodigicards.com</a>. Use the coupon code: Entreprenista15 to receive 15% off your first order. Become An Entreprenista! Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for female founders, by female founders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. <a href="https://podcasts.apple.com/us/podcast/entreprenista/id1441790895" rel="nofollow" target="_blank">Apple Podcasts</a> | <a href="https://tunein.com/podcasts/Business--Economics-Podcasts/Entreprenista-Podcast-p1358789/" rel="nofollow" target="_blank"> TuneIn</a> | <a href="https://open.spotify.com/show/7Mrg8ZnmB0evJngCn1QXfu" rel="nofollow" target="_blank">Spotify</a> | Stitcher | iHeartRadio | GooglePlay Be sure to share your favorite episodes across social media to help us reach more amazing female founders, like you. Don’t forget to follow us on <a href="https://www.facebook.com/Socialfly/" rel="nofollow" target="_blank">Facebook</a>, <a href="https://twitter.com/socialfly" rel="nofollow" target="_blank">Twitter</a>, <a href="https://www.instagram.com/entreprenistas/?hl=en" rel="nofollow" target="_blank">Instagram</a>, and <a href="https://www.linkedin.com/company/socialfly/" rel="nofollow" target="_blank">LinkedIn</a> and for more exclusive content, tips, and insight, join the <a href="https://www.facebook.com/groups/1631140220320740" rel="nofollow" target="_blank">Entreprenistas Facebook group</a> and visit the <a href="https://www.socialflyny.com/" rel="nofollow" target="_blank">SocialFly website</a>.

The Will to Win with Michelle Shigemasa

This week, we sit down with Michelle Shigemasa, the CEO of Murad. She takes us through her journey within the beauty industry. She gives us insight into the key principles of successful leadership and she discusses how business can truly build relationships and connect with customers by being customer-centric.

Episode 230: Learning, Evolving, and Global Responsibility, with Michelle Shigemasa

When Murad CEO Michelle Shigemasa turned the skin care company's focus to direct-to-consumer sales versus wholesale last year, it was with the goal of getting to 50% DTC within five years.Now Shigemasa estimates a much faster timeline. "I think that'll happen in the next two years, max," Shigemasa said on the Glossy Beauty Podcast."We've seen digital sales that frankly surprised us. We knew that they would accelerate, but to this degree, I don't think we understood," she said. Sales on Amazon and Murad's own website have also at last doubled, Shigemasa added.Like just about every company in the industry, the Unilever-owned brand is aiming to take as much customer engagement as it can online with the onset of Covid-19. Shigemasa called virtual events "One of the big challenges we have on our list that we're working on."Virtual "skin check-ins," an effort that involved shifting personnel from frozen brick-and-mortar outlets -- including Sephora, Ulta, Macy’s and Nordstrom -- have led to 300-400 appointments a day, she saidConsidering the uncertainty caused by the pandemic, Shigemasa sees no reason to look back. "When we look forward at brick-and-mortar, I'm not sure they'll ever be the same, to be frank."

When Murad CEO Michelle Shigemasa turned the skin care company's focus to direct-to-consumer sales versus wholesale last year, it was with the goal of getting to 50% DTC within five years.Now Shigemasa estimates a much faster timeline. "I think that'll happen in the next two years, max," Shigemasa said on the Glossy Beauty Podcast."We've seen digital sales that frankly surprised us. We knew that they would accelerate, but to this degree, I don't think we understood," she said. Sales on Amazon and Murad's own website have also at last doubled, Shigemasa added.Like just about every company in the industry, the Unilever-owned brand is aiming to take as much customer engagement as it can online with the onset of Covid-19. Shigemasa called virtual events "One of the big challenges we have on our list that we're working on."Virtual "skin check-ins," an effort that involved shifting personnel from frozen brick-and-mortar outlets -- including Sephora, Ulta, Macy’s and Nordstrom -- have led to 300-400 appointments a day, she saidConsidering the uncertainty caused by the pandemic, Shigemasa sees no reason to look back. "When we look forward at brick-and-mortar, I'm not sure they'll ever be the same, to be frank."

Murad CEO Michelle Shigemasa on reaching 50% DTC 'in the next two years, max'